Top Talent like Katherine are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Katherine Holmes, MBA

Creative & Brand Strategist • Social Media Marketing Specialist • Growth Marketing Manager • Raleigh, NC, US
Marketing
Content Strategy
Consumer Behavior
Digital Marketing
Social Media Management
Available for hire fromNegotiable
Contracts
Experienced MBA with expertise in digital marketing
With a Master’s in Business Administration and extensive experience in data-driven and creative digital marketing, I bring an unparalleled blend of strategic insight and hands-on expertise. My proficiency spans across SEO, SEM, social media advertising, and website design using platforms like WordPress, where I focus on enhancing and maximizing brand recognition. I am passionate about the seamless integration of consumer insights and strong brand positioning to craft relevant, comprehensive marketing campaigns. I excel at leveraging both creative and quantitative skills to connect with consumers and build impactful brand messaging. With a keen appreciation for the dynamic interplay between analytics and design, I aim to drive marketing str

Work History

T

Digital Marketing Account Manager (SEO)

TriMark DigitalOct 2022 - May 2024 • 1 yr 8 mos• Developed and implemented successful marketing campaigns to drive customer engagement and increase brand awareness for roughly 20 clients. • Measured KPIs like impressions, search volume, and site traffic to assess brand visibility for monthly reports showing a 5-10% YOY increase. • Supervised digital marketing campaigns that aligned with clients' brand voice and positioning to achieve a 10% conversion rate while managing budgets and teams. • Optimized UX/UI through a balance of creative and performance-driven marketing for an 80+ site health score by analyzing local, content, and technical SEO strategies. • Created client personas and client briefs to better understand target audiences and boost overall marketing effectiveness.
B

Account Manager

BOS DigitalAug 2021 - Sep 2022 • 1 yr 2 mos• Maintained a 98% client retention rate by providing exceptional customer service and anticipating client needs. • Planned, created, and assessed organic social media content to meet an engagement rate of around 4%. • Managed SEM efforts through Google Analytics and assessed keyword performance of campaigns to improve quality score, CTR, and CPC. • Achieved an average of 8% monthly growth in social media followers for clients.
B

Digital Media Marketing Intern

Bryce Martin FoundationDec 2019 - Sep 2021 • 1 yr 10 mos• Prepared branding and marketing materials, such as a logo, brochure, and digital video content. These materials were prepared utilizing data analysis and market research to increase online engagement, event attendance, and donations. • Composed a weekly social media content calendar to ensure fresh and engaging organic content across platforms.
C

Account Management Intern

CleanJan 2020 - May 2020 • 5 mos• Drafted creative briefs and cost estimates for integrated marketing campaigns on behalf of clients. • Conducted content, sentiment, and competitive analyses to offer strategic recommendations for increasing engagement on social media platforms. • Assisted the New Business Team in completing RFP’s and analyzed research to identify prospective clients.

Education

M

Meredith College

Master of Business Administration - MBA2020 - 2022
M

Meredith College

Undergraduate Degree, Marketing/Marketing Management, General2016 - 2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced MBA with expertise in digital marketing
With a Master’s in Business Administration and extensive experience in data-driven and creative digital marketing, I bring an unparalleled blend of strategic insight and hands-on expertise. My proficiency spans across SEO, SEM, social media advertising, and website design using platforms like WordPress, where I focus on enhancing and maximizing brand recognition. I am passionate about the seamless integration of consumer insights and strong brand positioning to craft relevant, comprehensive marketing campaigns. I excel at leveraging both creative and quantitative skills to connect with consumers and build impactful brand messaging. With a keen appreciation for the dynamic interplay between analytics and design, I aim to drive marketing str

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Katherine are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Katherine Holmes, MBA

Creative & Brand Strategist • Social Media Marketing Specialist • Growth Marketing Manager • Raleigh, NC, US
Marketing
Content Strategy
Consumer Behavior
Digital Marketing
Social Media Management
Available for hire fromNegotiable
Contracts

Work History

T

Digital Marketing Account Manager (SEO)

TriMark DigitalOct 2022 - May 2024 • 1 yr 8 mos• Developed and implemented successful marketing campaigns to drive customer engagement and increase brand awareness for roughly 20 clients. • Measured KPIs like impressions, search volume, and site traffic to assess brand visibility for monthly reports showing a 5-10% YOY increase. • Supervised digital marketing campaigns that aligned with clients' brand voice and positioning to achieve a 10% conversion rate while managing budgets and teams. • Optimized UX/UI through a balance of creative and performance-driven marketing for an 80+ site health score by analyzing local, content, and technical SEO strategies. • Created client personas and client briefs to better understand target audiences and boost overall marketing effectiveness.
B

Account Manager

BOS DigitalAug 2021 - Sep 2022 • 1 yr 2 mos• Maintained a 98% client retention rate by providing exceptional customer service and anticipating client needs. • Planned, created, and assessed organic social media content to meet an engagement rate of around 4%. • Managed SEM efforts through Google Analytics and assessed keyword performance of campaigns to improve quality score, CTR, and CPC. • Achieved an average of 8% monthly growth in social media followers for clients.
B

Digital Media Marketing Intern

Bryce Martin FoundationDec 2019 - Sep 2021 • 1 yr 10 mos• Prepared branding and marketing materials, such as a logo, brochure, and digital video content. These materials were prepared utilizing data analysis and market research to increase online engagement, event attendance, and donations. • Composed a weekly social media content calendar to ensure fresh and engaging organic content across platforms.
C

Account Management Intern

CleanJan 2020 - May 2020 • 5 mos• Drafted creative briefs and cost estimates for integrated marketing campaigns on behalf of clients. • Conducted content, sentiment, and competitive analyses to offer strategic recommendations for increasing engagement on social media platforms. • Assisted the New Business Team in completing RFP’s and analyzed research to identify prospective clients.

Education

M

Meredith College

Master of Business Administration - MBA2020 - 2022
M

Meredith College

Undergraduate Degree, Marketing/Marketing Management, General2016 - 2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.