Top Talent like Rishabh are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Rishabh Dev

Growth Marketing Manager • Email Marketing Specialist • Product Marketing Manager • Ho Chi Minh City, Ho Chi Minh City, VN
Marketing Strategy
Digital Marketing
Marketing
Growth
Growth Hacking
Growth Marketing
Available for hire fromNegotiable
Contracts
Building VietBrew, A Vietnamese Coffee Brand | Director at Mapplinks, Growth Marketing Consultancy
I help brands achieve scalable growth through full-funnel growth marketing strategies and leadership. As the founder of Mapplinks since 2014, I’ve built a growth consultancy that works with leading 7- and 8-figure brands. I also serve as a Fractional CMO / Fractional Head of Growth, providing strategic growth consulting to select clients. With a decade of experience in growth marketing, I’ve led Mapplinks to support 60+ startups and established businesses, focusing on maximising their growth potential through our proprietary growth framework. Author of “101 Ways to Grow Your Startup” (2019) and “Mastering Growth Marketing” (2023), I share practical insights and proven tactics drawn from real-world growth marketing experience. I speak at global conferences on e-commerce growth, digital marketing, and online business, with over 40 keynotes delivered worldwide. Follow me on LinkedIn for insights on D2C growth, e-commerce strategy, and advanced growth marketing techniques. If you’re an e-commerce brand generating six figures in annual revenue and aiming to scale to 7 or 8 figures and beyond, let’s discuss how we can work together. You can book a discovery call with me at cal.com/rishdev/discovery.

Work History

V

Founder

Vietbrew CoffeeVietbrew brings speciality-grade Vietnamese coffee direct from farms in Vietnam. Experience authentic Vietnamese Coffee, now in India.
M

Partner & Director

Mapplinks - Growth Marketing CompanyMar 2022 - Mar 2025 • 3 yrs 1 mo
M

Managing Director

Mapplinks - Growth Marketing CompanyMar 2014 - Mar 2022 • 8 yrs 1 moPartnered with 60+ startups & brands on full-funnel growth marketing and consulting. • Founded Mapplinks in 2014 • Managed a diverse portfolio of 60+ clients on growth marketing • Led a team of digital marketing and growth professionals • Developed full-funnel marketing strategies tailored to each client's goals • Successfully drove revenue growth for clients adding $65m+ in tracked client revenue • Consulted clients as a Fractional CMO for various industries
M

Growth Advisory - Web & Mobile CRO

MobNov 2024 - Feb 2025 • 4 mos• Growth Advisory for Web & Mobile CRO, optimising conversion rates for both platforms • Growth Marketing Experimentation strategies to improve conversion rates • Collaborate with cross-functional teams to analyze data and identify opportunities for growth • Leading conversion rate optimization for Mob’s web and mobile platforms, implementing strategies to drive higher user engagement and premium conversions. • Developing and executing growth-focused experimentation frameworks to test and optimize user journeys, reduce friction, and improve overall conversion rates. • Collaborating with product, design, and development teams to integrate data-driven CRO practices and implement impactful changes swiftly and effectively.
M

Growth Advisory - Retention Marketing / CRM Strategy

MobJul 2024 - Feb 2025 • 8 mosGrowth advisor and consultant for Mob • Develop a culture of growth experimentation • Led lifecycle marketing strategies and retention marketing (CRM) • Create and execute a CRM strategy to boost customer activation, conversion, and retention • Develop segmentation strategy to target customer segments with personalised communication • Implement lifecycle email flows to guide customers through each stage of their journey • Design A/B tests in Klaviyo to improve campaign performance metrics • Run retention-focused growth experiments to increase engagement and customer lifetime value • Provide data-driven insights and reporting to guide Mob’s retention and CRM decisions • Foster a culture of experimentation within Mob’s marketing and CRM teams
D

Fractional CMO - Full Funnel Growth Marketing

Decode AgeJun 2024 - Nov 2024 • 6 mosDriving growth and scale as Fractional CMO of Decode Age • Develop a growth strategy that align with the company's north star • Lead full funnel growth, including performance, CRO, retention • Building a data-driven culture and marketing processes across the channels • Collaborate with cross-functional growth, marketing and tech teams • Manage marketing budgets to maximize ROI with P&L management • Manage both agencies and internal teams working across channels Decode Age is pioneering longevity research in India. Our mission is to increase human healthspan by slowing down the aging process using state-of-the-art scientific advancements.
E

CEO and Co-Founder

EdupopsJun 2022 - Jul 2023 • 1 yr 2 mosFounded Edupops, a video-based micro-learning platform • Co-founder and CEO of Edupops • Led the strategic vision and overall management of the startup • Oversaw product development, content development, and growth • Managed a team of professionals, fostering a collaborative work culture • Developed and executed business strategies to drive user acquisition and engagement • Raised pre-seed from Antler VC through the Accelerator program • Built partnerships for the startup, including investors and mentors • Ranked Product of the Day on ProductHunt • 10,000+ learners within a month
A

Growth Hacking Trainer

AirtribeDec 2022 - May 2023 • 6 mosTaught Airtribe's first Growth Hacking Cohort for Entrepreneurs and Marketers • Ran and managed the first growth hacking cohort (Cohort Alpha) with Airtribe • Developed and delivered a comprehensive growth hacking curriculum • Provided mentorship and coaching to cohort participants • Collaborated with the Airtribe team for successful cohort execution • Tracked performance and progress of participants • Successfully trained 20+ learners on growth hacking
A

Fractional CMO & Head of Ecommerce

America & Beyond LLCNov 2019 - Dec 2022 • 3 yrs 2 mosBuilt the D2C ecommerce business for A&B from scratch and scaled it to 8 figures in under 3 years • Launched the D2C business from scratch in 2019 • Responsible for scaling and growth, and KPIs to drive ROAS, ROM, and ROI • Developed full-funnel growth strategy including performance, CRO, retention • Management and execution across various marketing channels • Advice and consultation on marketing, website optimization, CRO, and growth • Prioritizing customer acquisition and retention for increased turnover • Developing and implementing marketing and business plans, campaigns, and evaluations • Lead a team of 10+ marketers • Hit 8 figures USD by the third year in business • Brainstorming creative growth strategies for all marketing channels • Initiating and developing omnichannel strategies
A

Entrepreneur in Residence

AntlerJun 2022 - Nov 2022 • 6 mosFounded Edupops, a short-video based learning app • Entrepreneur at Antler Accelerator in VN2 (in-person) cohort, Ho Chi Minh City, Vietnam • Immersed in a dynamic startup environment with mentors and industry experts • Validated and refined business ideas with startup leaders and mentors • Developed skills in business growth, networking, and collaboration • Raised the pre-seed round from Antler at the end of the cohort

Education

S

St.Columba's School, New Delhi

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Building VietBrew, A Vietnamese Coffee Brand | Director at Mapplinks, Growth Marketing Consultancy
I help brands achieve scalable growth through full-funnel growth marketing strategies and leadership. As the founder of Mapplinks since 2014, I’ve built a growth consultancy that works with leading 7- and 8-figure brands. I also serve as a Fractional CMO / Fractional Head of Growth, providing strategic growth consulting to select clients. With a decade of experience in growth marketing, I’ve led Mapplinks to support 60+ startups and established businesses, focusing on maximising their growth potential through our proprietary growth framework. Author of “101 Ways to Grow Your Startup” (2019) and “Mastering Growth Marketing” (2023), I share practical insights and proven tactics drawn from real-world growth marketing experience. I speak at global conferences on e-commerce growth, digital marketing, and online business, with over 40 keynotes delivered worldwide. Follow me on LinkedIn for insights on D2C growth, e-commerce strategy, and advanced growth marketing techniques. If you’re an e-commerce brand generating six figures in annual revenue and aiming to scale to 7 or 8 figures and beyond, let’s discuss how we can work together. You can book a discovery call with me at cal.com/rishdev/discovery.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Rishabh are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Rishabh Dev

Growth Marketing Manager • Email Marketing Specialist • Product Marketing Manager • Ho Chi Minh City, Ho Chi Minh City, VN
Marketing Strategy
Digital Marketing
Marketing
Growth
Growth Hacking
Growth Marketing
Available for hire fromNegotiable
Contracts

Work History

V

Founder

Vietbrew CoffeeVietbrew brings speciality-grade Vietnamese coffee direct from farms in Vietnam. Experience authentic Vietnamese Coffee, now in India.
M

Partner & Director

Mapplinks - Growth Marketing CompanyMar 2022 - Mar 2025 • 3 yrs 1 mo
M

Managing Director

Mapplinks - Growth Marketing CompanyMar 2014 - Mar 2022 • 8 yrs 1 moPartnered with 60+ startups & brands on full-funnel growth marketing and consulting. • Founded Mapplinks in 2014 • Managed a diverse portfolio of 60+ clients on growth marketing • Led a team of digital marketing and growth professionals • Developed full-funnel marketing strategies tailored to each client's goals • Successfully drove revenue growth for clients adding $65m+ in tracked client revenue • Consulted clients as a Fractional CMO for various industries
M

Growth Advisory - Web & Mobile CRO

MobNov 2024 - Feb 2025 • 4 mos• Growth Advisory for Web & Mobile CRO, optimising conversion rates for both platforms • Growth Marketing Experimentation strategies to improve conversion rates • Collaborate with cross-functional teams to analyze data and identify opportunities for growth • Leading conversion rate optimization for Mob’s web and mobile platforms, implementing strategies to drive higher user engagement and premium conversions. • Developing and executing growth-focused experimentation frameworks to test and optimize user journeys, reduce friction, and improve overall conversion rates. • Collaborating with product, design, and development teams to integrate data-driven CRO practices and implement impactful changes swiftly and effectively.
M

Growth Advisory - Retention Marketing / CRM Strategy

MobJul 2024 - Feb 2025 • 8 mosGrowth advisor and consultant for Mob • Develop a culture of growth experimentation • Led lifecycle marketing strategies and retention marketing (CRM) • Create and execute a CRM strategy to boost customer activation, conversion, and retention • Develop segmentation strategy to target customer segments with personalised communication • Implement lifecycle email flows to guide customers through each stage of their journey • Design A/B tests in Klaviyo to improve campaign performance metrics • Run retention-focused growth experiments to increase engagement and customer lifetime value • Provide data-driven insights and reporting to guide Mob’s retention and CRM decisions • Foster a culture of experimentation within Mob’s marketing and CRM teams
D

Fractional CMO - Full Funnel Growth Marketing

Decode AgeJun 2024 - Nov 2024 • 6 mosDriving growth and scale as Fractional CMO of Decode Age • Develop a growth strategy that align with the company's north star • Lead full funnel growth, including performance, CRO, retention • Building a data-driven culture and marketing processes across the channels • Collaborate with cross-functional growth, marketing and tech teams • Manage marketing budgets to maximize ROI with P&L management • Manage both agencies and internal teams working across channels Decode Age is pioneering longevity research in India. Our mission is to increase human healthspan by slowing down the aging process using state-of-the-art scientific advancements.
E

CEO and Co-Founder

EdupopsJun 2022 - Jul 2023 • 1 yr 2 mosFounded Edupops, a video-based micro-learning platform • Co-founder and CEO of Edupops • Led the strategic vision and overall management of the startup • Oversaw product development, content development, and growth • Managed a team of professionals, fostering a collaborative work culture • Developed and executed business strategies to drive user acquisition and engagement • Raised pre-seed from Antler VC through the Accelerator program • Built partnerships for the startup, including investors and mentors • Ranked Product of the Day on ProductHunt • 10,000+ learners within a month
A

Growth Hacking Trainer

AirtribeDec 2022 - May 2023 • 6 mosTaught Airtribe's first Growth Hacking Cohort for Entrepreneurs and Marketers • Ran and managed the first growth hacking cohort (Cohort Alpha) with Airtribe • Developed and delivered a comprehensive growth hacking curriculum • Provided mentorship and coaching to cohort participants • Collaborated with the Airtribe team for successful cohort execution • Tracked performance and progress of participants • Successfully trained 20+ learners on growth hacking
A

Fractional CMO & Head of Ecommerce

America & Beyond LLCNov 2019 - Dec 2022 • 3 yrs 2 mosBuilt the D2C ecommerce business for A&B from scratch and scaled it to 8 figures in under 3 years • Launched the D2C business from scratch in 2019 • Responsible for scaling and growth, and KPIs to drive ROAS, ROM, and ROI • Developed full-funnel growth strategy including performance, CRO, retention • Management and execution across various marketing channels • Advice and consultation on marketing, website optimization, CRO, and growth • Prioritizing customer acquisition and retention for increased turnover • Developing and implementing marketing and business plans, campaigns, and evaluations • Lead a team of 10+ marketers • Hit 8 figures USD by the third year in business • Brainstorming creative growth strategies for all marketing channels • Initiating and developing omnichannel strategies
A

Entrepreneur in Residence

AntlerJun 2022 - Nov 2022 • 6 mosFounded Edupops, a short-video based learning app • Entrepreneur at Antler Accelerator in VN2 (in-person) cohort, Ho Chi Minh City, Vietnam • Immersed in a dynamic startup environment with mentors and industry experts • Validated and refined business ideas with startup leaders and mentors • Developed skills in business growth, networking, and collaboration • Raised the pre-seed round from Antler at the end of the cohort

Education

S

St.Columba's School, New Delhi

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.