Top Talent like Jona are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jona Youdeem

Product Marketing Manager •
Available for hire fromNegotiable
Contracts
Product Marketing Director | AI Specialist
With a robust background in global studies and marketing, I have cultivated a dynamic career in product marketing. I hold a Bachelor of Arts in Global Studies from UC Santa Barbara and have furthered my expertise with specialized programs in business writing, consumer market research, and growth marketing. My professional journey includes pivotal roles such as Product Marketing Director at Eightfold, where I guide go-to-market strategies for AI products, and Principal at FRAMEWORK product marketing, where I developed innovative sales automation tools. At FullStory, I led product marketing initiatives that uncovered significant revenue opportunities and enhanced product positioning. My tenure at Indeed.com involved strategic contributions to product visibility and user engagement, driving substantial growth in customer lifetime value. My diverse experience and strategic insights have consistently delivered impactful results in the tech industry.

Work History

E

Product Marketing Director

EightfoldGuiding the GTM for new AI products
F

Principal

FRAMEWORK product marketingDeveloped 3 internal products to automate sales assets (i.e pricing proposal), which saved my client over $60,000 annually on a point solution. Revised & refreshed client's key one pagers for sales, including the development of a template framework for new assets. Consulted and advised on the operationalization of 3 new sales enablement processes for deal support at scale.
F

Product Marketing Lead - Core, Ecosystem, Pricing & Packaging [RIF]

FullStoryOct 2021 - Jun 2024 • 2 yrs 9 mosConducted research to uncover a $10M ARR opportunity through packaging improvements. Employed research to establish stage-based messaging strategy with Demand Gen for higher quality leads. Deeply researched the market landscape on data-centric AI to influence the positioning of an AI-ready data product. Revitalized FullStory's messaging and created 3 new value drivers based on qualitative and quantitative analysis. Established naming processes for new products, features, and programs. Introduced FullStory to a new category of Product Analytics, leading to mentions by Gartner and Forrester. Launched tabbed browsing feature leading to 8% higher win rates when messaging used by account executives. Pioneered API/integrations launch campaign driving 11% adoption within 6 months. Designed sales messaging and technical concept training for 100+ reps, leading 20+ sessions over 2 years. Created 5 new product/feature web pages with highest demo conversion rates.
I

Global Product Marketing Manager, Indeed Resume & Ads (Core business)

Indeed.comJan 2021 - Oct 2021 • 10 mosApplied survey and interview research to develop new product and feature naming process. Conceived enterprise-level positioning and messaging backed by research. Delivered repositioning narrative for Indeed Ads core product offering. Redefined packaging strategy for Indeed Resume via conjoint analysis. Executed cross-functional launch programs contributing $3M in customer lifetime value. Built independent search tool for product-led growth, increased new user activations by 8%. Implemented end-to-end lifecycle marketing program with 35% avg open rate and 13% CTR. Optimized NPS and churn survey program, driving 45% YoY NPS increase.
I

Global Product Marketing, Resume

Indeed.comSep 2018 - Oct 2021 • 3 yrs 2 mosContributed to global product marketing strategies for Indeed Resume, focusing on enhancing product visibility and user engagement.

Education

U

UC Santa Barbara

Bachelor of the Arts degree, Global Studies2009 - 2013
S

Seattle Central College

Certificate in Business Writing, Business, Management, Marketing, and Related Support Services2021
R

Reforge Program

Growth Series, Marketing2020
U

UC Accent Center: Florence, Italy

Bachelor of Arts (B.A.), Global Studies2012
U

University of California Los Angeles

UCLA Extension - MGMTx466 Consumer Market Research, Marketing2018
P

Product Marketing Alliance

Pricing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Product Marketing Director | AI Specialist
With a robust background in global studies and marketing, I have cultivated a dynamic career in product marketing. I hold a Bachelor of Arts in Global Studies from UC Santa Barbara and have furthered my expertise with specialized programs in business writing, consumer market research, and growth marketing. My professional journey includes pivotal roles such as Product Marketing Director at Eightfold, where I guide go-to-market strategies for AI products, and Principal at FRAMEWORK product marketing, where I developed innovative sales automation tools. At FullStory, I led product marketing initiatives that uncovered significant revenue opportunities and enhanced product positioning. My tenure at Indeed.com involved strategic contributions to product visibility and user engagement, driving substantial growth in customer lifetime value. My diverse experience and strategic insights have consistently delivered impactful results in the tech industry.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Jona are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jona Youdeem

Product Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

E

Product Marketing Director

EightfoldGuiding the GTM for new AI products
F

Principal

FRAMEWORK product marketingDeveloped 3 internal products to automate sales assets (i.e pricing proposal), which saved my client over $60,000 annually on a point solution. Revised & refreshed client's key one pagers for sales, including the development of a template framework for new assets. Consulted and advised on the operationalization of 3 new sales enablement processes for deal support at scale.
F

Product Marketing Lead - Core, Ecosystem, Pricing & Packaging [RIF]

FullStoryOct 2021 - Jun 2024 • 2 yrs 9 mosConducted research to uncover a $10M ARR opportunity through packaging improvements. Employed research to establish stage-based messaging strategy with Demand Gen for higher quality leads. Deeply researched the market landscape on data-centric AI to influence the positioning of an AI-ready data product. Revitalized FullStory's messaging and created 3 new value drivers based on qualitative and quantitative analysis. Established naming processes for new products, features, and programs. Introduced FullStory to a new category of Product Analytics, leading to mentions by Gartner and Forrester. Launched tabbed browsing feature leading to 8% higher win rates when messaging used by account executives. Pioneered API/integrations launch campaign driving 11% adoption within 6 months. Designed sales messaging and technical concept training for 100+ reps, leading 20+ sessions over 2 years. Created 5 new product/feature web pages with highest demo conversion rates.
I

Global Product Marketing Manager, Indeed Resume & Ads (Core business)

Indeed.comJan 2021 - Oct 2021 • 10 mosApplied survey and interview research to develop new product and feature naming process. Conceived enterprise-level positioning and messaging backed by research. Delivered repositioning narrative for Indeed Ads core product offering. Redefined packaging strategy for Indeed Resume via conjoint analysis. Executed cross-functional launch programs contributing $3M in customer lifetime value. Built independent search tool for product-led growth, increased new user activations by 8%. Implemented end-to-end lifecycle marketing program with 35% avg open rate and 13% CTR. Optimized NPS and churn survey program, driving 45% YoY NPS increase.
I

Global Product Marketing, Resume

Indeed.comSep 2018 - Oct 2021 • 3 yrs 2 mosContributed to global product marketing strategies for Indeed Resume, focusing on enhancing product visibility and user engagement.

Education

U

UC Santa Barbara

Bachelor of the Arts degree, Global Studies2009 - 2013
S

Seattle Central College

Certificate in Business Writing, Business, Management, Marketing, and Related Support Services2021
R

Reforge Program

Growth Series, Marketing2020
U

UC Accent Center: Florence, Italy

Bachelor of Arts (B.A.), Global Studies2012
U

University of California Los Angeles

UCLA Extension - MGMTx466 Consumer Market Research, Marketing2018
P

Product Marketing Alliance

Pricing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.