Top Talent like Lance are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lance Tamanaha

Data Analyst
Operations Manager
User Researcher
Marina Del Rey, CA, US
CRM
Salesforce
Project Management
Available for hire fromNegotiable
Contracts
Strategic Customer Insights and Business Growth Executive
Experienced professional with a strong background in customer experience and brand management, with over two decades of experience in the fashion retail industry. Proven expertise in strategic customer insights, data-driven transformation, and stakeholder engagement. Known for leading impactful initiatives, optimizing customer experience programs, and delivering measurable business outcomes.

Projects

Retail Loyalty Lab

Retail Loyalty Lab is a content and strategy platform I created to explore the evolving landscape of customer retention and loyalty in the retail and apparel industry. It’s designed to provide executive-level insights, practical frameworks, and actionable guidance for brands seeking to move beyond transactional loyalty into deeper, more meaningful customer relationships. The project was built on a minimalist, content-first platform (Ghost), combining open-access insights with a gated subscriber tier. Content is anchored in three key pillars—personalization, omnichannel engagement, and experiential loyalty—delivered through playbooks, strategic guides, and execution roadmaps designed specifically for retail leaders. This isn’t just a blog—it’s a resource hub built to elevate loyalty conversations, demystify execution, and foster a community of forward-thinking marketers and strategists. When successful, Retail Loyalty Lab has the potential to reshape how loyalty programs are designed across the industry—driving stronger customer connection, increased lifetime value, and long-term growth for modern retail brands.See More

Work History

G

Director Customer Experience

GUESS?, Inc.Led the implementation of Salesforce CRM ensuring seamless integration across customer service, marketing, and sales for enhanced data consistency and automation. Executed customer service transformation, driving a 15% increase in retention and a 20% boost in online revenue through omnichannel optimization. Designed and managed a VIP customer service team, improving engagement and loyalty among high-value customers. Launched a successful live shopping experience, creating a profitable new revenue stream and enhancing direct-to-consumer engagement. Delivered $3M+ in cost savings through workflow automation, contact center efficiencies, and strategic budget management. Reduced handle times by 3X while maintaining best-in-class customer satisfaction scores. Introduced data-driven style personas, revolutionizing how marketing, buying, planning, and allocation teams tailor strategies to customer behaviors. Strengthened cross-functional team partnerships, ensuring seamless collaboration across data, CRM, and customer experience teams.
G

Senior Commercial Manager

GUESS?, Inc.Mar 2016 - Apr 2022 • 6 yrs 2 mos
G

Area Brand Manager

GUESS?, Inc.Jun 2013 - Mar 2016 • 2 yrs 10 mos
G

Flagship Brand Manager

GUESS?, Inc.Jul 2002 - Jun 2013 • 11 yrs

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic Customer Insights and Business Growth Executive
Experienced professional with a strong background in customer experience and brand management, with over two decades of experience in the fashion retail industry. Proven expertise in strategic customer insights, data-driven transformation, and stakeholder engagement. Known for leading impactful initiatives, optimizing customer experience programs, and delivering measurable business outcomes.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Lance are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lance Tamanaha

Data Analyst
Operations Manager
User Researcher
Marina Del Rey, CA, US
CRM
Salesforce
Project Management
Available for hire fromNegotiable
Contracts

Projects

Retail Loyalty Lab

Retail Loyalty Lab is a content and strategy platform I created to explore the evolving landscape of customer retention and loyalty in the retail and apparel industry. It’s designed to provide executive-level insights, practical frameworks, and actionable guidance for brands seeking to move beyond transactional loyalty into deeper, more meaningful customer relationships. The project was built on a minimalist, content-first platform (Ghost), combining open-access insights with a gated subscriber tier. Content is anchored in three key pillars—personalization, omnichannel engagement, and experiential loyalty—delivered through playbooks, strategic guides, and execution roadmaps designed specifically for retail leaders. This isn’t just a blog—it’s a resource hub built to elevate loyalty conversations, demystify execution, and foster a community of forward-thinking marketers and strategists. When successful, Retail Loyalty Lab has the potential to reshape how loyalty programs are designed across the industry—driving stronger customer connection, increased lifetime value, and long-term growth for modern retail brands.

Work History

G

Director Customer Experience

GUESS?, Inc.Led the implementation of Salesforce CRM ensuring seamless integration across customer service, marketing, and sales for enhanced data consistency and automation. Executed customer service transformation, driving a 15% increase in retention and a 20% boost in online revenue through omnichannel optimization. Designed and managed a VIP customer service team, improving engagement and loyalty among high-value customers. Launched a successful live shopping experience, creating a profitable new revenue stream and enhancing direct-to-consumer engagement. Delivered $3M+ in cost savings through workflow automation, contact center efficiencies, and strategic budget management. Reduced handle times by 3X while maintaining best-in-class customer satisfaction scores. Introduced data-driven style personas, revolutionizing how marketing, buying, planning, and allocation teams tailor strategies to customer behaviors. Strengthened cross-functional team partnerships, ensuring seamless collaboration across data, CRM, and customer experience teams.
G

Senior Commercial Manager

GUESS?, Inc.Mar 2016 - Apr 2022 • 6 yrs 2 mos
G

Area Brand Manager

GUESS?, Inc.Jun 2013 - Mar 2016 • 2 yrs 10 mos
G

Flagship Brand Manager

GUESS?, Inc.Jul 2002 - Jun 2013 • 11 yrs

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.