Duff Archie

Product Manager • Growth Product Manager • UX Designer • Washington, DC, US

Product Strategy

User-Centered Design

User Flows

Growth

Onboarding

Behavioral Analysis

UX Strategy

User Research

User Personas

Journey Mapping

Mobile App Development

Client Communication

Figma

Client Management

Conflict Resolution

JIRA

Notion

Attention To Detail

Canva

Design

Prototyping

UI/UX Design

Available for hire fromNegotiable

Full-Time Roles

Contracts

Product Manager & UX Designer with a passion for designing and launching products through User-Centric Design and Iterative Development

I'm Duff Archie, a Product Manager & UX Designer with over 6 years of experience, including leading roles at Jellyvision, ThinkNimble and as Co-Founder of OffWeGo. a corporate travel safety app. My expertise lies in user-centric design and behavioral science, with a strong focus on aligning user needs with business goals. At ThinkNimble, I managed multiple software projects, achieving high client satisfaction through strategic planning and agile methodologies. My entrepreneurial spirit thrives in startup environments, where I apply design thinking and human-centered approaches to develop products that resonate with users. I prioritize collaboration, clear communication, and adaptability, ensuring success in the dynamic tech landscape.

Projects

Increase E-Comm Conversions via Redesign

As Lead Product Manager and UX Designer, I undertook a 3-week responsive web redesign for Gill Marine, targeting outdoor and marine enthusiasts. The challenge was to modernize the website to attract younger customers while preserving the brand's essence. Key strategies included intuitive navigation, engaging product displays, and a streamlined checkout process. In-depth competitor analysis and user research informed the design, focusing on improving user experience and boosting e-commerce conversions. The redesign promised increased sales, user engagement, and decreased bounce rates. This project, blending modern and traditional elements, was expected to enhance brand loyalty and user retention, with a future vision of mobile optimization and interactive elements for continuous improvement. NOTE: this was a case study project for portfolio purposesSee More

OffWeGo: Enhancing Travel Safety through Gamification

OffWeGo, co-founded by myself, is a mobile platform aimed at enhancing travel safety for young adults, remote workers, and bleisure travelers through behavioral science and gamification. Addressing challenges like increased bleisure travel risks and insurance insufficiencies, OffWeGo developed a solution aligning with modern traveler behaviors, offering real-time tracking and risk prediction. The platform, iterating based on feedback from over 2,000 students, evolved technically from Django to Node.js and React.js, adapting to changing market needs, including a pivot during the pandemic to cater to a broader audience in corporate travel. OffWeGo's business model included B2B2C contracts, insurance partnerships, and a freemium approach, with strategies focusing on industry engagement and personalized user experiences. Key lessons from OffWeGo's journey under my leadership highlight adaptability, user-centric design, and balancing innovation with practicality.See More

Improving Gmail w/ AI-Powered Analytics Dashboard

The Gmail Analytics Dashboard, designed for professional Gmail users, addresses the challenge of managing high-volume emails. This solution integrates an intuitive dashboard within Gmail, featuring AI-driven automated email categorization and prioritization, alongside real-time analytics to enhance user decision-making and engagement. Key features include a summary dashboard for quick email overview, scheduled sending, email tracking, and customizable user interface options. The project, grounded in user needs represented by the persona “Emma”, strategically combines analytical insights, technical innovation, and user-centric design. The project aims to achieve significant time reduction in email management and increased user engagement, validated through measurable user feedback and analytics post-launch.See More

BeSci Enhanced Linkedin Profiles

LinkedIn Insightful Profiles is a feature that I ideated to enrich LinkedIn profiles with personality and behavioral insights, using data analytics, behavioral science, and AI to predict aspects like DISC profiles and Meyers-Briggs types. This tool is designed for recruiters, salespeople, and marketers, enhancing their decision-making by providing a deeper understanding of profiles. The feature addresses the limitation of LinkedIn profiles, which currently focus mainly on professional qualifications, lacking depth in personality insights. This lack of depth leads to inefficiencies in communication, recruitment, and marketing strategies. The success of LinkedIn Insightful Profiles will be measured through increased user engagement, reduction in spam communications, improved recruitment and sales outcomes, and user feedback on the feature's accuracy and usefulness. The primary audience includes recruiters, sales, and marketing professionals, benefiting from more informed decisions and personalized strategies.See More

Work History

Product Manager

ThinkNimbleJul 2022 - Jul 2023 • 1 yr 1 moApplied entrepreneurial skills to prioritize and manage product features for 10+ software projects, consistently delivering high-quality solutions, achieving a high client satisfaction and renewal rates Launched financial administration solutions for a wealth management firm, increasing relationship manager efficiency and reducing manual processes. Oversaw the entire PDLC, from user flow design to feature launches. Enhanced a children's financial literacy platform, increasing user engagement by 30% and improving team efficiency, by implementing robust backlog grooming and sprint coordination, leading to the successful launch of an interactive, gamified learning environment. Spearheaded a product development team for a high-profile, online giving platform, improving search relevance by 60%, while maintaining PCI DSS compliance, and using data-driven decisions to enhance user experience and operational efficiency. Led the successful launch and scaling of a mental wellness app across 10 universities, bolstering student retention via personalized onboarding, resource allocation, and an innovative mental health chatbot. Collaborated cross-functionally to shape product plans, prioritized customer and product needs, and led agile development processes. Conducted in-depth customer interviews to inform strategy and contributed to shaping the product vision and roadmap. Utilized business intelligence tools like Google Analytics, Mixpanel, Heap.io to analyze digital product user behavior and improve feature implementation. Facilitated product beta tests and analyzed results to inform product strategy and development roadmap.

Entrepreneur in Residence

ThinkNimbleJan 2022 - Jul 2022 • 7 mosFounded and launched "ThinkNimble Academy", a mentor-intensive cohort program for non-technical founders, resulting in validated market with a first cohort of 35 individuals, and generating $1000 one month Orchestrated stakeholder alignment from ICs to leadership to validate and scale "ThinkNimble Academy" as an internal "venture studio" model. Integrated the studio into the company's 10% Time-Back Scheme, introduced monthly 'Shark Tank' pitches and agile sprints, amplifying internal innovation and influencing quarterly OKRs. Provided individualized mentorship and coaching support to 10 engaged entrepreneurs, resulting in improved go-to-market strategies and faster market entry with a validated MVP.

Co-Founder, Head of Product

OffWeGoJun 2018 - Jan 2022 • 3 yrs 8 mosLed the development and launch of OffWeGo, a mobile fintech/insurtech tool that uses behavioral science and gamification (via Yu-kai Chou's Octalysis Framework) to instill safer travel habits among high-risk travelers, securing several contracts, including an $85k white label with an insurance company for integration and distribution while retaining all IP. Regularly conducted data analysis to identify key features and functionalities that drove user engagement and promoted safer behaviors, achieving a 95% user satisfaction rate and a 90% user retention rate. Designed, tested, and implemented new features, working closely with design and engineering teams, working 1-2 week sprints and monthly iteration cycles Conducted comprehensive market validation through surveys and interviews with over 2,000 students and 500 colleges and universities, confirming a strong alignment with the OffWeGo brand and concept (95% confidence level, 4% margin of error). Collaborated with the Data Science professionals to test hypotheses and investigate user behavior data, informing the design of a personalized user experience. Developed a comprehensive product strategy and product development roadmap, successfully leading to a 2x increase in revenue from corporate clients and a 50% increase in user acquisition and retention rates.

Product Analyst

FedTechJan 2021 - Dec 2021 • 1 yrManaged a team to ideate and implement a new community management and EdTech product line. Developed a product strategy and product development roadmap based on user feedback and business metrics. Championed stakeholder consensus amidst complex bureaucratic dynamics, converting accelerator content from high-profile government partners into an internal edtech product; strategically navigated stakeholder relationships from team members to the CEO, bridging divergent perspectives and unveiling a fresh revenue stream. Designed & delivered 50+ interactive training sessions for over 100 weekly participants covering topics including, design thinking, lean startup methodology, agile methodology, product development lifecycle, customer journey mapping, and user-centered design. Improved entrepreneur recruitment outreach by 150%, saving my team at least 4 hours per day on cold outreach, leading to a 4x increase qualified candidates

Product Pricing Manager

HiltonJun 2017 - Aug 2017 • 3 mosLed a comprehensive analysis of rooms and rates sequencing, leveraging revenue data to optimize pricing strategies and improve overall product performance. Results included a 15% increase in efficiency and customer retention on brand websites. Conducted competitor research and analyzed market data to identify opportunities for enhancing rate sequencing on brand websites. Collaborated with cross-functional teams to implement data-driven pricing strategies that led to a 10% increase in direct online bookings. Researched and analyzed industry trends and regulations related to ADA rooms and pricing compliance. Developed a set of 20 best practices and worked with the team to incorporate them into the brand's pricing strategy, resulting in improved product positioning and enhanced customer satisfaction.

Product Strategy Consultant

BetterwingJan 2017 - May 2017 • 5 mosLed customer research efforts and facilitated direct engagement with target users through innovative surveys, resulting in the clear definition of product requirements, faster product development, and the launch of several successful new products. Analyzed market trends and competitor activities to inform pricing strategies and identify opportunities for product differentiation, resulting in increased market share and revenue growth. Developed and executed go-to-market plans for new products, including market segmentation, messaging, and sales enablement strategies. Led market analysis and developed a strategic marketing plan that drove the successful pivot and launch of the company's flagship product into a new target market. Accelerated product research and defined product requirements with the target group through user surveys.

Lead Product Manager - Medicare

JellyvisionFull-time EmployeeApr 2024 - Present • 6 mos● Led comprehensive product strategy and development for ALEX Medicare, a B2B2C SaaS platform leveraging predictive analytics, behavioral science, and AI to enhance Medicare plan education, decision support, enrollment, and engagement, thereby increasing user conversion, user engagement, plan recommendation accuracy, and growth in Medicare segment revenue. ● Directed the end-to-end product lifecycle from ideation to launch, managing a cross-functional team of 20+ members across product, design, and engineering, launching Medicare solutions that boosted enrollments, improved satisfaction scores, and met company OKRs. ● Developed and executed an ROI strategy that enhanced customer efficiency and increased user conversion rates. ● Integrated behavioral science into ALEX Medicare, boosting user conversion by 15%, improving plan selection accuracy, and reducing time-to-market for new features ● Conducted in-depth market analysis and user research, resulting in a comprehensive 2-year product roadmap that prioritized 20+ high-impact features aligned with Medicare market needs, directly influencing the strategic direction and product-market fit of ALEX Medicare. ● Led the creation of P&L models and ROI analyses for new product features, resulting in a 20% increase in executive approvals and ensuring that 90% of proposed initiatives were launched successfully.

Lead Product Manager & UX Designer

Education

St. Lawrence University

Bachelors, Economics - Business

General Assembly

Certificate, UX Design

DIS - Copenhagen

Entrepreneurship & Innovation

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