Top Talent like Krisha are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Krisha Zagura

Product Manager
Los Angeles, CA, US
AI
Machine Learning
UX
A/B Testing
Data Analysis
Market Analysis
Customer Experience
Market Research
Available for hire fromNegotiable
Contracts
VP of Product | MIT Sloan MBA | Techstars Mentor | Patent Owner | Startup Advisor | Data & AI Specialist
Accomplished product and strategy executive with 18+ years of spearheading digital and data transformation and a decade of leadership. Experienced in leading product strategy and vision from early-stage startups to world-class Fortune 500 companies, transforming products, mentoring teams, and focusing on product-led growth across SaaS, B2B, and B2C industries. Passionate about leveraging data and AI to create intelligent, data-driven products that deliver world-class customer experiences. Skilled in UX/UI, product strategy, data, AI, ML, analytics, user research, digital marketing, business strategy, A/B testing, go-to-market strategy, and customer acquisition. A visionary and strategic leader with high emotional intelligence, a self-starter, and a lifelong learner.

Projects

Go-To-Market Strategy for New Go2Bank Product Line

My GTM Strategy increased user adoption from the Green Dot app to the Go2Bank app by 5%. In addition, we launched the new mobile app with a 4.7/5 app store rating with positive reviews and customer feedback. Go-To-Market Details: ## **Target Go2Bank Persona:** Personas contain both demographic and psychographic information containing needs, desires, wants to better understand the target customer. Knowing who your customer is extremely important for marketing messaging, targeting, and deriiving the insights you need for the target market. * Adults between the ages for 25-45 years old. * The underbanked population; individuals earning under 80K annually; people seeking convenient, low-fee banking solutions. * Individuals who frequently use mobile devices for financial management. * Those looking to build credit or improve their financial health. ## **Competitive Analysis** A competitive analysis with a feature matrix was leveraged to understand the competition in the space and where the Go2Bank Value Proposition stood. I leveraged a feature capabilities matrix in order to determine how Go2Bank compared to competitors including Chime, Revolut, ## **Value Proposition** Go2Bank provides all-in-one mobile banking with no hidden fees, early access to paychecks, high-yield savings, and tools to build credit[.](https://www.greendot.com/blog/news/go2bank-launch-release) ## **Key Features to Highlight** Key features were derived from UX research conducted at the beginning of the project. 1. No monthly fees with eligible direct deposit (otherwise $5/month) 2. Early access to paychecks (up to 2 days) and government benefits (up to 4 days) 3. Up to $200 overdraft protection 4. High-yield savings account with 4.50% APY 5. Secured Visa® Credit Card to build credit with no annual fee 6. Up to 7% cash back on eGift Cards purchased in-app 7. Check cashing with just a photo 8. Free ATM withdrawals nationwide See More

UX Research and Storyboarding

At Ticketmaster, I led the UX Research, Interviews, and Storyboarding exercises to map user pain points, synthesize the findings, and suggest features and optimizations based on the current user experience of seat selection and purchase. I created a storyboarding map of the new end to end mobile experience. **Project: **I managed Ticketmaster's global flagship mobile product strategy, vision, and UX execution for Ticketmaster Mobile Applications. The goal was to identify customer pain points based on purchase behaviors with a focus on the interactive seatmap for live and on-demand events. **Project Scope: **I led the UX research and Storyboarding process by identifying the top 50 concert attendees in the Los Angeles area. I contacted each participant, and brought them into our building for interviews. I took the time to structure the interview script to understand how users behaved and purchased during high-demand and low-demand Ticketmaster events. From the UX research process to the end-to-end technical execution, I focused on the end to end storyboarding exercise to map out the feature details and user states across the mobile application. I was responsible for the team timeline as well as the delivery of the revamped mobile application and new interactive seatmap across all of the artists and venues. **What I Did: **I initiated the UX process to understand the pain points from the current customers who used Ticketmaster digital properties to purchase their tickets. I witnessed their purchase behavior for both high demand, low demand and resale events to understand how they interacted with the platform and what their largest pain points were. I synthesized the data from the customer interviews and identified the areas that the product could be optimized. **Results: **The end result of the new interactive seatmap was significant. We increased Android YoY MAU's by 22%, YoY site conversion increased by 25%, YoY tickets sold increased by 26%. See More

Acquisition Lift for Green Dot: Go2Bank Mobile Application

At GreenDot (FinTech) I was brought in to head Go2Bank's new flagship digital platform, which was a new version of the GreenDot Application. The goal was to acquire more customers with the new mobile application and re-think the core features that underbanked customers needed in order to support their financial goals for both the short term and long term. See More

Application of AI for Recommendations and Personalization

At Ticketmaster I worked with the Data Science team to apply data attributes for recommendations and personalization. The problem: Users were served with the same events on the homepage even after purchase. This lowered the conversion rate and didn't offer the user any new predictions for events We leveraged the users social attributes, purchase history, transactional history and scrolling behavior on a predicitive score in order to recommend specific events to the customer.See More

Work History

E

Vice President of Product

EndeavorSep 2023 - Dec 2024 • 1 yr 4 mos• Spearheaded growth initiatives in partnership with Data Science for identifying opportunities, deepened analytical insights, inventory predictions, user recommendations, and lead scoring. • Introduced and evangelized data-driven decision-making with Optimizely experiments and leveraged Snowflake, Segment, Amplitude, and Looker to drive and synthesize data collection and strategy. • Owned end-to-end fintech digital product across Endeavor B2B and B2C experiences, including Websites, Data, and Mobile Apps to set the global product vision, strategy, user experience, and key performance indicators. • Released a redesigned home and package browsing page version on Paris 2024 Olympics, leading to a 1% increase in conversion optimization and reduced customer call volume. • Led the first digital FIFA rollout for the 2026 World Cup presale recording and e-commerce record $36 million in 48 hours. • Drove successful rollout for Paris Olympics digital hospitality products across B2C & B2B leveraging client relationships and performance marketing to record $500 million in revenue. •Developed products trategy and playbook for repeatable processes for market entry across product, operations, marketing,analytics, workflows, data, reporting, and client relationships for improved process flow and stakeholder influence.
S

Sidecar Health

Sr. Director of ProductDec 2021 - Jun 2022 • 7 mos• Implemented best practices of full product lifecycle management,driving user research, product strategy, roadmap, pricing, KPIs, and visionfor a start-up health insurance tech company for the launch of a new subscription mobile application. • Increased subscriber base by 5% through reduced steps in the onboarding funnel and iterative product releases with user-centric design principles, data-driven decision-making, and emphasis on customer success. • Provided strategic direction and leadership across the product roadmap, prioritizing customer needs and technology considerations for increased product adopt
G

Sr. Director of Product

Green DotJun 2018 - Feb 2020 • 1 yr 9 mos• Led Go2Bank's new product line designed as Green Dot's new flagship digital bank and mobile application to help the two in three Americans living paycheck to paycheck build a stronger financial foundation. • Drove the UX Research, design, and analytics for the new Go2Bank consumer Mobile App for a 4.7 app store rating. • Led the horizontal product team focused on personalization products leveraging data across B2B2C (Apple, Uber, Inuit, Amazon). • Headed GreenDot's design, product team, and new process using market research, competitive analysis, data-driven focus across the organization. • Drove product strategy, roadmap, annual budget, and resourcing for horizontal product team. • Pitched and evangelized organizational-wide user testing tools for early product market research, usability, and iterative design feedback. • Led Go2Bank's new product line designed as Green Dot's new flagship digital bank and mobile application to help the two in three Americans living paycheck to paycheck build a stronger financial foundation. • Drove the UX Research, design, and analytics for the new Go2Bank consumer Mobile App for a 4.7 app store rating. • Led the horizontal product team focused on personalization products leveraging data across B2B2C (Apple, Uber, Inuit, Amazon). • Headed GreenDot's design, product team, and new process using market research, competitive analysis, data-driven focus across the organization. • Drove product strategy, roadmap, annual budget, and resourcing for horizontal product team. • Initiated, executed, and evangelized behavioral analytics structure and platform for updated reporting standards across mobile and web platforms for deeper business insights.
T

Mentor

TechstarsMentor early stage founders for product/market fit, product development, persona development, and product growth

Education

M

MIT Sloan School of Management

Master of Business Administration - MBA, MIT Sloan Fellows
U

University of San Francisco

Master of Arts - MA, Sport Management
S

Stony Brook University

B.A., Sociology
M

Massachusetts Institute of Technology

MIT Sloan Executive Education - Entrepreneurship
H

Hudson High School

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
VP of Product | MIT Sloan MBA | Techstars Mentor | Patent Owner | Startup Advisor | Data & AI Specialist
Accomplished product and strategy executive with 18+ years of spearheading digital and data transformation and a decade of leadership. Experienced in leading product strategy and vision from early-stage startups to world-class Fortune 500 companies, transforming products, mentoring teams, and focusing on product-led growth across SaaS, B2B, and B2C industries. Passionate about leveraging data and AI to create intelligent, data-driven products that deliver world-class customer experiences. Skilled in UX/UI, product strategy, data, AI, ML, analytics, user research, digital marketing, business strategy, A/B testing, go-to-market strategy, and customer acquisition. A visionary and strategic leader with high emotional intelligence, a self-starter, and a lifelong learner.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Krisha are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Krisha Zagura

Product Manager
Los Angeles, CA, US
AI
Machine Learning
UX
A/B Testing
Data Analysis
Market Analysis
Customer Experience
Market Research
Available for hire fromNegotiable
Contracts

Projects

Go-To-Market Strategy for New Go2Bank Product Line

My GTM Strategy increased user adoption from the Green Dot app to the Go2Bank app by 5%. In addition, we launched the new mobile app with a 4.7/5 app store rating with positive reviews and customer feedback. Go-To-Market Details: ## **Target Go2Bank Persona:** Personas contain both demographic and psychographic information containing needs, desires, wants to better understand the target customer. Knowing who your customer is extremely important for marketing messaging, targeting, and deriiving the insights you need for the target market. * Adults between the ages for 25-45 years old. * The underbanked population; individuals earning under 80K annually; people seeking convenient, low-fee banking solutions. * Individuals who frequently use mobile devices for financial management. * Those looking to build credit or improve their financial health. ## **Competitive Analysis** A competitive analysis with a feature matrix was leveraged to understand the competition in the space and where the Go2Bank Value Proposition stood. I leveraged a feature capabilities matrix in order to determine how Go2Bank compared to competitors including Chime, Revolut, ## **Value Proposition** Go2Bank provides all-in-one mobile banking with no hidden fees, early access to paychecks, high-yield savings, and tools to build credit[.](https://www.greendot.com/blog/news/go2bank-launch-release) ## **Key Features to Highlight** Key features were derived from UX research conducted at the beginning of the project. 1. No monthly fees with eligible direct deposit (otherwise $5/month) 2. Early access to paychecks (up to 2 days) and government benefits (up to 4 days) 3. Up to $200 overdraft protection 4. High-yield savings account with 4.50% APY 5. Secured Visa® Credit Card to build credit with no annual fee 6. Up to 7% cash back on eGift Cards purchased in-app 7. Check cashing with just a photo 8. Free ATM withdrawals nationwide

UX Research and Storyboarding

At Ticketmaster, I led the UX Research, Interviews, and Storyboarding exercises to map user pain points, synthesize the findings, and suggest features and optimizations based on the current user experience of seat selection and purchase. I created a storyboarding map of the new end to end mobile experience. **Project: **I managed Ticketmaster's global flagship mobile product strategy, vision, and UX execution for Ticketmaster Mobile Applications. The goal was to identify customer pain points based on purchase behaviors with a focus on the interactive seatmap for live and on-demand events. **Project Scope: **I led the UX research and Storyboarding process by identifying the top 50 concert attendees in the Los Angeles area. I contacted each participant, and brought them into our building for interviews. I took the time to structure the interview script to understand how users behaved and purchased during high-demand and low-demand Ticketmaster events. From the UX research process to the end-to-end technical execution, I focused on the end to end storyboarding exercise to map out the feature details and user states across the mobile application. I was responsible for the team timeline as well as the delivery of the revamped mobile application and new interactive seatmap across all of the artists and venues. **What I Did: **I initiated the UX process to understand the pain points from the current customers who used Ticketmaster digital properties to purchase their tickets. I witnessed their purchase behavior for both high demand, low demand and resale events to understand how they interacted with the platform and what their largest pain points were. I synthesized the data from the customer interviews and identified the areas that the product could be optimized. **Results: **The end result of the new interactive seatmap was significant. We increased Android YoY MAU's by 22%, YoY site conversion increased by 25%, YoY tickets sold increased by 26%.

Acquisition Lift for Green Dot: Go2Bank Mobile Application

At GreenDot (FinTech) I was brought in to head Go2Bank's new flagship digital platform, which was a new version of the GreenDot Application. The goal was to acquire more customers with the new mobile application and re-think the core features that underbanked customers needed in order to support their financial goals for both the short term and long term.

Application of AI for Recommendations and Personalization

At Ticketmaster I worked with the Data Science team to apply data attributes for recommendations and personalization. The problem: Users were served with the same events on the homepage even after purchase. This lowered the conversion rate and didn't offer the user any new predictions for events We leveraged the users social attributes, purchase history, transactional history and scrolling behavior on a predicitive score in order to recommend specific events to the customer.

Work History

E

Vice President of Product

EndeavorSep 2023 - Dec 2024 • 1 yr 4 mos• Spearheaded growth initiatives in partnership with Data Science for identifying opportunities, deepened analytical insights, inventory predictions, user recommendations, and lead scoring. • Introduced and evangelized data-driven decision-making with Optimizely experiments and leveraged Snowflake, Segment, Amplitude, and Looker to drive and synthesize data collection and strategy. • Owned end-to-end fintech digital product across Endeavor B2B and B2C experiences, including Websites, Data, and Mobile Apps to set the global product vision, strategy, user experience, and key performance indicators. • Released a redesigned home and package browsing page version on Paris 2024 Olympics, leading to a 1% increase in conversion optimization and reduced customer call volume. • Led the first digital FIFA rollout for the 2026 World Cup presale recording and e-commerce record $36 million in 48 hours. • Drove successful rollout for Paris Olympics digital hospitality products across B2C & B2B leveraging client relationships and performance marketing to record $500 million in revenue. •Developed products trategy and playbook for repeatable processes for market entry across product, operations, marketing,analytics, workflows, data, reporting, and client relationships for improved process flow and stakeholder influence.
S

Sidecar Health

Sr. Director of ProductDec 2021 - Jun 2022 • 7 mos• Implemented best practices of full product lifecycle management,driving user research, product strategy, roadmap, pricing, KPIs, and visionfor a start-up health insurance tech company for the launch of a new subscription mobile application. • Increased subscriber base by 5% through reduced steps in the onboarding funnel and iterative product releases with user-centric design principles, data-driven decision-making, and emphasis on customer success. • Provided strategic direction and leadership across the product roadmap, prioritizing customer needs and technology considerations for increased product adopt
G

Sr. Director of Product

Green DotJun 2018 - Feb 2020 • 1 yr 9 mos• Led Go2Bank's new product line designed as Green Dot's new flagship digital bank and mobile application to help the two in three Americans living paycheck to paycheck build a stronger financial foundation. • Drove the UX Research, design, and analytics for the new Go2Bank consumer Mobile App for a 4.7 app store rating. • Led the horizontal product team focused on personalization products leveraging data across B2B2C (Apple, Uber, Inuit, Amazon). • Headed GreenDot's design, product team, and new process using market research, competitive analysis, data-driven focus across the organization. • Drove product strategy, roadmap, annual budget, and resourcing for horizontal product team. • Pitched and evangelized organizational-wide user testing tools for early product market research, usability, and iterative design feedback. • Led Go2Bank's new product line designed as Green Dot's new flagship digital bank and mobile application to help the two in three Americans living paycheck to paycheck build a stronger financial foundation. • Drove the UX Research, design, and analytics for the new Go2Bank consumer Mobile App for a 4.7 app store rating. • Led the horizontal product team focused on personalization products leveraging data across B2B2C (Apple, Uber, Inuit, Amazon). • Headed GreenDot's design, product team, and new process using market research, competitive analysis, data-driven focus across the organization. • Drove product strategy, roadmap, annual budget, and resourcing for horizontal product team. • Initiated, executed, and evangelized behavioral analytics structure and platform for updated reporting standards across mobile and web platforms for deeper business insights.
T

Mentor

TechstarsMentor early stage founders for product/market fit, product development, persona development, and product growth

Education

M

MIT Sloan School of Management

Master of Business Administration - MBA, MIT Sloan Fellows
U

University of San Francisco

Master of Arts - MA, Sport Management
S

Stony Brook University

B.A., Sociology
M

Massachusetts Institute of Technology

MIT Sloan Executive Education - Entrepreneurship
H

Hudson High School

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.