Joanne V.

With a Bachelor of Arts in Psychology and Business from the University of Waterloo, I have a strong foundation in both human-centred design and business. My experience includes roles such as Design Mentor, Design Director, and Design Executive at Hack the 6ix, where I provided leadership and guidance in design strategies. I also served as a Product Design Lead at Confocal, UX/UI Designer at Ensightful, and Associate Product Designer at Loblaw Digital. These experiences have honed my skills in project management, team leadership, and design. I am passionate about leveraging my diverse background to drive innovation and create impactful solutions.

Work History

Design Mentor, Design Director, Design Executive

Hack the 6ix- Co-led team of 5 UX/UI designers in designing a digital hackathon experience for Toronto’s largest summer hackathon, which attracted 1,700+ hackers, from 11+ countries and 18 sponsors. - Conducted user interviews, surveys, and a competitive analysis to identify pain points in the user flows to improve accessibility and usability. - Collaborated with cross-functional teams by coordinating and prioritizing tasks to rebuild the website with branding, inclusivity, diversity, and accessibility standards in mind, contributing to a 213% increase in hacker applications.

Product Design Lead

ConfocalJan 2023 - Apr 2023 • 4 mos- Partnered with co-founders to define project goals, key features, and drive product strategy. - Led a team of 3 designers in redesigning a protocol creation feature, and established a design system for code base efficiency and design consistency.

UX/UI Designer (contract)

EnsightfulSep 2022 - Oct 2022 • 2 mos- Designed and developed a responsive lead-generation website using Figma and Webflow; established success metrics to guide future data-driven decisions. - Optimized information hierarchy and navigation of the website via UX audit and evaluative research methods. Created moodboard and assets to guide visual direction while maintaining brand’s tone of voice.

Associate Product Designer

Loblaw DigitalSep 2021 - Dec 2021 • 4 mos- Spearheaded the design of a search feature as part of the internal migration of an order management system used in PC Express operations Canada-wide to improve general usability, reducing friction and toil. - Collaborated with an Agile team to ensure alignment with business requirements, scalability, and user needs while working within the existing design system, and seamlessly pivoted from an MVP to full-feature release.

Education

University of Waterloo

Bachelor of Arts - BA, Psychology and Business2018 - 2022

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