Top Talent like Joy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joy M

Product Marketing Manager
Available for hire fromNegotiable
Contracts
Consumer Insights Strategy | Product | Data Analysis
Insights and analytics leader with extensive knowledge of digital marketing, analytics and consumer insights and an understanding of technology available in todays rapidly changing market. A creative, intuitive and consumer centric thinker with focus on driving a consumer mindset within organizations. a strong understanding of content trends, platforms, and audience segments. - Programming Languages: Python, SQL, Scala, Java, R - Data Engineering: Spark, Kafka, Airflow, MapReduce, HDFS, AWS - Database: PostgreSQL, MySQL, SQLite, Cassandra - Frameworks and Tools: Git, Jupyter Notebook, Docker, Django, Flask, Dash, Tableau, Power BI

Work History

Y

Global Trends Manager At YouTube Culture & Trends

YouTubeLed the global management of YouTube's Trending Product Surface, enhancing user engagement through strategic content curation managing its presence in global markets including US/CAN, UK/EMEA, APAC, and UAE achieving a 40% increase in user interaction. Managed and mentored a global team of 10 content specialists and data analysts, driving a 35% improvement in strategic marketing and corporate research quality. Produced influential YouTube Trends Reports, contributing to a 50% increase in strategic adoption for key products like Hashtags and YouTube Shorts. Utilized SQL and Tableau for in-depth data querying and visualization, informing product marketing and global trend analysis.
I

Insights Curator (Instagram Shopping)

InstagramJan 2021 - Nov 2022 • 1 yr 11 mosDeveloped innovative analytical tools, resulting in a 30% increase in strategic decision-making efficiency for products like Reels and Shopping. Managed the building and maintenance of Instagram's significant database, enhancing product content discovery and user engagement by 25%. Oversaw the production of actionable insights from large datasets, guiding strategic decisions and enhancing product offerings. Developed innovative tools including Creator Visualization, Media Visualization, Hashtag Analysis, and Content Verticals Analysis tool using SQL and Tableau.
I

Creator Curator (Data Analyst)

InstagramJan 2020 - Jan 2021 • 1 yr 1 moIdentified trends through creators and media. Surfaced and curated noteworthy creators for various needs from our partners' teams, including talent scouting for cultural moments or partnership activations. Curated creators and media in-product experiences for Shopping, Reels, as well as Products in Beta. Used data signals to understand what's driving cultural conversations on the platform. Developed actionable insights that shaped marketing and communications strategy, positioning and messaging, drove creative campaigns, and informed the development of product-level or company-level narratives. Built and presented insights storytelling to communicate the insights identified to help inform strategies around specific priorities. Provided thought partnerships and insights that helped drive decision-making on Shopping campaigns.
I

Associate Curator

InstagramMay 2019 - Jan 2020 • 9 mosDeveloped global market vertical and cultural expertise in Sports, Entertainment, Music, Design, Internet Culture & eCommerce for Instagram target markets (US, U.K., Canada, Japan, India). Generated data-based insights into actionable packages of market trends, community interests, and up-and-coming talent for XFN teams including Product, Comms, Marketing & Shopping focuses. Built and maintained Instagram's first database of 1 billion+ creator accounts in multiple interest markers. Surfaced new and surprising voices from across our global community for a variety of cross-functional projects and initiatives including 'We Make Today' Brand Campaign, as well as partnerships with NIKE, @instagram, @design, and @creators.
P

Marketing & Outreach Manager

POWRPLNTJan 2019 - May 2019 • 5 mosRevamped marketing efforts to build interest-driven membership programs around creator education community (2500+ members) bringing in ~$24,000 annual donations. Conducted user research through surveys, persona profiles, social data analysis, and market research, resulting in a 75% increase in sign-ups to classes & events. Created new partnerships with creators and brands in the Education, Technology, and Creative spaces including Samsung, OkaySpace, PlayDots, and NYC Department of Education. Directed POWRPLNT's first Brand Strategy for integrated marketing. Managed Graphics Designer on Art Direction for content creation. Introduced new digital communication methods using Mailchimp Newsletter, Social Media Ads, and Web to grow POWRPLNT's education programs.

Education

C

CUNY Baccalaureate for Unique and Interdisciplinary Studies

Bachelor's degree, Cultural Production & Digital Strategies2013 - 2018
T

The Knowledge House

Intro To Tech, Web Page, Digital/Multimedia and Information Resources Design2018
B

Baruch College

Bachelors Degree, Cultural Production & Digital Strategies2012 - 2017
B

Brooklyn Technical High School

2008 - 2012
T

The Knowledge House

Intro to Tech Circuit, Computer Programming2018

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Consumer Insights Strategy | Product | Data Analysis
Insights and analytics leader with extensive knowledge of digital marketing, analytics and consumer insights and an understanding of technology available in todays rapidly changing market. A creative, intuitive and consumer centric thinker with focus on driving a consumer mindset within organizations. a strong understanding of content trends, platforms, and audience segments. - Programming Languages: Python, SQL, Scala, Java, R - Data Engineering: Spark, Kafka, Airflow, MapReduce, HDFS, AWS - Database: PostgreSQL, MySQL, SQLite, Cassandra - Frameworks and Tools: Git, Jupyter Notebook, Docker, Django, Flask, Dash, Tableau, Power BI

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Joy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joy M

Product Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

Y

Global Trends Manager At YouTube Culture & Trends

YouTubeLed the global management of YouTube's Trending Product Surface, enhancing user engagement through strategic content curation managing its presence in global markets including US/CAN, UK/EMEA, APAC, and UAE achieving a 40% increase in user interaction. Managed and mentored a global team of 10 content specialists and data analysts, driving a 35% improvement in strategic marketing and corporate research quality. Produced influential YouTube Trends Reports, contributing to a 50% increase in strategic adoption for key products like Hashtags and YouTube Shorts. Utilized SQL and Tableau for in-depth data querying and visualization, informing product marketing and global trend analysis.
I

Insights Curator (Instagram Shopping)

InstagramJan 2021 - Nov 2022 • 1 yr 11 mosDeveloped innovative analytical tools, resulting in a 30% increase in strategic decision-making efficiency for products like Reels and Shopping. Managed the building and maintenance of Instagram's significant database, enhancing product content discovery and user engagement by 25%. Oversaw the production of actionable insights from large datasets, guiding strategic decisions and enhancing product offerings. Developed innovative tools including Creator Visualization, Media Visualization, Hashtag Analysis, and Content Verticals Analysis tool using SQL and Tableau.
I

Creator Curator (Data Analyst)

InstagramJan 2020 - Jan 2021 • 1 yr 1 moIdentified trends through creators and media. Surfaced and curated noteworthy creators for various needs from our partners' teams, including talent scouting for cultural moments or partnership activations. Curated creators and media in-product experiences for Shopping, Reels, as well as Products in Beta. Used data signals to understand what's driving cultural conversations on the platform. Developed actionable insights that shaped marketing and communications strategy, positioning and messaging, drove creative campaigns, and informed the development of product-level or company-level narratives. Built and presented insights storytelling to communicate the insights identified to help inform strategies around specific priorities. Provided thought partnerships and insights that helped drive decision-making on Shopping campaigns.
I

Associate Curator

InstagramMay 2019 - Jan 2020 • 9 mosDeveloped global market vertical and cultural expertise in Sports, Entertainment, Music, Design, Internet Culture & eCommerce for Instagram target markets (US, U.K., Canada, Japan, India). Generated data-based insights into actionable packages of market trends, community interests, and up-and-coming talent for XFN teams including Product, Comms, Marketing & Shopping focuses. Built and maintained Instagram's first database of 1 billion+ creator accounts in multiple interest markers. Surfaced new and surprising voices from across our global community for a variety of cross-functional projects and initiatives including 'We Make Today' Brand Campaign, as well as partnerships with NIKE, @instagram, @design, and @creators.
P

Marketing & Outreach Manager

POWRPLNTJan 2019 - May 2019 • 5 mosRevamped marketing efforts to build interest-driven membership programs around creator education community (2500+ members) bringing in ~$24,000 annual donations. Conducted user research through surveys, persona profiles, social data analysis, and market research, resulting in a 75% increase in sign-ups to classes & events. Created new partnerships with creators and brands in the Education, Technology, and Creative spaces including Samsung, OkaySpace, PlayDots, and NYC Department of Education. Directed POWRPLNT's first Brand Strategy for integrated marketing. Managed Graphics Designer on Art Direction for content creation. Introduced new digital communication methods using Mailchimp Newsletter, Social Media Ads, and Web to grow POWRPLNT's education programs.

Education

C

CUNY Baccalaureate for Unique and Interdisciplinary Studies

Bachelor's degree, Cultural Production & Digital Strategies2013 - 2018
T

The Knowledge House

Intro To Tech, Web Page, Digital/Multimedia and Information Resources Design2018
B

Baruch College

Bachelors Degree, Cultural Production & Digital Strategies2012 - 2017
B

Brooklyn Technical High School

2008 - 2012
T

The Knowledge House

Intro to Tech Circuit, Computer Programming2018

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.