Joshua Land

Product Development

Product Strategy

User-Centered Design

Design Thinking

Product Design

UX Strategy

Wireframing

Web Accessibility

Usability Testing

Prototyping

UX research

UI/UX Design

Figma

Available for hire fromNegotiable

Contracts

Experienced Lead Strategic Designer | UX Certified

With a UX Certification from General Assembly and a background in Web Page, Digital/Multimedia, and Information Resources Design from Ousedale, I have honed my skills in user-centered design. As a Lead Product Designer, I led a team in creating innovative and user-friendly product designs. My experience as a Strategic Designer & Content Engineer at SideChef and as a UX & UI Designer at Equip has equipped me with a deep understanding of user experience. I co-founded Now We're Cooking, where I further developed my entrepreneurial and design skills. Currently, I am a Lead Strategic Designer at CenterPoint Energy, where I continue to apply my expertise in creating impactful design strategies. My journey has been driven by a passion for creating meaningful and intuitive user experiences.

Projects

Portfolio

Please feel free to view my design portfolio to see some of my current projects!

Work History

Lead UX Designer

FreelanceAs a lead freelance designer, I have gained experience working on various contracts across different industries, including Gas and Electric Utility, Beauty and Healthcare, Construction, and other fields of business. My services include UX strategy, User Research, Product Design, UX and UI Design, and other related services. My accomplishments include accelerating a $40 billion capital plan and adding 3% O&M efficiency to my most recent contract at CenterPoint Energy.

UX Designer

OXYContract EmployeeAug 2024 - Dec 2024 • 5 mosAs a UX & UI Designer in the oil and gas sector, I specialized in crafting intuitive digital experiences that optimize industry operations. As a pivotal instrument in creating digital products, I utilized my extensive design skills, from usability testing and user interviews to wireframing and prototyping on applications such as Figma, to create successful products that greatly benefited the user experience and the business. Collaborating closely with engineers and product managers, I defined design specifications that enhanced workflow efficiency and maintained consistency across platforms through design systems and style guides. My iterative approach, informed by user feedback, led to a 20% increase in user satisfaction. Notable achievements include redesigning a data management system that reduced task completion time by 30% and leading the UX design for a mobile app that improved on-site productivity by 15%

Lead Strategic Designer

CenterPoint EnergyContract EmployeeJan 2023 - Jan 2024 • 1 yr 1 moAs the Lead Strategic UX designer, I have played a significant and pivotal role in ideating and creating the design strategy at CNP. As part of the first in-house team, I have been instrumental in developing CNP's first research and design processes. My role centers around clear and exceptional communication across teams, users, and stakeholders to build our design framework from scratch. Along with clinical problem-solving, conducting mixed research methodologies virtually and in person (at various service centers in the Houston area), excellent cross-team collaboration, and a sharp ability to identify areas of improvement within new or existing systems, my focus is on creating a seamless user experience through meticulous research to deliver tangible business solutions. Some key takeaways from my work so far are: - I played a vital role in accelerating the deployment of a $40B+ capital plan through the early adoption of a new design team and the creation of transformative designs. - I conducted extensive research by speaking with users throughout Houston and employing clear and concise research methods to pinpoint their pain points. Based on these insights, I created detailed processes to solve their problems. - I collaborated with BCG and Credera to ideate, create, and deliver some of CNP's most significant design projects to date. - I played a crucial role in executing a $10B capital plan. Through design improvements made to a key web-based hub, I helped create a 3% O&M efficiency.

Strategic Designer & Content Engineer

SideChefJan 2022 - Dec 2022 • 1 yr

Co-Founder and Designer

Now We're CookingSep 2021 - Dec 2021 • 4 mos

UX & UI Designer

EquipJun 2021 - Sep 2021 • 4 mos

Education

General Assembly

UX Certification, Ux Design Fellowship2021

Ousedale

GCSE's2011 - 2016

Ousedale

Information & Creative Technology, Web Page, Digital/Multimedia and Information Resources Design2011 - 2016

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