Top Talent like Kathleen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kathleen Song

Growth Marketing Manager • Toronto, ON, CA
Influencer Marketing
Search Engine Marketing
Digital Marketing
Social Media Marketing
Brand Strategy
Digital Advertising
Brand Ambassador
Social Media Management
Available for hire fromNegotiable
Contracts
Full-Time Roles
Experienced Senior Marketing Manager Driving Brand Growth
With a background in marketing, I have contributed to the success of various companies. As a Senior Marketing Manager at Pure+simple, I oversee the development and implementation of marketing strategies to drive brand awareness and customer acquisition. Prior to this, I contributed to the marketing teams at Giftagram, Vitarock.com, Symbility (now a part of CoreLogic), and Well.ca, focusing on enhancing digital presence, driving e-commerce growth, and ensuring seamless integration of marketing efforts during transitions. My education includes a degree from Seneca Polytechnic. My experience has honed my skills in strategic marketing, customer engagement, and brand development. You can find out more about my professional background on my LinkedIn profile.

Work History

P

Senior Marketing Manager

Pure+simple● Lead a cross-functional marketing team of 3, providing strategic direction, coaching, and mentorship to foster a high-performance culture and drive team productivity while working directly with the senior leadership team to provide insight. ● Conceptualize, develop, and execute marketing campaigns as well as manage marketing budget, resulting in a 30% increase in online sales and service bookings year-over-year. ● Strategically manage all paid ads, leading to a 40% increase in web traffic and sales as well as an increase in ROI. ● Created content to successfully enhance brand image and awareness through social media strategies, driving a 35% increase in engagement in 6 months. ● Ensure fulfillment of marketing needs for franchisee locations and vendors, including marketing collateral, special promotions, website updates, and social media management. ● Conduct market research and analysis to identify emerging trends, customer insights, and competitive landscape, providing strategic recommendations to the senior leadership to inform business decisions.
G

Digital Marketing Manager

GiftagramJan 2020 - Feb 2023 • 3 yrs 2 mos● Orchestrated all paid media activities with a $100K annual budget as part of a growth strategy, resulting in a significant 40% increase in demos and meetings. ● Oversee the planning and execution of multi-channel marketing campaigns, including social media, email marketing, landing pages, events, A/B testing and more contributing to overall business growth. ● Implemented a re-engagement campaign utilizing emails, retargeting ads, and sales collateral, resulting in a substantial 40% increase in upselling and resigning of current clients. ● Fostered partnerships with clients for special campaigns, generating over $1M in profit year-over-year. ● Collaborated closely with sales, product development, and finance teams to ensure enlightenment of marketing initiatives with overall business goals
V

Marketing Manager

Vitarock.comJan 2018 - Jan 2020 • 2 yrs 1 mo● Managed a team of five, driving them towards achieving individual and team targets. ● Created marketing strategies that optimized site performance through PPC, SEO, and SEM strategies. ● Expanded the customer database by 40% year-over-year and increased sales by 36% through effective inbound marketing and strategic partnerships with brands and influencers. ● Spearheaded content calendar management, including daily emails, social media, blogs, event planning and product launches, resulting in enhanced customer engagement. ● Led product strategy and development initiatives, optimizing website UX and tracking conversions for improved performance.
S

Growth Marketing Manager

Symbility, now a part of CoreLogicJan 2017 - Dec 2017 • 1 yr● Managed sales collateral, trade shows, emails, and webinars, resulting in a 50% increase in event attendance and a 40% rise in sales leads. ● Developed and implemented a process for monitoring campaign effectiveness, optimizing strategies for pre, during, and post-campaign phases. ● Presented monthly analytics to 20+ stakeholders, both in-person and online, to inform strategic decision-making. ● Managed PR, media relations, and paid advertising efforts to drive website traffic and increase leads. ● Directed programs and campaigns to enhance user engagement across owned and earned channels. ● Oversaw all paid advertising initiatives, driving website traffic and lead generation.
W

Marketing Manager

Well.caFeb 2014 - Jan 2017 • 3 yrs● Led the Vendor Marketing COOP Program, achieving over 50% YoY growth and generating $1M+ in B2B sales. ● Build relationships with vendors to create unique marketing campaigns as well as monthly reports on performance and sales. ● Managed special events, PR events and tradeshows to generate more brand awareness ● Assisted with customer acquisition, affiliate programs, influencer marketing and paid media. ● Created and executed social media strategies, boosting engagement and followership.

Education

Seneca College

Diploma, Digital Media Arts

York University

Bachelor Degree, Psychology

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Senior Marketing Manager Driving Brand Growth
With a background in marketing, I have contributed to the success of various companies. As a Senior Marketing Manager at Pure+simple, I oversee the development and implementation of marketing strategies to drive brand awareness and customer acquisition. Prior to this, I contributed to the marketing teams at Giftagram, Vitarock.com, Symbility (now a part of CoreLogic), and Well.ca, focusing on enhancing digital presence, driving e-commerce growth, and ensuring seamless integration of marketing efforts during transitions. My education includes a degree from Seneca Polytechnic. My experience has honed my skills in strategic marketing, customer engagement, and brand development. You can find out more about my professional background on my LinkedIn profile.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kathleen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kathleen Song

Growth Marketing Manager • Toronto, ON, CA
Influencer Marketing
Search Engine Marketing
Digital Marketing
Social Media Marketing
Brand Strategy
Digital Advertising
Brand Ambassador
Social Media Management
Available for hire fromNegotiable
Contracts
Full-Time Roles

Work History

P

Senior Marketing Manager

Pure+simple● Lead a cross-functional marketing team of 3, providing strategic direction, coaching, and mentorship to foster a high-performance culture and drive team productivity while working directly with the senior leadership team to provide insight. ● Conceptualize, develop, and execute marketing campaigns as well as manage marketing budget, resulting in a 30% increase in online sales and service bookings year-over-year. ● Strategically manage all paid ads, leading to a 40% increase in web traffic and sales as well as an increase in ROI. ● Created content to successfully enhance brand image and awareness through social media strategies, driving a 35% increase in engagement in 6 months. ● Ensure fulfillment of marketing needs for franchisee locations and vendors, including marketing collateral, special promotions, website updates, and social media management. ● Conduct market research and analysis to identify emerging trends, customer insights, and competitive landscape, providing strategic recommendations to the senior leadership to inform business decisions.
G

Digital Marketing Manager

GiftagramJan 2020 - Feb 2023 • 3 yrs 2 mos● Orchestrated all paid media activities with a $100K annual budget as part of a growth strategy, resulting in a significant 40% increase in demos and meetings. ● Oversee the planning and execution of multi-channel marketing campaigns, including social media, email marketing, landing pages, events, A/B testing and more contributing to overall business growth. ● Implemented a re-engagement campaign utilizing emails, retargeting ads, and sales collateral, resulting in a substantial 40% increase in upselling and resigning of current clients. ● Fostered partnerships with clients for special campaigns, generating over $1M in profit year-over-year. ● Collaborated closely with sales, product development, and finance teams to ensure enlightenment of marketing initiatives with overall business goals
V

Marketing Manager

Vitarock.comJan 2018 - Jan 2020 • 2 yrs 1 mo● Managed a team of five, driving them towards achieving individual and team targets. ● Created marketing strategies that optimized site performance through PPC, SEO, and SEM strategies. ● Expanded the customer database by 40% year-over-year and increased sales by 36% through effective inbound marketing and strategic partnerships with brands and influencers. ● Spearheaded content calendar management, including daily emails, social media, blogs, event planning and product launches, resulting in enhanced customer engagement. ● Led product strategy and development initiatives, optimizing website UX and tracking conversions for improved performance.
S

Growth Marketing Manager

Symbility, now a part of CoreLogicJan 2017 - Dec 2017 • 1 yr● Managed sales collateral, trade shows, emails, and webinars, resulting in a 50% increase in event attendance and a 40% rise in sales leads. ● Developed and implemented a process for monitoring campaign effectiveness, optimizing strategies for pre, during, and post-campaign phases. ● Presented monthly analytics to 20+ stakeholders, both in-person and online, to inform strategic decision-making. ● Managed PR, media relations, and paid advertising efforts to drive website traffic and increase leads. ● Directed programs and campaigns to enhance user engagement across owned and earned channels. ● Oversaw all paid advertising initiatives, driving website traffic and lead generation.
W

Marketing Manager

Well.caFeb 2014 - Jan 2017 • 3 yrs● Led the Vendor Marketing COOP Program, achieving over 50% YoY growth and generating $1M+ in B2B sales. ● Build relationships with vendors to create unique marketing campaigns as well as monthly reports on performance and sales. ● Managed special events, PR events and tradeshows to generate more brand awareness ● Assisted with customer acquisition, affiliate programs, influencer marketing and paid media. ● Created and executed social media strategies, boosting engagement and followership.

Education

Seneca College

Diploma, Digital Media Arts

York University

Bachelor Degree, Psychology

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.