Josh Viner

Growth Marketing Manager • Social Media Marketing Specialist • Toronto, ON, CA

Marketing

Creative Strategy

Google Search Ads

Ads Manager

Sales Copy

Paid Ads

Copywriting

Advertising

Facebook Ads

Available for hire fromNegotiable

Contracts

Psychology-driven Facebook Ads for B2C companies that actually convert

I use psychology and the art of persuasion to make scroll-stopping Facebook Ads that convert. I have a simple 3-step process: 1. Research: In-depth customer and competitor research 2. Evaluate: Rapidly test creative and messaging 3. Scale: Iterative improvements in order to scale But the secret sauce? I infuse ad creative and copy with proven psychology tactics. A little bit about myself: I completed a Master's at NYU where I wrote my 60-page thesis paper on marketing psychology and I've generated well over $2,000,000 in attributable revenue for my clients. My expertise lies in psychology-driven growth marketing, paid ads, and digital storytelling. I hope I get the opportunity to work with you!

Projects

Profitably 10xing Meta Ad Spend In One Year

I helped online course platform, Zero To Mastery, profitably 10x their ad spend on Meta in one year. Here's what their COO had to say about working with me: "We talked to a bunch of different freelancers and agencies but all most people wanted to talk about was impressions/clicks and how much ad spend they do. We’re a proudly bootstrapped and profitable business so the key for us was getting real conversions and driving measurable ROAS. Josh was willing to be held to this higher standard where most others weren’t. From Year 1 to Year 2, Josh 10X'd ad spend and estimated LTV (6 figure amounts for each) all while increasing our all-in ROAS to over 2x. Over 2 years, Josh has taken us from 0 conversions from ads to 100’s per week. He can literally do it all, has incredible communication, is a team player and is always up for a challenge." -McKenzie Scott, COO of Zero To MasterySee More

How I Increased App Subscriptions By 115% in 5 Months

Using a rigorous creative testing schedule I increased subscriptions to a mobile iOS app by 115% in 5 months. Each week we tested new creative and messaging, continuing to improve our cost per result. Once we found a winning angle, we were able to scale our ad campaigns through iterating with different concepts.See More

Work History

Fractional Growth Marketer / Creative Strategist

the creative lab2022 - Present • 2 yrsI help online B2C companies scale their customer acquisition through harnessing different growth levers, with a specialization in paid ads. I develop a roadmap to scale paid social channels through rapid experimentation, leveraging psychology and applying a data-driven approach.

Digital Marketing Strategist

FreelanceMar 2021 - 2022 • 11 mos

Digital Channel Manager

WMAAug 2018 - Jan 2021 • 2 yrs 6 mosCreate, plan, and execute omni-channel digital marketing campaigns to drive consumer awareness, acquisition, and engagement. Current & past clients include: Republic Records, Sony Legacy, Billy Joel, BMG, Sam Fischer (RCA UK), dvsn (OVO/Warner), Lost Kings (RCA), Bryan Adams (Polydor). Liaise with internal and external teams to determine KPIs, develop creative, and marry messaging with the most relevant audiences. Strategically craft and oversee digital campaigns based off KPIs; ensure prompt delivery of assets and department timelines are aligned. Schedule, monitor and optimize digital advertising campaigns using Facebook Business Manager and Google Ads. Responsible for creative direction, copywriting, targeting, and budget allocation across ad campaigns. Leverage data to evaluate the effectiveness of marketing strategies and digital ads, continuously testing and iterating to find the best result. Collect, clean, and interpret social media and advertising data for clients; prepare and deliver actionable insights within reports to inform strategy. Develop and manage TikTok influencer campaigns. Create comms plans for clients; this includes but is not limited to asset ideation, copywriting, scheduling, and posting. Develop 'story pillars' for clients, which are used to help convey their brand image through digital storytelling. Revamped the Social teams approach to data, including updating our reporting and new client audit processes Show less

Social Media Coordinator

New York UniversitySep 2017 - May 2018 • 9 mosDeveloped and executed a social media strategy and schedule with the goal of potential student acquisition. Liaised with different departments to ensure content is shared online in a timely manner. Created content for Facebook, Instagram, and Twitter (using Adobe Photoshop/After Effects/etc.)

Touring Marketing Intern

Columbia RecordsSep 2017 - Dec 2017 • 4 mosColumbia Records is one of the top global record labels, with signings from Adele and Beyonce to Bruce Springsteen, Bob Dylan, and much more. Led the development of several strategies with the goal of direct contact with the live music consumer. Researched, analyzed and produced reports based on the strategies implementation. One of the strategies initiated saw a 30% increase in CTRs compared to previous campaigns (albeit with a small sample size)

Education

New York University

Masters Degree, Music Business

McGill University

Bachelor of Arts (B.A.), History

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