Josiah Gordon

Online Marketing

Go-to-market Strategy

HighLevel

Marketing Analytics

Strategic Partnerships

Growth Marketing

Creative Direction

Digital Advertising

Business Analytics

Strategic Design

Critical Thinking

Brand Identity

Business Development

Content Creation

Messaging Strategy

SMS Marketing

Mobile Marketing

Digital Marketing

Brand Development

Brand Design

Marketing

Strategy & Business Development

Advertising

Content Strategy

Creative Marketing

Marketing Strategy

Available for hire fromNegotiable

Contracts

Fractional CMO & Growth Marketing Expert

I am a modern marketing leader with a proven track record of building innovative brands that drive growth. I focus on deeply understanding consumers, building loyal customer bases, and using the latest technology to create human-centric experiences across consumer verticals. Executives value my innate ability to implement game-changing strategies, re-imagine current practices, identify ineffective patterns, and implement business solutions to achieve unprecedented results. I am a natural relationship builder with the ability to influence executive stakeholders across complex organizations. I am a highly motivated and entrepreneurial leader who has successfully built, grown, and led high-performing teams with a leadership style that inspires action. My expertise includes digital marketing, AI, business strategy, customer acquisition & retention, referral/loyalty programs, social & influencer marketing, affiliate marketing, SEO, and print media. I minimize customer acquisition expenditures by optimizing the ROI of marketing campaigns, deeply analyzing competitors, and diving into untapped opportunities. ➤ KEY ACCOMPLISHMENTS • Headed marketing for 9 brands; Led integration and GTM strategy for 6 acquisitions • Grew digital revenue 535%; Reduced COGS 65%; Acquired 108M customers • Created Martha Stewart Wine Co.; Drove 100% annual growth for 3 years; Named America’s Best Budget Wine Club by the New York Times • Profitably grew Wine Insiders 833% over 5 years; Named Best Online Value Retailer in the US by Wine Enthusiast

Projects

DRINKS

Co-Founded DRINKS, an industry-redefining beverage alcohol technlogy company. Drove marketing to seize opportunities, fuel growth, and inspire passion for the DRINKS brand. Unleashed powerful multi-channel campaigns to captivate key audience segments. Steered cross-functional teams to acquire, retain, and engage 2M+ consumers and 100+ B2B clients. Won the business of a top-5 alcohol producer nationwide. See More

Patent - Wine Label Affinity System and Method

Invented and patented AI product recommendations that resulted in M&A discussions with Fortune 20 retailers, technology companies, alcohol distributors, and venture capital firms - US20170103447 A1 (Issued 10/2021)See More

Martha Stewart Wine Co.

Created Martha Stewart Wine Co. and spearheaded 100% annual growth for 3 years with minimal customer acquisition budget. Managed 3 external agencies to develop marketing collateral, design an ecommerce store, and execute public relationsSee More

Wine Insiders

Drove annual revenue from $5 to $52 million. Amplified digital revenue by 600%, re-engaged 100k inactive customers, and grew mobile orders by 500% with personalized email, offline media, loyalty and referral programs, expanded payment system, and mobile optimization for a consumer brandSee More

Heartwood & Oak

Developed the digital-native Heartwood & Oak brand to focus on the everyday value wine segment. Within three years, Heartwood & Oak was the fourth largest online wine brand in the United States by volume.See More

Hydra - Ad Network

Let product development, marketing, and business development for the third performance ad network in the United States. Generated $10 billion GMV and delivered 100 million customers to advertisers. Three-Inc. 500 winner, peak #10, with 6,280% growth in three years.See More

Work History

Founder & CMO

Growth Enterprises LLCFractional CMO, growth marketing, and brand marketing. B2B, B2C, e-commerce, and SaaS.

Co-Founder & Sr. Advisor | Founding CMO

DRINKSPartnered on the creation and strategic leadership of an industry-redefining beverage alcohol technology company. Drove marketing to seize opportunities, fuel growth, and inspire passion for the DRINKS brand. Unleashed powerful multi-channel campaigns to captivate key audience segments. Steered cross-functional teams to acquire, retain, and engage 2M+ consumers and 100+ B2B clients. Won the business of a top-5 alcohol producer nationwide. Pioneered the Wine as a Service (WaaS) platform, powered digital commerce for the $250B alcohol market, and closed partnerships/licenses with key market players. Invented and patented an intuitive AI-driven wine recommendation system and retailing platform. Acquired Electriq, an award-winning Shopify-focused digital retention agency, accelerating US ecommerce alcohol sales growth. Skyrocketed customer acquisition and retention revenue with 5 years of 100% YoY growth. Amplified Wine Insiders’ revenue several-fold in the first year by introducing a cohort-segmented email program, an expanded payment system, and a mobile-optimized website, resulting in 5x mobile order growth. Revitalized a direct mail program to cultivate a highly profitable online marketing channel. Developed a nationwide social media influencer contest resulting in 55 million impressions and 20K page visits. Launched trailblazing campaigns and achieved 12 national awards and 450 appearances in national press. Ranked 18th nationwide by Forbes as “America’s Best Startup Employer” in 2020 & 2021. Selected by Wine Enthusiast as “America’s Best Online Value Retailer” for Wine Insiders. Recognized as the “Most Innovative Retail Model” by Modern Retail in 2020.

Chief Strategy Officer (CSO)

Full Glass Wine Co.Jan 2023 - Jan 2024 • 1 yr 1 moFull Glass Wine Co. is a brand acquisition and management firm focused on rapidly acquiring Direct-to-Consumer (DTC) wine companies to build a multi-brand wine marketplace. Headed integration and GTM strategy for acquisitions, marketing technology infrastructure, product development, and customer acquisition. Led the paid acquisition, SEO, creative, brand, social media, and engineering teams. Drove over 800% revenue growth in one year through the acquisition of 4 brands. Instituted a unified data warehousing and reporting platform, multi-brand Product Information Management (PIM) and Digital Asset Management (DAM) system, and AI-based product recommendations to standardize heterogeneous data and processes and build a strong foundation for continued growth.

VP of Business Development

Meteor Games LLCJan 2010 - Jan 2011 • 1 yr 1 moLed business development, revenue generation, corporate marketing, and customer acquisition. Partnered with international companies to publish games in Turkey, China, and Russia. Increased Island Paradise’s average revenue per user 1,000% to industry-leading monetization levels. Acquired millions of players without customer acquisition expenditure.

Director, Business Development / Director, Creative Services

Hydra Group LLCJan 2003 - Jan 2010 • 7 yrs 1 moLed product development and user experience (UX) in the creation of the third performance-based ad network in the USA; delivered 11 million customers per year to advertisers. Accelerated revenue growth by 6,000% and contributed to the achievement of $106M annual revenue by managing front-end development, researching acquisition targets, and designing UX for award-winning ad platforms and lead generation portals.

Education

Occidental College

BA, Economics for Business and Management

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