Maximilian Gross

Available for hire fromNegotiable

Contracts

Experienced Digital Marketing Manager | MBA

With a Master of Business Administration from Park University and a Bachelor's degree in Business Administration from the University of Jamestown, this professional has a strong educational background. They have gained valuable experience as a Digital Marketing Manager at tef-dokumentation GmbH, where they achieved significant results in market analysis, lead conversion, and campaign management. Additionally, they have served as an MBA intern in market research and competitor analysis at Daimler Truck AG, demonstrating their expertise in analyzing market trends and competitor strategies. Their role as a Digital Marketing Manager at PM Exam Coach allowed them to showcase their skills in revenue generation, marketing strategy modernization, and cross-functional collaboration. With a focus on finance and marketing, this individual has developed a well-rounded skill set that encompasses data analysis, lead management, and strategic planning.

Work History

Digital Marketing Manager

tef-dokumentation GmbHSome Results and services performed from different projects include: - Analyzed and interpreting data to communicate market trends and industry predictions - Optimized & automated the lead conversion and management process for over 30 converting campaigns for B2B audience - SEO optimization & SEM campaigns which lead to 175% increase in Website traffic and 18% amplified conversion rate - CRM tool set up & management for over 200 hot leads that lead to 25 new clients - LinkedIn campaign management with over 190% increase in impressions, 125% boost in engagement, and over 100 HOT B2B leads generated within 6 months of the project (12 signed as clients) - Formulated and implemented a strategic plan for company identity (CI) revamp, crafting tailored sales-pitch variations to resonate with key demographics; elevated brand engagement metrics by 60% and accelerated sales cycle by 30%

MBA intern market research and competitor analysis

Daimler Truck AGApr 2023 - Aug 2023 • 5 mosAs a Market and Competitor Analyst, your primary responsibility is to conduct research and analyze market trends and competitors in a specific industry or product category. Your findings will inform the company's business decisions, including product development, pricing strategies, and marketing campaigns. Key Responsibilities: - Detailed analysis of the availability and technical specifications of safety and comfort systems of truck competitors in the context of new EU regulations - Comprehensive industry research and individual technical analysis for product strategy and planning - Presented sales team with competitor updates via Product Information Tool and Social Intranet in German and English, directly impacting the European sales strategy for increased market share - Created study analysis on 'CO2 Market Framework Conditions' in Central Europe, followed by presenting the findings at the departmental level - Collaborated with cross-functional teams to provide regular updates and insights, ensuring project success and meeting all deadlines, which led to a 25% increase in project completion ahead of schedule

Digital Marketing Manager

PM Exam CoachApr 2021 - Jul 2021 • 4 mos- Generated $150,000+ revenue through e-mail marketing, advertising, and sales funnels through Kajabi - Conducted A/B testing on lead nurturing workflows in HubSpot, achieving a 20% higher click-through rate and a 10% increase in marketing-qualified leads - Modernized marketing strategy that tripled the leads generation and boosted the monthly impressions by 5x - Led cross-functional collaboration to implement app integrations for enhanced sales funnel performance, advanced performance analysis; drove a 30% improvement in sales process effectiveness and a 20% increase in customer retention rates - Spearheaded the integration of Zapier to automate 80% of sales, marketing, and CRM tasks, enhancing operational efficiency and enabling the team to focus on revenue-generating activities

Education

Park University

Master of Business Administration - MBA, Finance, Marketing2022 - 2024

University of Jamestown

Bachelor's degree, Business Administration and Management, General2019 - 2022

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