Top Talent like Leo are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Leo Sadeq

Growth Marketing Manager • Product Marketing Manager • Content Marketing Manager • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY
Marketing Strategy
Journey Mapping
Go-to-market Strategy
Available for hire fromNegotiable
Contracts
Full-Time Roles
Helped 2 B2B SaaS reach 5 figures in MRR. Strategic growth marketer with a knack for product adoption, GTM, user acquisition, mapping & activation.
"If you're good, they'll tell you, if you're great, they'll tell others" My 'WHY' was defined in a pivotal project where a well-crafted GTM strategy became a revelation for me beyond metrics, This shaped my approach when I worked with aspiring startups, the way I faced startup problems, and realized the power of evoking 'AHA' moments with valuable product experiences. I specialize in optimizing user onboarding and product launches, driving practical GTMs, ideating high-converting user acquisition strategies, and charting the right PLG/SLG frameworks. A bit about me: I love hiking, playing football, reading books, and scooping ice cream with cookies (you must try it!). Hope to connect and drive more success to your product :)

Work History

F

GTM Strategist & Growth Marketer

Freelancer 1. Collaborating with stakeholders to develop an optimized user onboarding plan that keeps the product in mind and drives acquisition, activation, retention, and expansion. 2. Charting a practical GTM that aligns marketing, sales, customer acquisition, and product development efforts to drive growth and revenue. 3. Developing a full-scale practical user acquisition strategy to build a high-converting funnel. 4. Nailing down the right PLG or SLG framework that enables startups to reach PM fit and boost product adoption.
B

Creative Director

Biond MediaFeb 2021 - Jan 2022 • 1 yr1. Successfully pitched creative briefs to clients, delivered the creative brief process from the ground up to completion, 2. Supervised project operation, timeline, content/script creation & budget allocation, 3. Translated marketing objectives into clear creative strategies, ensured visual communication and client standards were met, 4. Oversaw the development of an effective video advertising campaign, set project deadlines, studied, evaluated, and redesigned creative brand site copy, 5. Supported and assisted with brand marketing, social media marketing, video production, advertising, and content creation, 6. Determined project content by reviewing and approving art and copy materials, 7. Lead brainstorming/creative sessions and encourage team voice.
N

Sales & Research Manager

NDN Global Group - Diagnostics for the MassesOct 2020 - Dec 2020 • 3 mosWorking with the Head of Sales to achieve the sales targets, keeping an eye on competition and new trends with industry research and analysis.
C

Assistant Marketing Director

Caspian SolutionsJun 2019 - Aug 2020 • 1 yr 3 mos1. Worked directly with the CEO to strategize GTM which achieved a 25% increase in Sales Pipeline Value, 2. Supervised a team of 3 marketers to achieve 15% campaign performance elevation, 3. Saved almost 13% of the marketing budget through strategic budget allocation while bringing high-quality traffic and conversions across LinkedIn and search campaigns, 4. Increased traffic and brand awareness by 7% over 3 months through leveraging and guiding SEO & content teams and increased blog production volume targeting TOFU keywords, 5. Created and executed a customer retention strategy that decreased customer churn by 3% and helped with developing loyalty programs, 6. Enhanced conversion rate by leveraging heatmaps and UX metrics across landing pages, and conversion funnels which increased time spent on the pricing page, 7. Coordinated efforts and timelines across marketing, sales, and product teams to ensure seamless execution of campaigns and maintained alignment with the overarching business strategy, 8. Identified and targeted high-intent customer segments by developing a growth strategy which resulted in a 24% boost in customer acquisition, 9. Unmasked hidden traffic and boosted lead generation (200 new leads/week) by using lead enrichment techniques leveraging the ClearBit platform.
M

Senior Marketing Strategist

Marvel MarketingMay 2017 - Jul 2018 • 1 yr 3 mos1. Generated a 12% increase in brand awareness through the development and execution of integrated marketing plans, 2. Successfully increased conversion rates by 18% through A/B testing and optimization of website copy, 3. Optimized lead attributions through CRM and nurtured the customer journey across the funnel, 4. Successfully created and distributed B2B | B2C content strategies across social media, email, and other channels which resulted in a 10% average increase in conversion rates thus sales. 5. Identified an untapped buyer persona that led to increased audience segments which brought more revenue later within the first 8 months, 6. Identified the right channel distribution strategy fueled by research and buyer personas which resulted in a 30% increase in leads, 7. Ideated performance-boosting tools and delivered insights that increased organic reach and awareness for many brands like Wise. 8. Assessed 12 marketers through weekly meetings and feedback which led to a 44% weekly increase in productivity.
M

Marketing Executive

Marvel MarketingMay 2017 - Dec 2017 • 8 mos1. Conceptualized ideas for many marketing campaigns, researched and analyzed data to identify and define the right audience to target across the funnel, 2. Coordinated promotional activities, events, and interviews with customers via questionnaires and online which led to a reduction in churn rate. 3. Managed production and boosted campaign performance of multimedia content strategies for local and international brands like Siemens, 4. Developed multiple creative copies and social media content across channels, 5. Collaborated with site developers for SEO site optimization, monitoring performance on Google Analytics, and ideated performance boosting tools and insights that increased organic reach and awareness, 6. Optimized lead attributions through CRM and nurtured the customer journey across the funnel.
E

Assistant Advertising Manager

EndorphinAug 2016 - Mar 2017 • 8 mos1. Worked with clients to develop engaging visuals that increased brand recognition by roughly 30%, 2. Developed copy ads and video displays that increased time spent on sites, engagement, and CTRs, 3. Successfully increased click-through rates by 15% through A/B testing different ad formats for a local SaaS cloud service provider, 4. Crafted SEO-friendly content for multiple B2B and B2C campaigns across the funnel stages from awareness to retention.

Education

P

ProductLed

Product Led Growth 2023
M

Microsoft

Career Essentials in Generative AI 2023
H

HubSpot/SEM Rush

SEO 2020
L

LinkedIn/Google

Google Ads/PPC/Performance Marketing 2021
H

HubSpot

Inbound & Content Marketing, Email Marketing 2020
U

University of Technology - Iraq

laser engineer, Electrical and Electronics Engineering2012 - 2016

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Helped 2 B2B SaaS reach 5 figures in MRR. Strategic growth marketer with a knack for product adoption, GTM, user acquisition, mapping & activation.
"If you're good, they'll tell you, if you're great, they'll tell others" My 'WHY' was defined in a pivotal project where a well-crafted GTM strategy became a revelation for me beyond metrics, This shaped my approach when I worked with aspiring startups, the way I faced startup problems, and realized the power of evoking 'AHA' moments with valuable product experiences. I specialize in optimizing user onboarding and product launches, driving practical GTMs, ideating high-converting user acquisition strategies, and charting the right PLG/SLG frameworks. A bit about me: I love hiking, playing football, reading books, and scooping ice cream with cookies (you must try it!). Hope to connect and drive more success to your product :)

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Leo are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Leo Sadeq

Growth Marketing Manager • Product Marketing Manager • Content Marketing Manager • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY
Marketing Strategy
Journey Mapping
Go-to-market Strategy
Available for hire fromNegotiable
Contracts
Full-Time Roles

Work History

F

GTM Strategist & Growth Marketer

Freelancer 1. Collaborating with stakeholders to develop an optimized user onboarding plan that keeps the product in mind and drives acquisition, activation, retention, and expansion. 2. Charting a practical GTM that aligns marketing, sales, customer acquisition, and product development efforts to drive growth and revenue. 3. Developing a full-scale practical user acquisition strategy to build a high-converting funnel. 4. Nailing down the right PLG or SLG framework that enables startups to reach PM fit and boost product adoption.
B

Creative Director

Biond MediaFeb 2021 - Jan 2022 • 1 yr1. Successfully pitched creative briefs to clients, delivered the creative brief process from the ground up to completion, 2. Supervised project operation, timeline, content/script creation & budget allocation, 3. Translated marketing objectives into clear creative strategies, ensured visual communication and client standards were met, 4. Oversaw the development of an effective video advertising campaign, set project deadlines, studied, evaluated, and redesigned creative brand site copy, 5. Supported and assisted with brand marketing, social media marketing, video production, advertising, and content creation, 6. Determined project content by reviewing and approving art and copy materials, 7. Lead brainstorming/creative sessions and encourage team voice.
N

Sales & Research Manager

NDN Global Group - Diagnostics for the MassesOct 2020 - Dec 2020 • 3 mosWorking with the Head of Sales to achieve the sales targets, keeping an eye on competition and new trends with industry research and analysis.
C

Assistant Marketing Director

Caspian SolutionsJun 2019 - Aug 2020 • 1 yr 3 mos1. Worked directly with the CEO to strategize GTM which achieved a 25% increase in Sales Pipeline Value, 2. Supervised a team of 3 marketers to achieve 15% campaign performance elevation, 3. Saved almost 13% of the marketing budget through strategic budget allocation while bringing high-quality traffic and conversions across LinkedIn and search campaigns, 4. Increased traffic and brand awareness by 7% over 3 months through leveraging and guiding SEO & content teams and increased blog production volume targeting TOFU keywords, 5. Created and executed a customer retention strategy that decreased customer churn by 3% and helped with developing loyalty programs, 6. Enhanced conversion rate by leveraging heatmaps and UX metrics across landing pages, and conversion funnels which increased time spent on the pricing page, 7. Coordinated efforts and timelines across marketing, sales, and product teams to ensure seamless execution of campaigns and maintained alignment with the overarching business strategy, 8. Identified and targeted high-intent customer segments by developing a growth strategy which resulted in a 24% boost in customer acquisition, 9. Unmasked hidden traffic and boosted lead generation (200 new leads/week) by using lead enrichment techniques leveraging the ClearBit platform.
M

Senior Marketing Strategist

Marvel MarketingMay 2017 - Jul 2018 • 1 yr 3 mos1. Generated a 12% increase in brand awareness through the development and execution of integrated marketing plans, 2. Successfully increased conversion rates by 18% through A/B testing and optimization of website copy, 3. Optimized lead attributions through CRM and nurtured the customer journey across the funnel, 4. Successfully created and distributed B2B | B2C content strategies across social media, email, and other channels which resulted in a 10% average increase in conversion rates thus sales. 5. Identified an untapped buyer persona that led to increased audience segments which brought more revenue later within the first 8 months, 6. Identified the right channel distribution strategy fueled by research and buyer personas which resulted in a 30% increase in leads, 7. Ideated performance-boosting tools and delivered insights that increased organic reach and awareness for many brands like Wise. 8. Assessed 12 marketers through weekly meetings and feedback which led to a 44% weekly increase in productivity.
M

Marketing Executive

Marvel MarketingMay 2017 - Dec 2017 • 8 mos1. Conceptualized ideas for many marketing campaigns, researched and analyzed data to identify and define the right audience to target across the funnel, 2. Coordinated promotional activities, events, and interviews with customers via questionnaires and online which led to a reduction in churn rate. 3. Managed production and boosted campaign performance of multimedia content strategies for local and international brands like Siemens, 4. Developed multiple creative copies and social media content across channels, 5. Collaborated with site developers for SEO site optimization, monitoring performance on Google Analytics, and ideated performance boosting tools and insights that increased organic reach and awareness, 6. Optimized lead attributions through CRM and nurtured the customer journey across the funnel.
E

Assistant Advertising Manager

EndorphinAug 2016 - Mar 2017 • 8 mos1. Worked with clients to develop engaging visuals that increased brand recognition by roughly 30%, 2. Developed copy ads and video displays that increased time spent on sites, engagement, and CTRs, 3. Successfully increased click-through rates by 15% through A/B testing different ad formats for a local SaaS cloud service provider, 4. Crafted SEO-friendly content for multiple B2B and B2C campaigns across the funnel stages from awareness to retention.

Education

P

ProductLed

Product Led Growth 2023
M

Microsoft

Career Essentials in Generative AI 2023
H

HubSpot/SEM Rush

SEO 2020
L

LinkedIn/Google

Google Ads/PPC/Performance Marketing 2021
H

HubSpot

Inbound & Content Marketing, Email Marketing 2020
U

University of Technology - Iraq

laser engineer, Electrical and Electronics Engineering2012 - 2016

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.