Mikhail Orlov

Augmented Reality

Figma

Prototyping

Design Research

Product Design

Product Strategy

User Personas

User Flows

User Research

Design Thinking

Usability Testing

Heuristic Evaluation

UI/UX Design

Available for hire fromNegotiable

Contracts

Innovative Product Designer & UX Researcher | Formerly at Snap Inc.

I’m Mikhail Orlov, a Product Designer & UX Researcher with a background in human-computer interaction and a passion for health tech, e-commerce, and emerging digital experiences. I thrive on designing intuitive, engaging products that simplify complex systems and enhance user interactions. At Snapchat, I created high-impact AR experiences, designing interactive lenses that achieved 15M+ plays while conducting user research and testing to ensure engagement and usability. At Calmarsi, a direct-to-consumer e-commerce startup, I redesigned internal tools for customer support and sales teams, optimized Shopify UX and checkout flows, and improved email marketing campaigns, contributing to $1.4M in annual sales. I’m particularly passionate about health tech, leading UX strategy for CicLAvia's open streets initiative to improve event experiences for 100K+ participants and developing a personalized health management app that integrates real-time health data with user insights. Always curious and driven, I thrive at the intersection of design, research, and strategy, transforming user challenges into intuitive solutions. Let’s connect!

Projects

Split - A Minimalist, NFC-Enabled Split-Bill Tracker

Designed and prototyped "Split," a mobile-first, responsive web app for effortless group expense tracking, built with a scalable design system in Figma to ensure seamless functionality across mobile, tablet, and desktop devices. - Conducted user research with 400+ respondents and iterative usability testing, significantly improving task completion rates and reducing user errors through continuous design refinements. - Streamlined the user journey compared to industry standards from apps like Venmo, focusing on intuitive navigation, real-time tracking, and automated payment reminders to simplify group expense management.See More

CicLAvia Partner Hub UX Toolkit

- Led the strategic vision and execution for enhancing user engagement at CicLAvia events, which attract over 100,000 participants at major events and involve partnerships with more than 200 businesses and city organizations. - Developed a comprehensive guide that aligned with CicLAvia's objectives, meeting the needs of diverse stakeholders and contributing to smoother event operations across Los Angeles. - Directed the integration and testing of digital tools to improve event experiences, showcasing a blend of technical understanding and user-centric design that impacted thousands of participants across multiple events. - Ensured the content and user interactions were optimized for CicLAvia's broad audience, fostering engagement at one of the largest open streets events in the United States.See More

Health: The Whole Story - Personalized Health Management App

Comprehensive App Development: Spearheaded the creation of "Health: The Whole Story," a personalized health management app, using Figma for high-fidelity prototyping. Integrated quantitative medical data with qualitative user experiences to enhance personalized health insights and user engagement. - User Experience Design and Iterative Testing: Utilized Figma for iterative design and user testing, refining user interfaces and interactions based on real feedback. Enhanced user understanding of health metrics through visualizations and educational content tailored to individual needs. - Innovative Feature Integration: Led the development and integration of advanced features such as real-time data syncing with medical devices and direct communication with healthcare providers, employing Figma to test and optimize user interactions for maximum usability and effectiveness.See More

Work History

Snap Lens Academy Scholar - Content UX Designer

Snap Inc.Jun 2024 - Aug 2024 • 3 mos• Designed innovative Snapchat lenses using Blender, Generative AI, Lens Studio, and Adobe Suite, achieving over 15 million plays and estimated to reach 20 million by the end of the quarter. • Conducted research and user testing to create engaging, high-impact AR experiences that align with global brand strategies. • Collaborated with AR and content teams to produce immersive lenses, supporting materials, and creative assets. • Received professional development and mentorship, enhancing technical skills and creative approaches in augmented reality.

Product Designer

Calmarsi (E-Commerce & DTC Jewelry Startup)Mar 2022 - Mar 2024 • 2 yrs 1 mo• Designed and optimized internal tools for customer support and sales teams, improving workflows, refining dashboards, and streamlining processes to enhance operational efficiency and customer satisfaction. • Led Shopify website design and user experience enhancements, conducting UX research and usability audits to modernize navigation, improve accessibility, and create a seamless shopping and checkout experience. • Developed and refined email marketing campaigns, designing responsive templates and engagement strategies that contributed to an annual sales volume of $1.4 million and improved conversion rates. • Collaborated with product managers and engineers to improve e-commerce UX, enhancing customer onboarding, optimizing self-service tools, and ensuring a smooth, high-converting shopping experience.

Education

Santa Monica College

Bachelor of Science - BS, Interaction Design (IxD)2020 - 2024

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