Olatz Beitia Aizpurua

I am a Digital Marketing Leader with expertise in B2B and B2C marketing, campaign strategy, website tracking, data analytics, and client/stakeholder relations. As a Senior Digital Marketing Consultant and business owner, I have successfully generated growth in website traffic and increased online enquiries for various clients. My approach includes implementing data-driven analytics and marketing strategies to enhance enquiry leads, monitor data-driven analytics, and improve stakeholder relations. With extensive experience in developing and executing online marketing campaigns, I establish performance benchmarks, and sales targets, and track KPIs from inception to deployment while ensuring ROI.

Projects

Online Course Platform - Case Study

Client Industry: Online Course Platform Challenges Faced: An online course platform was having trouble increasing conversions and lowering costs for their PPC account. They approached us to help them boost online traffic and get more sign-ups on their education platform. Service Provided: Paid Search Case Study How It Worked An online business that offered online courses wanted to boost their conversions while also lowering costs for their PPC account. This required in-depth research of their business and the digital strategies they had previously adopted, and an analysis on how to improve them. To deliver the best possible results, we started by first familiarising ourselves with the company’s overall marketing objectives as well as their ROIs. Once we’d had a clear understanding of what they were hoping to achieve from paid search and who they were looking to target, we: Built a paid search strategy to deliver campaign targets and KPIs Developed strategies to help the brand boost conversion and lower costs Key Achievements Our paid search strategy produced some impressive results over the campaign’s lifetime from February 2019 to November 2019. These included: 111% growth in conversions 167% growth in clicks 27.3% growth in ROIs 26.5% decrease in cost per conversionSee More

Work History

Senior Digital Marketing Consultant & Owner

Digital NoddleACHIEVEMENTS • Generated 700% growth in traffic within 15 months for a SaaS B2B healthcare environment monitoring solutions business resulting in a 525% increase in website enquiries YoY using SEO/SEM and A/B test. (case study) • Boosted conversions by 111% in 10 months for an educational/coaching SaaS business through the implementation of a paid media strategy to generate enquiries for courses. (case study) • Enhanced enquiry leads for a SaaS fintech company by 791% in 5 months by optimising Google AdWords campaigns and implementing analytics tracking (case study) RESPONSIBILITIES • Collaborate with business owners to understand diverse needs, goals, and operations while advising stakeholders and senior management on data-driven analytics and marketing strategies and go to market activities. • Develop and execute online marketing campaigns from scoping to delivery to attract targeted traffic to client websites. • Drive continuous improvement by establishing performance benchmarks, sales targets, budget plans, and KPIs. • Hosted educational webinars to show case product demonstrations and customer success stories. These events helped generate leads, engage prospects, and showcase expertise. • Effectively managed and developed employees by providing mentorship, guidance, and growth opportunities to optimize team performance and enhance individual skills. • Identified high-value target accounts and created personalized marketing campaigns tailored to clients’ specific needs, pain points, and buying process. ABM helped focus marketing and sales efforts on the most likely-to-convert prospects, improving ROI and accelerating pipeline growth. • Utilized paid search advertising (e.g., Google Ads, Bing Ads) and optimizing client’s website for organic search to increase visibility, drive targeted traffic, and generate leads. • Provided thought leadership on emerging technologies and led the adoption of such technologies where appropriate. • Conducted A/B and multivariate ex

Education

UBC Sauder School of Business

Digital Analytic Award of Achievement , Web AnalyticsJan 2018 - Dec 2018

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