Kit Friday

Content Marketing Manager • Social Media Marketing Specialist • Growth Marketing Manager • Savannah, GA, US

Creative Marketing

Messaging Strategy

Brand Identity

Campaign Marketing

Growth Marketing

Copywriting

Content Strategy

Digital Marketing

Marketing Strategy

Marketing

Branding

Available for hire fromNegotiable

Contracts

Marketing Consultant | Branding | Digital Marketing | Content Marketing | Strategy

With over a decade of experience in marketing across diverse industries, I specialize in delivering personalized solutions that empower businesses to thrive. As the founder of Kit Friday Consulting, my mission is to define, implement, and tailor marketing strategies that align with each SMB client's unique needs. Pinnacle Achievements: ✨ Engineered a remarkable 200% surge in organic LinkedIn engagement within one year. ✨ Masterminded a Black Friday blitz that shattered revenue targets by an impressive 400%. ✨ Received prestigious accolades from the Mayor of Oakland in recognition of impactful contributions. ✨ Collaborated and executed a high-impact guerrilla marketing campaign, resulting in extensive media coverage at CES.

Projects

Black Friday Campaign

The GenZe Black Friday campaign is one of many successful campaigns that I have run. In this instance, GenZe, a Silicon Valley electric mobility start-up, had a backlog of returned e-Bikes we needed to clear from our warehouse and make a profit. I strategically developed and managed a multi-channel marketing campaign whose efforts included - Built out the Nearly New section of the company website using SEO best practices - Email marketing - Organic and paid social media posting - Paid Google ads - Blogging - Managed internal sales and warehouse teams and an external creative agency Thanks to these efforts, I was able to - Exceed sales goals by 400% - Generate revenue over $200,000 - Drove over 25,136 users directly to the Nearly New section of our website See More

Ride it Forward Campaign

The Ride it Forward Program was an annual campaign created in honor of National Bike Month to reinforce our company mission by putting bikes in the hands of those who need them. The campaign asked community members to donate used bikes for a discount on a new GenZe e-Bike. The donated bikes were then given to community bike shops in Oakland, CA, and Portland, OR, refurbished, and given to community members in need. I strategically developed and managed a multi-channel marketing campaign whose efforts included, - Email marketing - Organic and paid social media posting - Paid Google ads - Built and monitored the Nearly New sales and updated product pages accordingly - Blogging - Managed internal sales and warehouse teams and an external creative agency - Close collaboration with an external PR firm These efforts resulted in, - Recognition from the Mayor of Oakland for contributing to the community - Mayors from four California counties rode GenZe e-- Bikes during Bike to Work Week media events to raise awareness of our campaign - Generated revenue of over $80,000 - 100 bikes donated to community bike shops to be distributed to community members in need See More

Work History

Owner & Chief Consultant

Kit Friday ConsultingApr 2013 - Present • 11 yrs 6 mosAs the Owner & Chief Consultant at Kit Friday Consulting, I provided strategic consulting services to clients in the digital marketing and communications space.

Digital Marketing Manager

System Automation CorporationMar 2021 - Jun 2023 • 2 yrs 4 mosA Saas B2G organization specializing in software solutions for State and local governments that previously had no marketing organization or direction. I built their marketing department and communications strategy from the ground up. - Optimized website content for SEO, resulting in a 150% increase in organic search traffic - Launched successful webinar campaigns that attendance increased by 50% per webinar and qualified leads - Implemented innovative unpaid social media campaigns that increased followers by 100% in ten months - Developed and executed successful email marketing campaigns that increased open rates by 46% - Developed and implemented an automated marketing analytics dashboard that provided real-time insights into marketing performance - Analyzed customer data to identify key trends and inform marketing initiatives - Led cross-functional teams to successfully launch new products and services - Collaborated with thought leaders and clients to develop impactful case studies and testimonials, resulting in increased social media, web traffic, and leads

Digital Marketing Manager

AVATAMay 2019 - Mar 2020 • 11 mosA Saas B2B Oracle partner providing consultation, implementation, and managed services that had no previous digital marketing role. I developed the digital marketing strategy and efforts. - Managed the company’s social media accounts, resulting in a 200% increase in followers in under a year - Planned and organized a large-scale event with over 250 attendees - Created content calendars and managed content schedules to ensure timely delivery of content - Analyzed website analytics to identify key trends and develop strategies to improve customer engagement - Developed and monitored dashboards to track KPIs and report on progress

Marketing Communications Specialist

GenZe by MahindraApr 2016 - Oct 2019 • 3 yrs 7 mosProvided a full range of messaging and general marketing for a Silicon Valley startup manufacturing and delivering next-gen, sustainable transportation for a better world in the B2B, B2C, and B2G spaces. - Developed and managed a national marketing campaign that increased sales by 400% - Developed and implemented a crisis communications plan that minimized the impact of a negative publicity incident - Successfully coordinated various large-scale events, including CES, with thousands of attendees, resulting in positive customer feedback and extensive press coverage - Developed and maintained relationships with influencers and media contacts, leading to increased brand exposure - Strategically managed event staff, including recruiting, training, and scheduling - Managed a team of 10 people, including sales, customer service, and engineering team members, to ensure timely completion of projects - Directed photo shoots and video shoots, ensuring that all elements were in line with the desired visual aesthetic - Managed and grew the company’s social media accounts

Education

San Francisco State University

BA, Sociology

Editcetera

Copy and Tecnhical Editing

San Francisco State University College of Extended Learning

Paralegal Certification, Paralegal Studies

Mills College

Sociology, Art History

Mills College

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