Top Talent like Monika are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Monika Tarikaite

Growth Marketing Manager
Email Marketing Specialist
Product Marketing Manager
Klaipeda, Klaipėda County, LT
Growth Marketing
LinkedIn Ads
Facebook Ads
Email Marketing
HubSpot
MailChimp
Customer Analytics
Go-to-market Strategy
Google Search Ads
Content Strategy
On-site SEO
Available for hire fromNegotiable
Contracts
Hands-on growth marketer for early-stage startups: customer research, paid social and lifecycle
I've managed £300k+ a month in paid media for Guide Dogs, Prostate Cancer UK and PDSA, and run campaigns for The Open and Leon. Now I work directly with early-stage startups and purpose-led founders. I start by finding out exactly why your customers buy, then plan and run the campaigns that bring more of them in: paid social, email and lifecycle, landing pages and conversion. I'm senior enough to own the strategy and hands-on enough to build and run it myself, so you get the plan and the work in one person. A few results from almost a decade across agencies, in-house teams and founders: - 1,000 leads in two days for Sue Ryder's grief cards launch, - £6 per lead on LinkedIn while our agency's Meta ads were costing £300+, and - 0 to 30 beta users for a B2B SaaS at a 9.4% website conversion rate.

Projects

Wakari: 30 beta sign-ups in 60 days for a new B2B SaaS

Wakari, a workplace accessibility platform, was launching with no brand awareness and a small budget. Before any tactics, we got clear on positioning, messaging and who to reach first, so Wakari showed up on the right channels from day one. I ran founder-led LinkedIn and email, rewrote the homepage, set up the analytics and secured 3 guest podcast episodes (830 monthly listeners). Result: 30 qualified beta sign-ups within 60 days and a 9.4% website conversion rate.See More

£6.73 per lead on LinkedIn: 88 leads in 2 weeks for a new private office

Spacemade had just opened a private office on Queen Anne Street in Marylebone, and its agency’s Meta ads were costing over £300 a lead. I set up LinkedIn lead generation in-house, aimed it at law firms, and refined the targeting, message and campaign structure to bring in high-intent prospects. £592 of spend brought in 88 leads in two weeks at £6.73 each, against a LinkedIn benchmark of £50–150. Every lead went to the sales team, and 3 viewings were booked.See More

Sue Ryder: 1,000 leads in 2 days for a grief cards launch

Sue Ryder, the UK palliative care and bereavement charity, was launching #GriefKind sympathy cards and needed awareness and demand fast. At Medialab, I ran the paid campaign on Pinterest and Facebook: set-up, targeting around loss and sympathy, and optimisation, using creative from the charity’s agency. It brought in 1,000 leads in the first two days, so many that the charity paused it, and brought the cost per acquisition down from a projected £25 to £5.17.See More

Work History

S

Fractional Growth Strategist

Self-employedFreelance growth work with a small number of early-stage startups and purpose-led founders at a time. I own the strategy and run the campaigns myself. - Launched Wakari, a B2B SaaS for workplace accessibility, from zero on a small budget with founder-led LinkedIn, email and a podcast guest spot: 30 beta users at a 9.4% website conversion rate. - Running Meta ads, landing page conversion fixes and email sequences for Pasaka, an online Lithuanian school for children of families abroad (ongoing). - Use a customer-research-first method (the KNOW framework: key buyer, need, own words, woven into the campaign) to find out why customers buy before spending on ads.
S

Marketing Executive

SpacemadeFull-time EmployeeJan 2024 - Sep 2025 • 1 yr 9 mosFlexible workspace provider in London. Owned paid media and agency management. - Chose and hired the paid media agency, then managed it and the campaign budgets day to day. - Spotted that LinkedIn lead generation wasn't being used, set it up in-house for a new private office opposite a courthouse, and targeted law firms: £6 per lead while the agency's Meta ads were costing £300+. - Built HubSpot email automation from free-trial onboarding to re-engagement, with open rates up to 35.6%. - Led the website rebrand across 10+ location sites: bounce rate down 22%.
T

Marketing Executive

The LawyerFull-time EmployeeApr 2022 - Mar 2023 • 1 yrUK legal industry publication and events business. - Doubled newsletter click-through (+101%) by testing subject lines, simplifying the layout and segmenting who got what, and when. - Ran end-to-end marketing for legal industry events and webinars, from the promotion plan and paid ads to sponsor and delegate comms: 1,000+ registrations. - Planned, built and ran LinkedIn subscription campaigns end to end, including the creative.
M

Account Executive

Medialab GroupFull-time EmployeeFeb 2021 - Mar 2022 • 1 yr 2 mosPaid media agency for national UK charities. - Managed £300k+ a month in paid media across Meta, Google and Pinterest for Guide Dogs, Prostate Cancer UK, PDSA, Anthony Nolan and Sue Ryder, across multiple campaigns and products per charity. - Ran the Pinterest ads for Sue Ryder's grief cards launch: 1,000 leads in the first two days, enough that the charity paused the campaign.
G

Media, Reporting and Content Executive

GH05TFull-time EmployeeSep 2019 - Sep 2020 • 1 yr 1 moSocial media agency; one of two people in its paid team. - Ran Meta campaigns for The Open and Leon: setup, optimisation and reporting, refining audiences as results came in. - Supported organic content for Flora.
C

Social Media Manager

Cash BustersFreelancerDec 2017 - Aug 2019 • 1 yr 9 mosPawnbroker's shop. - Ran all organic social: planning, creating and posting, where I learned to market a product people feel awkward about.

Education

M

Middlesex University

Bachelor's degree, Advertising, PR and Media2017 - 2019
U

University of Hertfordshire

Bachelor of Arts (BA), Events management and marketing2016 - 2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Hands-on growth marketer for early-stage startups: customer research, paid social and lifecycle
I've managed £300k+ a month in paid media for Guide Dogs, Prostate Cancer UK and PDSA, and run campaigns for The Open and Leon. Now I work directly with early-stage startups and purpose-led founders. I start by finding out exactly why your customers buy, then plan and run the campaigns that bring more of them in: paid social, email and lifecycle, landing pages and conversion. I'm senior enough to own the strategy and hands-on enough to build and run it myself, so you get the plan and the work in one person. A few results from almost a decade across agencies, in-house teams and founders: - 1,000 leads in two days for Sue Ryder's grief cards launch, - £6 per lead on LinkedIn while our agency's Meta ads were costing £300+, and - 0 to 30 beta users for a B2B SaaS at a 9.4% website conversion rate.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Monika are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Monika Tarikaite

Growth Marketing Manager
Email Marketing Specialist
Product Marketing Manager
Klaipeda, Klaipėda County, LT
Growth Marketing
LinkedIn Ads
Facebook Ads
Email Marketing
HubSpot
MailChimp
Customer Analytics
Go-to-market Strategy
Google Search Ads
Content Strategy
On-site SEO
Available for hire fromNegotiable
Contracts

Projects

Wakari: 30 beta sign-ups in 60 days for a new B2B SaaS

Wakari, a workplace accessibility platform, was launching with no brand awareness and a small budget. Before any tactics, we got clear on positioning, messaging and who to reach first, so Wakari showed up on the right channels from day one. I ran founder-led LinkedIn and email, rewrote the homepage, set up the analytics and secured 3 guest podcast episodes (830 monthly listeners). Result: 30 qualified beta sign-ups within 60 days and a 9.4% website conversion rate.

£6.73 per lead on LinkedIn: 88 leads in 2 weeks for a new private office

Spacemade had just opened a private office on Queen Anne Street in Marylebone, and its agency’s Meta ads were costing over £300 a lead. I set up LinkedIn lead generation in-house, aimed it at law firms, and refined the targeting, message and campaign structure to bring in high-intent prospects. £592 of spend brought in 88 leads in two weeks at £6.73 each, against a LinkedIn benchmark of £50–150. Every lead went to the sales team, and 3 viewings were booked.

Sue Ryder: 1,000 leads in 2 days for a grief cards launch

Sue Ryder, the UK palliative care and bereavement charity, was launching #GriefKind sympathy cards and needed awareness and demand fast. At Medialab, I ran the paid campaign on Pinterest and Facebook: set-up, targeting around loss and sympathy, and optimisation, using creative from the charity’s agency. It brought in 1,000 leads in the first two days, so many that the charity paused it, and brought the cost per acquisition down from a projected £25 to £5.17.

Work History

S

Fractional Growth Strategist

Self-employedFreelance growth work with a small number of early-stage startups and purpose-led founders at a time. I own the strategy and run the campaigns myself. - Launched Wakari, a B2B SaaS for workplace accessibility, from zero on a small budget with founder-led LinkedIn, email and a podcast guest spot: 30 beta users at a 9.4% website conversion rate. - Running Meta ads, landing page conversion fixes and email sequences for Pasaka, an online Lithuanian school for children of families abroad (ongoing). - Use a customer-research-first method (the KNOW framework: key buyer, need, own words, woven into the campaign) to find out why customers buy before spending on ads.
S

Marketing Executive

SpacemadeFull-time EmployeeJan 2024 - Sep 2025 • 1 yr 9 mosFlexible workspace provider in London. Owned paid media and agency management. - Chose and hired the paid media agency, then managed it and the campaign budgets day to day. - Spotted that LinkedIn lead generation wasn't being used, set it up in-house for a new private office opposite a courthouse, and targeted law firms: £6 per lead while the agency's Meta ads were costing £300+. - Built HubSpot email automation from free-trial onboarding to re-engagement, with open rates up to 35.6%. - Led the website rebrand across 10+ location sites: bounce rate down 22%.
T

Marketing Executive

The LawyerFull-time EmployeeApr 2022 - Mar 2023 • 1 yrUK legal industry publication and events business. - Doubled newsletter click-through (+101%) by testing subject lines, simplifying the layout and segmenting who got what, and when. - Ran end-to-end marketing for legal industry events and webinars, from the promotion plan and paid ads to sponsor and delegate comms: 1,000+ registrations. - Planned, built and ran LinkedIn subscription campaigns end to end, including the creative.
M

Account Executive

Medialab GroupFull-time EmployeeFeb 2021 - Mar 2022 • 1 yr 2 mosPaid media agency for national UK charities. - Managed £300k+ a month in paid media across Meta, Google and Pinterest for Guide Dogs, Prostate Cancer UK, PDSA, Anthony Nolan and Sue Ryder, across multiple campaigns and products per charity. - Ran the Pinterest ads for Sue Ryder's grief cards launch: 1,000 leads in the first two days, enough that the charity paused the campaign.
G

Media, Reporting and Content Executive

GH05TFull-time EmployeeSep 2019 - Sep 2020 • 1 yr 1 moSocial media agency; one of two people in its paid team. - Ran Meta campaigns for The Open and Leon: setup, optimisation and reporting, refining audiences as results came in. - Supported organic content for Flora.
C

Social Media Manager

Cash BustersFreelancerDec 2017 - Aug 2019 • 1 yr 9 mosPawnbroker's shop. - Ran all organic social: planning, creating and posting, where I learned to market a product people feel awkward about.

Education

M

Middlesex University

Bachelor's degree, Advertising, PR and Media2017 - 2019
U

University of Hertfordshire

Bachelor of Arts (BA), Events management and marketing2016 - 2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.