Paul Banks

UX Designer • Product Designer • UI Designer • Charlotte, NC, US

Mobile Design

Trend Forecasting

Figma

User Interface Design

Journey Mapping

Collaboration

Branding

Visual Design

Wireframing

Design Research

Design Strategy

Analytical Thinking

Human-centered design

Problem Solving

Available for hire fromNegotiable

Contracts

Senior Product Designer specializing in Human-Centered Interactions

My heart is at the intersection of Brand and Product. I have a deep affinity for a wide range of design and art. I pursue design because of its vast potential to help people, and for its integration of beauty and utility. I’m keen on exploring human-centered, interactive, and engaging design. I’m driven by curiosity, mixing analog and digital media to develop novel visual expressions. Long story short, I like creating dope shit!

Projects

Credit Karma Onboarding

As a Product Designer at Credit Karma, collaborating closely with the Director of UX Research on the onboarding flow, I leveraged user research and data insights to tackle a critical design challenge: high drop-off rates during the initial account-linking step. This experience highlights how our partnership turned insights into impactful design decisions. The Problem: Our analytics showed a 35% drop-off when new users were prompted to link their financial accounts or provide sensitive information like a Social Security number during onboarding. This step was essential for delivering Credit Karma’s core value—free credit score access—but users were abandoning the flow, preventing them from reaching the Dashboard. The Director of UX Research and I hypothesized that users felt anxious about security or unclear about the step’s purpose, but we needed data to confirm. Insights Gathered: Working hand-in-hand with the Director, we designed a mixed-method research plan to dig into the issue: Qualitative Research: We conducted moderated usability tests with 12 new users, observing their interactions with the onboarding prototype in Figma. The Director facilitated sessions, asking open-ended questions like, “What’s going through your mind here?” Users expressed distrust, with comments like, “Why do you need my SSN already?” or “I’m not sure if this is safe.” They also found the form’s dense layout intimidating. Quantitative Data: We analyzed funnel metrics and heatmaps via Amplitude, pinpointing the exact screen where drop-offs peaked. Only 60% of users completed the SSN input field, and clicks on the “Next” button were low, suggesting hesitation.See More

Work History

Lead Product Designer

Credit KarmaFull-time Employee

Education

Virginia Commonwealth University

BFA, Interactive Design / New Media1998 - 2002

Virginia Commonwealth University

BFA, Design LeadershipMar 2001 - Mar 2004

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