Joshua Berk

Growth Marketing Manager • Product Marketing Manager • Content Marketing Manager • Austin, TX, US

Product Strategy

WooCommerce

Travel Planning

Attention To Detail

YouTube

Written Communication

Go-to-market Strategy

Hospitality

Product Marketing

Analytics

Podcast Marketing

Zapier

Visual Identity

Business Analytics

YouTube Analytics

Design Strategy

Hiring

Career Coaching

Agile

Mobile User Acquisition

Customer Relationship Management

Interviewing

Prospecting

Copywriting

Training

Semrush

Blog Marketing

Strategy & Business Development

Sales

Websites

Creative Marketing

Organization

Collaboration

Business Strategy

Strategic Planning

Brand Strategy

Analytical Thinking

Customer Experience

Mobile Marketing

Google Docs

Search Engine Marketing

ActiveCampaign

Google Sheets

Design

Brand Design

Marketing Strategy

Mentoring

Leadership

Problem Solving

Customer Service

Shopify

Integrated Marketing

Affiliate Marketing

Global Marketing

SEO

Start-ups

Partnership Creation

Partnership Management

Account Management

Lead Generation

Optimization

Campaign Management

Coaching

Zoom

Monday.com

Customer Analytics

Team Management

Asana

Business Administration

Website Management

Brand Identity

Management

Content Development

Mobile Ad Campaigns

English

Documentation

Slack

HubSpot

Entrepreneurship

Branding

Video Ad Campaigns

E-Commerce

Sales Copy

Short Video Ads

Consulting

Video Promotion

Content Strategy

HighLevel

Campaign Marketing

Web Analytics

Google Slides

Growth Hacking

B2B Marketing

Growth

Ad Copy

Communication

Google Drive

Bing Ads

Digital Advertising

Display Ads

Paid Ads

Digital Marketing

Retargeting

Marketing

Advertising

Google Tag Manager

Google My Business

Google Analyics

Google Search Ads

Google Ads

Available for hire fromNegotiable

Contracts

Product & Growth Consultant

Grow your business. Launch better products. Enter new markets. Acquire loyal customers. Operate more effectively. Raise venture capital. Build the future. Contact: joshua@berk.is

Projects

Adria Marble's Google Ads Triumph with BERK Labs

Discover how Adria Marble transformed from a wholesale-focused business to a retail market dominator, leveraging Google Ads for exponential growth. Struggling with a $14 average CPC and minimal conversions, Adria Marble found a game-changing partner in BERK Labs. This collaboration not only facilitated a successful entry into the retail market but propelled annual revenues from $3 million to $6 million, presenting new challenges of managing a surge in leads. Adria Marble faced the daunting challenge of transitioning from wholesale to retail using Google Ads. Initial attempts resulted in a staggering $14 average CPC and minimal conversions, signaling the need for a specialized approach. Previous marketing specialists failed to adapt to Adria Marble's unique requirements, leaving them in an unsustainable situation. Enter BERK Labs—a communicative and adaptive agency that aligned seamlessly with Adria Marble's vision. The collaboration focused on refining Google Ads strategies tailored to the retail market. The results were transformative, with Adria Marble not only entering but dominating the retail sector. BERK Labs' approach ushered in a new era of success, evident in the company's doubled annual revenues. Adria Marble's partnership with BERK Labs delivered remarkable outcomes. Annual revenues soared from $3 million to $6 million, marking a significant achievement in the retail market. The strategic Google Ads campaign not only addressed previous challenges but generated a substantial influx of leads, surpassing the company's staffing capacity. Adria Marble's newfound success brings forth the challenge of efficiently managing an overwhelming surge in leads. The company, now a dominant player in the retail market, grapples with the task of aligning staffing resources with the unprecedented demand—a testament to the effectiveness of BERK Labs' strategies.See More

Buoy's Breakthrough: BERK Labs' Growth Guidance

Join Buoy's transformative journey from overwhelmed founders to empowered operators. Faced with the common entrepreneurial struggle of managing all aspects of their new business, the founders sought BERK Labs not just for immediate growth but to acquire the expertise necessary to independently pave their way forward. Buoy, in its early stages, faced the challenge of founders being spread thin across various business aspects, hindering scalable growth. Dependent solely on Amazon, the business risked losing its market presence if excluded from the platform. With little experience in online marketing and team management, the founders sought guidance on both immediate growth and building a sustainable, independent web presence. BERK Labs partnered with Buoy to provide not only immediate growth strategies but, more importantly, to empower the founders with the knowledge and skills needed for self-reliance. The focus was on developing a comprehensive understanding of online marketing and assembling an efficient team, enabling Buoy to take control of its trajectory. The collaboration marked a breakthrough for Buoy. BERK Labs' guidance not only propelled immediate growth but equipped the founders with the capabilities to establish an independent web presence. The shift from dependence on Amazon to a self-sufficient model laid the foundation for sustained growth and market resilience, positioning Buoy for long-term success.See More

HLTH's Digital Leap: BERK Labs' Marketing Mastery

Embark on HLTH's digital evolution, marked by strategic prowess and growth aspirations. Facing a skills gap after a pivotal team member's departure, HLTH sought BERK Labs to elevate its online marketing game, not only for HLTH 2022 but also to navigate the complexities of launching the new ViVE brand. With the departure of a key team member, HLTH confronted a skills gap in its online marketing. The challenge was not just to replace the team member but to enhance the paid media strategy for both HLTH 2022 and the nascent ViVE brand, targeting specific audience segments through customer prospect lists and driving increased conversions. Choosing BERK Labs for their data-first mindset, proven success track record, and effective communication, HLTH aimed to enhance its marketing efforts. BERK Labs, with its expertise, simplified even the most complex paid media concepts, aligning with HLTH's growth goals and facilitating clear communication with decision-makers. There’s a famous Albert Einstein quote that goes: “If you can’t explain it simply, you don’t understand it well enough.” BERK Labs was able to break down even the most complex paid media concepts into such clear terms that Allen Yesilevich, Head of Marketing at HLTH, knew that BERK Labs had the expertise he was looking for. This also made it easy for Allen to convey to other HLTH decision-makers the value that BERK Labs offered.See More

Indigo Health's Global Wellness with BERK Labs

Explore the metamorphosis of Indigo Health Clinic in Washington D.C., led by BERK Labs. Witness the evolution from a local wellness clinic to a globally-reaching health business, offering mail-in test kits, self-administered therapies, and a comprehensive line of wellness supplements. Indigo's journey involves overcoming system inefficiencies, costly campaigns, and limited scalability through innovative strategies. Indigo Health Clinic faced significant challenges—unprepared systems for online products, costly and inflexible marketing campaigns, and dispersed customer information across multiple platforms. The clinic sought to expand its services globally, requiring expertise in online advertising and operational integration to launch new products effectively. In a two-step approach, BERK Labs addressed Indigo's challenges. First, they evaluated and replaced Indigo's backend system, integrating Patient Records, ActiveCampaign, Zapier, and CallRail. This streamlined operations, automated marketing processes, and enhanced efficiency. Second, BERK Labs designed a cost-effective online strategy, utilizing ActiveCampaign for customer journeys and introducing video marketing on YouTube to boost brand awareness and product sales. The results were remarkable—system integration reduced administrative tasks, enhanced online visibility, lowered customer acquisition costs, and improved customer quality. Video advertising, with over 10 million impressions and 140,000 clicks, played a pivotal role in achieving these outcomes. Indigo Health's transformation increased revenue, refined customer acquisition funnels, and established a global wellness brand.See More

Merck's Rapid Trial Success with BERK Labs

Explore Merck & Co.'s response to the Covid-19 pandemic through the lens of a groundbreaking clinical trial. Partnering with BERK Labs, Merck swiftly developed and tested Lagevrio, an antiviral drug, addressing the challenge of conducting a clinical trial under FDA requirements and market pressure. Merck faced the daunting task of conducting a clinical trial for Lagevrio under strict FDA requirements within a tight timeframe. The challenge included recruiting participants efficiently while adhering to regulatory standards and managing market pressures. In collaboration with BERK Labs, Merck navigated the challenges with innovative strategies. BERK Labs employed a data-driven approach, focusing on ad campaigns, landing page optimization, and an email sequence. The team set up, tested, and perfected the trial's funnel in just two weeks, a process that typically takes 2-3 months. The BERK Labs team's efforts resulted in 200 form submissions, over 100 phone calls, and at least 600 site visits within the incredibly short timeframe of 60 days. The rapid success was further enhanced by the expedited ad campaign approvals through BERK Labs' relationship with Google, reducing the usual four-week approval process to under a week. Many leads generated for the clinical trial qualified for other Merck studies, providing an additional benefit to the company. The collaborative effort showcased Merck's agility and BERK Labs' effectiveness in meeting critical study requirements promptly.See More

Neosauna's Marketing Triumph with BERK Labs

Embark on the journey of Neosauna's marketing transformation, masterfully curated by BERK Labs. Specializing in infrared saunas with broad-spectrum infrared light technology, Neosauna faced challenges in a competitive market exacerbated by the global pandemic and initial underexposure. However, in just the first month of collaboration, BERK Labs orchestrated a remarkable turnaround, propelling Neosauna to extraordinary sales numbers. This success was attributed to BERK Labs' advanced targeting and campaign strategies, meticulously tailored for Neosauna's unique market position. Neosauna grappled with challenges ranging from a competitive market and the global pandemic to initial underexposure and ineffective marketing strategies from a previous agency. The struggles with brand recognition and minimal conversions highlighted the need for a transformative approach. BERK Labs implemented sophisticated strategies, utilizing Neosauna's email lists for Customer Match and deploying highly-targeted remarketing campaigns. The replacement of existing campaigns with finely-tuned Google Ads campaigns proved instrumental in achieving substantial returns, even amidst the challenges posed by the pandemic. The detail-oriented approach focused on granular audience segmentation and targeting, setting BERK Labs apart from other agencies. The partnership yielded impressive results, positioning Neosauna as a standout in the competitive market. BERK Labs' meticulous strategy not only addressed the challenges of brand recognition and underexposure but also turned marketing investment into substantial sales and lead growth. Neosauna's success story illustrates the profound impact of a well-crafted, targeted marketing strategy, showcasing the expertise and effectiveness of the collaborative efforts between Neosauna and BERK Labs.See More

Nutri-Rich's E-Commerce Triumph: BERK Success

Embark on the transformative journey of Nutri-Rich, led by BERK Labs, as they evolved from a local vitamin supplement provider into a thriving e-commerce presence. Established in 1993, Nutri-Rich earned acclaim for its commitment to producing high-quality vitamin supplements with rigorously tested, honestly sourced ingredients. The primary challenge lay in navigating the shift from a traditional local business model to establishing a robust foothold in the dynamic e-commerce arena. Nutri-Rich faced the formidable task of transitioning to e-commerce, departing from its established local business model. To address this, BERK Labs, known for its comprehensive approach, delved into understanding and tackling the client's goals and challenges. The core challenge was to establish a meaningful online presence. The collaborative effort unveiled challenges related to Amazon's competitive landscape, customer review generation, and optimizing product listings, compounded by the need to integrate effective email marketing into the strategy. The collaborative efforts yielded outstanding results. Nutri-Rich not only doubled its Amazon revenue but also achieved more than a million dollars in annual sales across its product portfolio. Customer retention soared from around 30% to over 70%, surpassing the retail industry average. The cost per acquisition (CPA) witnessed a substantial decrease. Importantly, Nutri-Rich's e-commerce team emerged fully self-sufficient, equipped with the expertise to independently manage and optimize their marketing strategies, marking a resounding success in their evolution into the e-commerce space.See More

Wild Roots Resurgence: BERK Success

The transformative journey of Wild Roots, orchestrated by BERK Labs, unfolds a detailed analysis of challenges and innovative solutions implemented to revitalize Wild Roots Preschool. Wild Roots, a holistic learning center for children aged 6 weeks to 6 years, faced the primary challenge of limited visibility, leading to insufficient web and foot traffic. Offering diverse programs, including full immersion Spanish courses and subsidized classes for low-income families, the preschool turned to BERK Labs—a team of seasoned marketers, researchers, copywriters, developers, and designers—for a tailored solution. Wild Roots grappled with a lack of visibility, resulting in inadequate web and foot traffic to sustain operational costs. In response, BERK Labs devised a comprehensive plan, leveraging the expertise of its multifaceted team. The plan included rigorous testing of value propositions to pinpoint the most effective drivers of calls, subscriptions, and clicks. A targeted campaign followed, reaching individuals based on meticulously gathered data. Key to the solution was targeted remarketing, strategically addressing Wild Roots' challenge in closing sales. BERK Labs segmented audiences based on website behavior, crafting custom-designed ads tailored to individual needs and behaviors. This approach ensured that the most relevant ads reached the most receptive audience at opportune moments. The results were nothing short of remarkable. Wild Roots' touring rates skyrocketed by 700%, achieving a monthly rate of 62 tours. Post-tour, the enrollment rate saw a significant improvement, with 50% of tours translating into enrollments—a substantial increase from the previous 20%. BERK Labs' campaigns generated over 1.3 million ad impressions, 23 thousand clicks, and more than 1200 conversions, with an average conversion cost of just $12.See More

BERK Labs Elevates Dr. Cat's Brands

Dr. Cat & MD GLAM's collaboration with BERK Labs unveils innovative strategies tailored to address the distinctive challenges of marketing in the plastic surgery and skincare sectors. Dr. Cat Begovic, a globally recognized plastic surgeon and skincare expert, faced unique obstacles in her online ad campaigns, primarily due to policy restrictions related to before-and-after photos and medical terminology. The simultaneous promotion of her sister companies, Beauty by Dr. Cat and MD GLAM, added an extra layer of complexity. Unsatisfied with previous marketing agencies, Dr. Cat turned to BERK Labs for a solution. BERK Labs implemented a bespoke strategy, merging the Beauty by Dr. Cat and MD GLAM brands. This involved creating an Ads manager account for seamless sharing of remarketing audiences and cross-promotion, along with integrating both sites into Analytics for comprehensive cross-domain data insights. To address policy issues for Beauty by Dr. Cat, BERK Labs recommended an alternate landing page, significantly mitigating policy concerns. The introduction of call tracking through CallRail for Dr. Cat enhanced conversational intelligence crucial for campaign optimization and cross-promotion with MD GLAM. The collaboration with BERK Labs yielded remarkable results. In less than two years, the partnership generated 15.7 million impressions, over 200,000 interactions, nearly 5,000 conversions, and an impressive 6.54 return on ad spend (ROAS) for MD GLAM alone. Dr. Cat's ads consistently outperformed competitors, appearing at the top of search results 60.45% of the time and surpassing network performance in local searches for plastic surgeons. The comprehensive approach to Dr. Cat's marketing strategy led to significant growth across her businesses.See More

Foodja's Marketing Revolution

Embark on the journey of Foodja, a corporate restaurant delivery platform, as it undergoes a profound transformation led by BERK Labs. From overcoming ineffective advertising to a total rebrand, this narrative unfolds the strategic solutions that revitalized Foodja's marketing and business performance. Foodja faced substantial marketing challenges, marked by ineffective advertising campaigns, unsustainable costs, and a name that hindered market expansion. As a provider, BERK Labs grappled with the task of not only optimizing marketing campaigns but also executing a complete rebrand to address broader issues beyond advertising. BERK Labs initiated a comprehensive rebrand to "Foodja," aligning it with strategic marketing approaches. They introduced Google Tag Manager for precise analytics and real-time insights, addressing concerns about trust and transparency. To reduce high CPA, location-oriented Google Maps campaigns and a revamped co-promotion system with restaurant partners were implemented. Hands-on training empowered Foodja's staff to independently manage campaigns, reducing overheads. The transformation was dramatic, with Foodja experiencing a 98% decrease in CPA from $200 to just $4. The performance surged with 12.9 million impressions, 61,400 conversions, and $1.8 million in value generated since partnering with BERK Labs. Ongoing improvements, including over 94,000 account changes, have secured continuous growth and effectiveness in Foodja's marketing campaigns. This success instilled confidence, leading to a fourfold increase in the advertising budget.See More

CoverBaby's E-Commerce Renaissance

Embark on the transformative journey of CoverBaby, an online luxury baby apparel retailer, as BERK Labs orchestrates a brand revolution. Faced with stunted growth and a meager return on advertising investment, CoverBaby's strategic pivot and collaboration with BERK Labs result in unprecedented profitability and market positioning. CoverBaby grappled with stagnant growth and profitability, despite quality products. Spending over $2000 on Google Ads campaigns yielded less than $900 in conversions. As a provider, BERK Labs initially faced the challenge of unsuccessfulness in promoting a line of baby shoes, signaling the need for a more profound brand and approach shift. BERK Labs initiated a complete brand overhaul, emphasizing sustainability and differentiating CoverBaby in the competitive market. They recommended a strategic shift to focus on footmuffs, a less saturated market segment. Tailored bidding strategies, seasonal product planning, and leveraging Google’s Life Events data became integral components. Cross-selling, upselling frameworks, and automation tools empowered CoverBaby with the latest e-commerce capabilities. The results were transformative. CoverBaby achieved profitability for the first time, garnering 1.1 million impressions and 159 conversions valued at over $22,600 in less than a year. Sales skyrocketed from $862 to $22,689, sessions tripled, conversion rates quadrupled, and the average order value more than doubled. This success not only marks a turnaround for CoverBaby but positions them for sustained growth and scalability.See More

B2B Triumph: Captain Notepad's Digital Revolution

Explore Captain Notepad's journey, a premier B2B provider of promotional material, as BERK Labs orchestrates a digital marketing renaissance. Faced with challenges in achieving substantial returns on ad spend (ROAS) with previous agencies, Captain Notepad turns to BERK Labs for a comprehensive and highly successful marketing transformation. Captain Notepad struggled with achieving significant ROAS in digital marketing, hampered by previous agency efforts. BERK Labs, upon engagement, faced the challenge of reversing these setbacks and formulating an effective B2B marketing strategy. BERK Labs devised a proprietary B2B strategy, encompassing precise targeting, creative design, and robust attribution models. This led to the creation of impactful Google Ad campaigns, including Smart Shopping, Dynamic Search, and Brand Campaigns, achieving an exceptional 13x ROAS within the first month. Continuous refinement resulted in a more than sevenfold increase in monthly conversions in two years. The impact was transformative. Since partnering with BERK Labs, Captain Notepad gained 417 new customers and over $500,000 in revenue. Campaigns now deliver over 5x return on investment, surpassing industry averages. This success translated into enhanced client loyalty, increased reorders, and a remarkable 10% growth in margins. Even amid the challenges of the COVID-19 pandemic, BERK Labs facilitated Captain Notepad's pivot to selling branded hand sanitizer, ensuring sustained long-term success.See More

Work History

Founder

BERK LabsJul 2013 - Present • 11 yrs 4 mosGrow your business. Launch better products. Enter new markets. Acquire loyal customers. Operate more effectively. Raise venture capital. Hire teammates faster. Build the future.

Special Projects

Embark VeterinaryJun 2016 - May 2017 • 1 yrHealthier pets through genomics. Led research and specification for breed encyclopedia and V3 packaging. Designed pitch/diligence materials to raise $4.5M+ in venture capital. Automated lead-gen and drip campaigns to reduce CAC by 25%+. Implemented tools for logistics/fulfillment, multivariate testing, and reporting. Helped rebuild the bioinformatics pipeline to minimize TAT by 40%. Wrote a support knowledge-base to boost NPS (78%) and referral K-factor. Organized onboarding/training with a new company handbook and ATS. Managed partners (Illumina, supply chain, inventory) to reduce COGS 10%+.

Head of Product & Growth

LocalizeFeb 2015 - Jan 2016 • 1 yrOpening the door to global markets. Acquired 500+ subscribers, $250K ARR, 10K+ signups, and $1M+ in capital. Optimized all product, design, and growth operations (CRO, SEO, ASO). Supported WeWork, Microsoft, Trello, AirBnB, Intuit, Uber, and Gigsky. Translated the user interface into 8 locales: en, es, fr, de, pt-BR, ru, ja, zh.

Project Manager

GoogleJun 2011 - Jul 2013 • 2 yrs 2 mosBuilt advertising products and deployed high-impact marketing campaigns. $24M+ in annual revenue (500+ advertisers/agencies, w/95% CSAT). Supported Coca-Cola, P&G, Samsung, Comcast, UBS, and Heineken.

Analyst, Asset Management

J.P. MorganJun 2010 - Aug 2010 • 3 mosConducted comprehensive research to develop custom financial products & strategies. Gained valuable expertise in wealth projection, asset-allocation models, and biz groups. Recruited clients w/global investment specialists, capital advisors, & wealth-planning teams.

Education

Stanford University

Certificate, Genetics & Genomics2016

Boston College

Bachelor of Science (BS), Finance, Marketing2007 - 2011

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