Mansour Savari

Brand Designer • Sales & Business Development Manager • Data Analyst • Toronto, ON, CA

UI/UX Design

Project Management

Project Development

Business Operations

Business Development

Brand Strategy

Brand Design

Advertising

Brand Development

Creative Marketing

Videography

Photo Editing

Web Design

Video Ad Campaigns

Adobe Creative Suite

Product Design

Design Systems

Product Strategy

Design

Product Development

Available for hire fromNegotiable

Full-Time Roles

Contracts

Seasoned leader with 15+ years driving profitability, launching startups, exceeding targets, and fostering innovation.

With over 15 years of entrepreneurial leadership experience, I excel in driving profitability through strategic growth and innovative product development. Fluent in four languages and skilled in three computer languages, I've successfully launched and guided 12 startups, generating revenues ranging from $300k to $1 million+ annually. My proven track record includes directing company and product launches, achieving record-high campaign response rates, and exceeding sales targets. As a creative and organized leader, I'm adept at leading teams, fostering innovation, and delivering exceptional results.

Projects

Toronto Global, Toronto, Canada

As a Digital Marketing Specialist at Toronto Global, I've spearheaded transformative initiatives aimed at amplifying brand presence, optimizing digital strategies, and driving tangible outcomes. Leading the overhaul of our website stands out as a pivotal achievement, involving the meticulous transfer of over 400 pages of content. This revitalization not only bolstered our online credibility but also deepened our relationships with local, international, and governmental stakeholders, positioning Toronto Global as a trusted authority. In parallel, I conducted a comprehensive review of our tech stack and service providers, resulting in substantial cost savings exceeding $200k within the initial five months. This strategic optimization allowed us to reallocate resources more efficiently, maximizing our impact and operational efficiency. Crafting and executing a robust digital communications strategy has been central to my role, ensuring the delivery of relevant, accurate, and timely content across our website and social media platforms. By establishing a consistent voice and narrative aligned with social media best practices, we successfully engaged diverse audiences and reinforced our brand identity. Collaborating closely with cross-functional teams, including the Senior Marketing & Communications Specialist, I identified opportunities to position our CEO as a thought leader in the industry. Curating engaging content for dissemination across his social media channels, we amplified our reach and influence within our target audience. Efforts to continuously optimize our SEO/SEM strategies in collaboration with search consultants yielded significant results. Providing regular analytics reports to inform decision-making at the leadership level, I orchestrated targeted digital marketing campaigns aimed at boosting brand awareness and driving online traffic, ensuring alignment with our overarching objectives. See More

Connily Marketing, The hub of Content Marketing, Dubai, U.A.E

Over the course of my tenure, I've spearheaded numerous projects, exercising full ownership over the development of both internal systems and external-facing platforms. My responsibilities encompassed all aspects of project management, from defining project scope and prioritizing workflows to budget administration and resource allocation. Collaborating closely with key stakeholders across various divisions, including marketing, operations, developers, and design teams, I ensured seamless coordination and alignment of objectives. One of my notable achievements includes orchestrating the creation of product roadmaps and leading the design and development efforts for both B2B and B2C web-based and SaaS applications. Through meticulous planning and execution, I successfully navigated these projects from inception to mass market launch within tight timelines, achieving key business objectives along the way. Additionally, my role involved actively coordinating cross-functional teams, both domestically and internationally, to ensure timely project completion and alignment with organizational goals. In close collaboration with the CEO, I played a pivotal role in defining the objectives and deliverables of internal and SaaS systems, consistently ensuring that each system met and exceeded internal and client expectations. Furthermore, I conducted thorough market research and competition analysis to drive product enhancements aimed at enhancing customer usability and addressing market gaps. In addition to these achievements, I have demonstrated a keen focus on user feedback, leveraging insights to prioritize pain points and drive continuous improvement in product development. This involved creating detailed descriptions of user experiences, data model changes, and business logic enhancements, as well as building proof of concepts and wireframes to guide development efforts.See More

Pink Bear Moving Systems Inc.

Pink Bear Moving Systems was a great and fun challenge! Every aspect of the company from its conception to its launch day party where they invited the entire city of Halifax, N.S for a BBQ was planned with extreme care. With a fleet of 7 trucks, it easily makes it the largest local moving company in Nova Scotia. A massive guerrilla marketing campaign was launched a day before its official launch day. Over 10,000 flyers spread over night, over a 1000 stickers placed on poles and bulletin boards all overnight, or within a span of 8 hours to be exact. Nevertheless, when the city arose the next day it was PINK, and the fleet of trucks that have been wrapped in hot pink and rad characters representing the brand were cruising train like throughout the entire city all day. They launched in May 2018 and by August, everyone in the city knew about them as they had a massive hold on the market right off the bat, and they had to rent even more trucks to accommodate the demand, while already employing close to 50 people during peak time. The business model and marketing plan put in place was a very complex one, they clearly needed it as that allowed them to expand all aspects of their operations quickly and in sync with workforce, supplies, trucks, and marketing spending. See More

Nocturnalight Productions

Nocturnalight, a multi-company based out of Toronto, they specialize in pushing mental boundaries through every aspect of their work. Only a slight modification was applied to their logo, next an intricate and heavily modified website, where all they house all their albums which are available for sale and some free to download, photo galleries linked to their social media accounts to be easily updated, online apparel store that have custom designs of their own brand for sale, Facebook integration, press releases, and also a page specifically for all the dozens of artists that they have collaborated with and which were on their infamous Full Spectrum mixtapes. Several posters and flyers were designed for multiple events between Canada, USA, Mexico, amongst a few others in Europe. Design services were also provided for a couple album covers, their intro logo openers and and a few graphical elements within their official music videos. A unique marketing tool used to create curiosity within the general public was a T-shirt simply with a QR code, several dozens were handed out during concerts and events while some fans got theirs through different contests. This created a stir with people as they wanted to know what they would get once they scan the “Wanted” QR code. There were also posters put up around Toronto which had the same positive effect and the word was spread using technology and natural human curiosity. All scans and statistics of their users were collected, stored and disposed when not needed anymore, in accordance with provincial and federal standards.See More

Movers 2 Help

Movers 2 Help, a company that started out with just one small truck and providing services in just one small city to serving communities nationwide. The design of the truck had gone through several concepts until the final one was picked and expanded. The design is semi-interactive as there’s a unique QR code placed on the sides that can be constantly changed to direct customers to any digital link. At the end of the second year, they came back as they outgrew their forecast and increased in size yet again. Their image was revamped, and the original business plan was adjusted together with management in order for them to take advantage of their growth and to keep them climbing. A unique website was developed for them with a modern look that rivals the best companies in their industry. User friendly is something that was the top priority. The website has a complex back-end, coded to run promotions and specific campaigns at a set date and time through their respective social media platforms. A custom booking platform, a plethora of information, advanced SEO, and a special call button are just some of the few unique features designed specifically for this website. M2H has been assigned marketing agents that produce and maintain their marketing campaign year around, from traditional flyer distribution, social media management, custom time sensitive promotions, and web/TV commercials. See More

Aladdin Shisha Lounge

Aladdin Shisha Lounge is a local Arabian themed restaurant/lounge located in Halifax, N.S that stands out in its category. Almost the entirety of the interior has been crafted and setup by the owners own two hands, from the ceiling to the tables and chairs. If you want a totally unique experience, you no longer have-to travel across the globe to get it, simply pay a visit to the lounge and you’ll be amazed by the décor, the food and of course the shisha. See More

Portland Daycare Centre

Portland Daycare Centre required the entire 9 yards, from brand identity creation, online presence, a 2 year long guerrilla marketing campaign all the way to a business plan. When formulating design thoughts for such clients, a soft appeal with an identity that creates trust, promotes reliability and pure professionalism is a must, as their clients are some of the most finicky ones ever, and for good cause, they will be trusting them with their precious children. As planned the community responded positively to the identity created for Portland Daycare Centre. Parents were impressed with the image and through a proper photoshoot of the facility, they got a clear picture that the new kid on the block was a serious contender in the industry. See More

Nicole Jaume Photography

Nicole Jaume, a young and upcoming photographer from Chile was in search for an online identity, she is a professional photographer that does more than just take simple pictures, instead she lets her charisma, and passion flow through each shot. Nicole wanted her customers to be impressed with her website as they landed on it. After studying her style, persona and techniques a website was crafted not only it was tailored to her needs, but she got a digital image that was an extension of her character too. Nicole also wanted a business card designed with her new slogan “I shoot people…” She loves the mini-shocked reaction from people as they take a second to figure out her slogan.See More

Buddy 2 Move

Buddy 2 Move is a professional moving company that serves the local communities in Halifax, Nova Scotia, and Vancouver, British Columbia. They are unique and stand out in an industry that some would say is literally cluttered with far too many typical entities. The collaboration with B2M was just effortless as they knew exactly what they wanted their image to be, all was left was their positioning within their respective markets. However, B2M isn’t your typical moving company, with everything they do, they do it in an artistic way, from their hand painted trucks, to their advertisements, and even the way they interact with their customers. See More

Tiny Angels Daycare Centre

Tiny Angels Daycare Centre is a daycare that is located in the Bedford, Nova Scotia community. Regardless of their small size, they understand how important it is to stand out of the crowd. See More

Heather Guerin

Heather Guerin is an Animal Body Worker that specializes in equine therapy. She wanted logo and a couple of business cards designed with her occupation in mind. It was fun getting to know more about her profession and how those elements could be integrated into the design without overpowering it.See More

Relatos Extraordinarios

You afraid of the dark? Do you get frightened easily? Then you shouldn’t plan to attend the Relatos Extraordinarios event held in Mexico at Lunario.See More

Ephraim Divine Media

Ephraim is one great photographer located in Halifax, Nova Scotia, with a proven track record, and high ambitions he is going places. Ephraim Divine Media wanted an image like no other, his website was designed specifically to maximize the use of each inch of the screen, the colors and layout have all been set to enhance his photography. His logo was designed using inspiration from his work, his story, and his vision for the future, practically it’s him on a plate. The result was more complex than expected, it has got the traditional British characteristics within it, as it turned more into an Emblem instead of just a simple logo. Here is a logo opener that would typically be used before a slide show or a video of Ephraims work. See More

Halifast

Halifast Bike Courier A local, Eco-friendly courier business established in Halifax, Nova Scotia by a young entrepreneur, who runs the delivery company using bicycles. See More

The Dental Card

The Dental Card is based out of Dubai, U.A.E. they wanted a clean, and simple identity.

CEIC

Cutting Edge Image Consulting was in search for an image that will truly allow them to shine brighter than others, as they themselves specialize in creating a unique image for their clients.See More

Soul Productions

Soul Productions is a record producing company based in Lebanon. Their specific requirement was to have a logo that was descriptive of the services they offer, what’s better than a treble? Simple, descriptive, yet very elegant to portray the high standards they incorporate with each of their tracks.See More

Sun Coast Moving

Sun Coast Moving, here is a moving company that was considered the underdog within the industry, but within its first few weeks of operation it shattered all odds of capturing market share. A crisp logo, new business cards, flyers, truck designs and all the way to their responsive website.See More

Work History

Digital Marketing Specialist

Toronto GlobalMay 2023 - Feb 2024 • 10 mosKey Achievements: • Spearheaded the creation of their new website, transferring over 400 pages of content and revitalizing the online presence and brand image to enhance credibility with local, international, and governmental stakeholders. • Streamlined service providers and conducted a comprehensive review of the tech stack, resulting in cost savings of over $200k for Toronto Global within the first five months of tenure. • Contribute to the development and implementation of a digital communications strategy utilizing various channels and tactics, ensuring the production of relevant, accurate, and current content for both the website and social media platforms. • Establish a consistent voice, narrative, and tone for the organization's online brand in accordance with social media best practices, effectively targeting diverse audiences. • Collaborate with the Senior Marketing & Communications Specialist and cross-functional teams to identify opportunities for positioning the CEO as a thought leader, creating engaging content for dissemination across his social media channels. • Work closely with search consultants to continuously optimize SEO/SEM strategies, providing regular analytics reports to the Director and Executive Management Team. • Drive the planning and execution of targeted digital marketing campaigns aimed at boosting awareness and increasing online traffic. Other accomplished tasks: • Design and implement A/B testing initiatives to enhance campaign performance through strategic adjustments to bids, audience segments, creative content, and landing pages. • Facilitate training sessions for Toronto Global team members on leveraging digital and social media platforms to enhance their personal brands and generate organic leads. • Monitor campaign performance and provide management with comprehensive reports and recommendations for ongoing and future enhancements across search, social, content, and website analytics.

Head of product development

Connily MarketingSep 2021 - Apr 2023 • 1 yr 8 mosKey Achievements: • Full ownership of the development of multiple internal and external systems, plan and coordinate all facets of projects, including project scope, workflow prioritization, budget administration, resource allocation, and testing activities. • Coordinate with key stakeholders and CEO in several divisions, including marketing, operations, developers, and design teams. • Led efforts in creating product road maps, successfully executed design, and product development for B2B / B2C web-based and SaaS applications, executing business objectives, delivering the initial launch into mass market within 8 months. • Actively coordinating domestic and international cross-functional teams ensuring on-time project completion. • Collaborate closely with the CEO to determine internal and SaaS system objectives and deliverables, and ensure all aspects of each system is successfully achieving internal and client expectations. • Conduct market research and competition analysis, to support the evolution of design, development and implementation of product enrichments for greater customer usability, alongside discovering market gaps. Other accomplished tasks: • Extrapolated user feedback, and prioritized pain points to successfully address in product development. • Create written descriptions of the user experience, data model, and business logic changes required to implement enhancements, build proof of concepts, and wireframes.

Digital Marketing Director and Accounts Director / Business Development Manager

Mansupra CommunicationsJun 2011 - Sep 2021 • 10 yrs 4 mosKey Achievements: • Multitasking corporate marketing operations, overseeing a $800k budget to manage 15+ projects. • Provide operational leadership, direct capital creation efforts, identifying multi-channel business opportunities, leading strategic new business expansion through growth plans, and ensuring progress is according to vision board. • Interview, train, mentoring, appoint, and assign responsibilities to employees, managers, and company directors. • Coordinated content creation, partnerships with investors, influencers, marketers, designers, from several countries keeping up with global market trends. Ensuring quality standards are met, especially on complex projects with tight deadlines. • Improved ROI on social media channels through creative problem solving to increase acquisition rates and lead generation. • Lead 10-person department that’s in charge for all consumer acquisition and retention marketing, branding, copywriting, corporate communications, B2C/B2B marketing, social media marketing, sales support, consulting, and product development. • Held full responsibility for account management of seven flagship launches from inception to completion with clients. • Contributed to 27% growth year over year through research analysis and upselling additional programs, products and services. Other accomplished tasks: • Lead presentations at weekly stakeholder meetings, providing feedback, forecasting, reporting on OKRs, conversions / activations, E-commerce metrics, budgeting efficiency, consumer business insights, review target audience, KPI metrics and opportunities to improve. With tactics to tailor products, develop investments strategies and networking opportunities.

Chief Marketing Director and Business Development Director

Pink Bear Moving Systems Inc. Jan 2018 - Nov 2020 • 2 yrs 11 mosKey Achievements: • Led company market launch, identified opportunities, researched new business offering possibilities, collaborated with design team, creating campaigns generating $750k in annual sales through corporate and regulatory government contracts alone. • Reported directly to CEO with accountability for all corporate marketing strategy, P&L management, sales strategies, B2C marketing, partnership development, and customer service/retention. Proactively managing and training a staff of 25-35. • Developed new partner relationships nationwide, providing strategic alliances and business opportunities by managing the proposal development process which included coordinating account evaluations and forecasts with service teams. • Executed 10 tradeshows/conferences and a 6-city roadshow, generating more than 1500 quality leads within 6 months. • Outsourced printing expenses for wrapping 7 trucks saving $48k and vetted local contractor to wrap the trucks. • Expanded client base by 78% in two years by delivering goal-surpassing results and account audits ensuring client satisfaction. Other accomplished tasks: • Oversaw branding strategy, quantitative research, and testing analysis including display advertising. Coordinated organization-wide behavioural segmentation. Led media content mix local media optimization to reorganize $360k advertising budget. • Researched, reviewed and arranged meetings with new prospect companies and maintained a detailed weekly call logs. • Setup organizational structure, business and marketing strategy to engage markets, increase bookings, sales, and profit objectives after identifying business and operating plan deficiencies and analysing market share to reverse impact. • Handled negotiation with favourable terms and pricing deals with local and international vendors saving over $120k annually.

Business Consultant / Digital Marketing Director

Portland Daycare Centre Inc. May 2011 - Dec 2015 • 4 yrs 8 mosKey Achievements: • Obtained $500k in funding by writing and presenting business plan and marketing campaigns to the bank and angel investors. • Negotiated agreements and managed new construction project along with mortgage bank loans, secured contracts with liability and health insurance companies, daycares office equipment vendors, and maintenance services. • Increased client base from 0 to 114 kids (max. capacity) generating $1million+ in annual revenue by the end of year 2. • Conducted continuous research with constant optimization of SEO campaigns year-round, increasing web traffic, customer acquisition and click-through rate by 150%, 60% and 130%, respectively, within 6 months. Other accomplished tasks: • Designed, produced all PR material, digital media and offline marketing campaigns with website for the launch of the daycare. • Developed and managed social media campaigns via Facebook, Twitter and Instagram, increasing brand awareness. • Created a new rewards program to identify and celebrate staff performance, also an accolade tracking system that awarded creativity, to motivate, influence and encourage coordination, teamwork and internal mobility. • Constant editing offline marketing campaigns focusing on a 20km radius, after analysing most recent government census data. • Substantially improved staff productivity and recruitment reducing staffing and operational costs by 28% by introducing best practices, leading to significantly increasing staff retention rates and a higher ranking as a local employer.

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