Top Talent like Paul are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Paul Sandy

Creative & Brand Strategist
B2B Marketing
Go-to-market Strategy
Creative Thinking
Business Names
Creative Marketing
Slogans
Content Creation
Content Strategy
Copywriting
Messaging Strategy
Brand Identity
Brand Management
Branding
Advertising
Brand Strategy
Brand Development
Available for hire fromNegotiable
Contracts
I help tech brands speak human.
I am a builder of bolder tech brands. With over 15 years experience helping technology companies tell their stories, I am eager for the opportunity to help your brand stand apart. Past successes include working with the likes of Dell Technologies, Fastly, TIBCO, and Mashery — 40+ tech rebrands or refreshes under my belt. If you need a partner to help tell your story in an emotive way that actually resonates with customers, we should talk.

Work History

S

Creative Director + Director of Brand Strategy

Speak!Led brand strategy, messaging, and content development for leading technology brands, guiding them to differentiate in competitive markets and drive measurable impact. • Developed 40+ brand messaging frameworks for B2B tech leaders—including Dell, Fastly, LogRhythm, and EIS—ensuring clarity, consistency, and competitive edge. • Created a co-branded demand-gen campaign for Dell & NVIDIA, exceeding MQL targets through ebooks, event activations, and digital assets. • Drove a 73% increase in content engagement for a SaaS Insurtech brand through a full-funnel content strategy, boosting LinkedIn followers by 27% and generating 482K+ social impressions. • Built and directed a high-performing creative and content team, overseeing writers, designers, video producers, and digital marketers to execute large-scale campaigns. • Partnered with CMOs, product leaders, and sales teams to align brand storytelling with pipeline goals, ensuring content drives demand and sales enablement. • Piloted an AI-driven content strategy initiative, accelerating early-stage campaign development by 40% through automated creative concepting and rapid iteration.
S

Copywriter + Creative Director

SageNov 1999 - Dec 2009 • 10 yrs 2 mosHelped lead the brand transformation of Sage from a legacy software provider to a forward-thinking SaaS leader, driving content and creative strategy across all marketing channels. • Revitalized Sage’s brand narrative, positioning it for a successful transition from on-premises software to a cloud-based model. • Oversaw the brand as it achieved a 14% increase in unaided brand awareness between 2007-2009. • Managed and mentored an 11-person creative team, implementing agile content workflows that improved production output by 30% year over year. • Owned corporate storytelling and executive communications, ensuring brand messaging resonated with both enterprise clients and small business audiences. • Designed and executed integrated content and digital marketing campaigns, driving brand awareness and inbound lead generation. • Guided the branding function as Sage acquired three software companies, ensuring a smooth transition, compliance, visual/verbal cohesion, and culture alignment.

Education

U

University of St. Thomas

Bachelor of Arts (B.A.), Journalism - Advertising

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
I help tech brands speak human.
I am a builder of bolder tech brands. With over 15 years experience helping technology companies tell their stories, I am eager for the opportunity to help your brand stand apart. Past successes include working with the likes of Dell Technologies, Fastly, TIBCO, and Mashery — 40+ tech rebrands or refreshes under my belt. If you need a partner to help tell your story in an emotive way that actually resonates with customers, we should talk.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Paul are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Paul Sandy

Creative & Brand Strategist
B2B Marketing
Go-to-market Strategy
Creative Thinking
Business Names
Creative Marketing
Slogans
Content Creation
Content Strategy
Copywriting
Messaging Strategy
Brand Identity
Brand Management
Branding
Advertising
Brand Strategy
Brand Development
Available for hire fromNegotiable
Contracts

Work History

S

Creative Director + Director of Brand Strategy

Speak!Led brand strategy, messaging, and content development for leading technology brands, guiding them to differentiate in competitive markets and drive measurable impact. • Developed 40+ brand messaging frameworks for B2B tech leaders—including Dell, Fastly, LogRhythm, and EIS—ensuring clarity, consistency, and competitive edge. • Created a co-branded demand-gen campaign for Dell & NVIDIA, exceeding MQL targets through ebooks, event activations, and digital assets. • Drove a 73% increase in content engagement for a SaaS Insurtech brand through a full-funnel content strategy, boosting LinkedIn followers by 27% and generating 482K+ social impressions. • Built and directed a high-performing creative and content team, overseeing writers, designers, video producers, and digital marketers to execute large-scale campaigns. • Partnered with CMOs, product leaders, and sales teams to align brand storytelling with pipeline goals, ensuring content drives demand and sales enablement. • Piloted an AI-driven content strategy initiative, accelerating early-stage campaign development by 40% through automated creative concepting and rapid iteration.
S

Copywriter + Creative Director

SageNov 1999 - Dec 2009 • 10 yrs 2 mosHelped lead the brand transformation of Sage from a legacy software provider to a forward-thinking SaaS leader, driving content and creative strategy across all marketing channels. • Revitalized Sage’s brand narrative, positioning it for a successful transition from on-premises software to a cloud-based model. • Oversaw the brand as it achieved a 14% increase in unaided brand awareness between 2007-2009. • Managed and mentored an 11-person creative team, implementing agile content workflows that improved production output by 30% year over year. • Owned corporate storytelling and executive communications, ensuring brand messaging resonated with both enterprise clients and small business audiences. • Designed and executed integrated content and digital marketing campaigns, driving brand awareness and inbound lead generation. • Guided the branding function as Sage acquired three software companies, ensuring a smooth transition, compliance, visual/verbal cohesion, and culture alignment.

Education

U

University of St. Thomas

Bachelor of Arts (B.A.), Journalism - Advertising

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.