Karla Amaro

Hi, I'm Karla! A marketing professional passionate about building brands through insight-driven marketing and meaningful brand connections. In Spring 2025, I graduated from Texas State University with my B.B.A. in Marketing. During my time at Texas State University, I served as President of the American Marketing Association on campus, where I collaborated with officers to rebuild the AMA community, leading to a 52% increase in member retention. After graduating, I joined Tribu Creative as a Social Media Strategist, where I enhanced my skills in strategy development, copywriting, community engagement, and social media management. I managed 18 social media accounts across Meta, LinkedIn, and TikTok, achieving an average engagement rate of 21.77%. I created social strategies for industries ranging from luxury living to construction (B2B). With agency experience, I ensure cohesive messaging across all channels, both digital and traditional.

Projects

AMA Student Marketer of the Year 2025

Awarded at AMA International Collegiate Conference for outstanding student marketing leadership.

AMA Chapter Rebuild and Member Retention Growth

Led the Texas State AMA chapter to rebuild the community, resulting in a 52% increase in member retention.

Social Media Strategy for Tribu (18 accounts)

Designed and executed cross-channel social media strategies across Meta, LinkedIn, and TikTok, achieving an average engagement rate of 21.77%.See More

Work History

Social Media Strategist

Tribu | Marketing + Advertising + Graphic DesignJun 2025 - Nov 2025 • 6 mosCoordinated integrated marketing efforts across social and SEO teams to support client growth objectives and cohesive brand messaging. Managed content performance and reporting for 18 client accounts while maintaining an average engagement rate of 21.77% across platforms including Meta, LinkedIn, and TikTok. Presented multiple client-facing marketing strategies while translating business goals, audience insights, and market opportunities into actionable plans. Collaborated with SEO teams to align content with blog publishing schedules, supporting increased CTR and on-site traffic.

Marketing Coordinator (Social & Content)

Tribu | Marketing + Advertising + Graphic DesignJun 2025 - Nov 2025 • 6 mosMarketing coordination for Tribu across social and content channels, aligning cross-functional teams to deliver cohesive campaigns and measurable outcomes. Built and analyzed content performance for multiple accounts, informing strategy with audience insights and market opportunities.

Chief Marketing Officer

MCSSC Student Business CouncilJan 2024 - May 2025 • 1 yr 5 mosWorked closely with the McCoy Student Success Center to promote professional development opportunities to students such as employer panels, live resume reviews, and networking hours. Managed social media platforms for SBC - Instagram and LinkedIn - while increasing engagement from students and promoting events hosted by the McCoy Student Success Center.

President

Texas State American Marketing AssociationMay 2024 - May 2025 • 1 yr 1 moAs President of the Texas State chapter of AMA, collaborated with fellow Executive Board members and the Board of Directors to generate the Chapter Plan with effective goals and strategies for the organization. Focused on utilizing cross-functional teams to bring opportunities for developing professional and marketing skills to the members of TXST AMA.

Digital Marketing Intern

The Global Career AcceleratorJun 2024 - Aug 2024 • 3 mosProgram equipping undergraduate students with in-demand skills, real world experience, and digital marketing expertise. Built and designed an online store, engaged in UX/UI Design, developed customer personas, and managed Google and Meta ad campaigns as well as social media brand presence.

Student Administrative Assistant

McCoy Student Success CenterMay 2024 - Aug 2024 • 4 mos

Director of Communications

AMA Austin - American Marketing AssociationOct 2023 - Jun 2024 • 9 mosAssisted the Communications department to ensure the communication outlets remained updated for Austin AMA, including social media, a monthly newsletter, and emails. Promoted the connection between the professional chapter and collegiate chapters.

Food Service Worker

Buc-ee's, Ltd.Dec 2022 - Mar 2023 • 4 mos

Cashier/ Fry Cook

Raising Cane's Chicken FingersJan 2022 - Feb 2023 • 1 yr 2 mos

Marketing Assistant

Texas State UniversityJan 2022 - Mar 2022 • 3 mosAssisted in the department of Texas State University that reaches out to big donors. Created strong customer relationships, encouraged donors to contribute more, and handled communications such as emails and thank-you cards.

Education

Texas State University

Bachelor's degree, Marketing2020 - 2025

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