Sandra Evans

Social Media Marketing Specialist

Growth Marketing Manager

Content Marketing Manager

Novato, CA, US

Public Relations

Marketing Strategy

Content Development

Video Production

Messaging Strategy

Design

Branding

Marketing

Available for hire fromNegotiable

Contracts

Fractional Marketing Content Marketing Manager • Social Media Marketing Specialist • Growth Marketing Principal Wire Notebook and Wire Notebook Films

Objective: Motivated, experienced, high-integrity individual with strategic planning, leadership, management , sales, branding, digital marketing, social media, content marketing, SEO, graphic design, crowd funding, public relations, and project management experience seeks non-profit organizations and companies where I can apply my abilities. I'm an avid digital enthusiast, always learning and growing in this area of my practice. I can manage a branding and design team or often do most if not all of the work myself, depending upon the complexity. I have also selected and managed teams for branding and design projects. Interested in part time, contract or full time opportunities. We can set up metrics to measure our programs and success. Achievements: • Ability to create strategy, design all elements of a campaign from email to logo to You tube videos and execute the plan across all platforms. • Developed digital, public relations, content, social media and branding strategy for a high end architecture planning and building firm. • Agency of Record for Clare Computer Solutions. Worked with client to increase sales, visibility and managed branding and positioning. • Managed marketing, public relations and other aspects of crowd funding programs for a medical device company and for a wearable device. • Responsible for the highest sales and best attended fair, handling public relations and content development for four years for the San Mateo County Fair. • Created corporate identity, branding and websites for several firms. • Managed the successful public relations and much of the marketing launch for four varieties for Metromint (acquired by Crystal Geyser). • Developed presentations and strategy resulting in $144K sales for a client, $750K in sales for a professional services firm and a $500K film project with U.S. News & World Report and Disney. • Managed PR for The Fillmore Street Jazz Festival, San Mateo County Fair, Union Street Festival, North Beach Festival with extensive broadcast, print, online and social media coverage. Specialties: Additional skills: Professional, diplomatic consensus builder who is results oriented. Experience with software, architecture, consumer packaged goods, entertainment, non-profit arts organizations, publishing and numerous creative and advertising agencies. Please visit web site for samples of recent projects: http://www.wirenotebooksf.com

Projects

Branding, Messaging, PR and Social media and marketing for a film

Created the film company website, branding, design, marketing, strategy, messaging and production of social media assets and film assets. See More

Full-Scale Marketing, Website & Event Campaign – Victorian Alliance of SF

Led end-to-end creative and marketing strategy for the Victorian Alliance of San Francisco, modernizing their digital presence and driving attendance for high-profile community event initiatives. Key Contributions & Deliverables: Digital Revamp: Strategy, layout, and copy design for a complete website overhaul (wirenotebooksf.com). Event Growth & Promotion: Developed integrated multi-channel marketing campaigns—spanning social media, PR outreach, and digital messaging—that successfully boosted event engagement and ticket sales. Brand Continuity: Aligned print assets, digital promo materials, and email communications to create a cohesive brand identity across all touch points. Designed donor brochure. Managed social media strategy and execution.See More

Work History

Creative and Marketing Director

The Victorian Alliance of San FranciscoJan 2023 - May 2024 • 1 yr 5 mosHandled all content, marketing, strategy, website, design and strategy and social media. Oversaw and completed new website, selected and managed high-end photography shoots for organization's archive, successfully managed the marketing, branding, design, advertising, media buy and other aspects of VASF Holiday Home Tour. Currently managing the Noe Valley Historic Home Tour all marketing assets, strategy, and design.

Principal

Wire Notebook SFWire Notebook SF specializes in branding and design, digital marketing, SEO, content marketing, communications, film and video production, websites, social media, and events and public relations.

Marketing and Communications Director

Aurora Theatre CompanyJan 2023 - May 2024 • 1 yr 5 mosManaged all marketing and sales responsibilities which included: social media, ticket sales, promotions, advertising and assisting with community outreach. Managed the yearly marketing budget and advertising spends. Responsible for digital marketing and advertising. Created content for advertising, social media and other materials for the organization. Managed the brand and design of various elements. Coordinated successful promotions for various events and plays. Assisted with developing events. Assisted the Development Department with various marketing needs and strategy. Worked closely with the small team at Aurora Theatre Company to produce results and build an atmosphere of diversity and inclusion in our audience and in our organization. Developed season brochure and brand. Created highly successful community events to engage with specific communities. Handled all communications and public relations for the organization.

In Bound Marketing Manager

FreelanceMay 2020 - Sep 2020 • 5 mosWorked on a project for an architecture and building company in San Rafael. Developed strategies that included direct mail, QR codes, call banks, SEO, digital marketing, landing page creation, email marketing, public relations, Facebook ads, and Instagram posts.

Founder/Creative Director/Project Manager

Sandra Evans & AssociatesJan 2003 - Dec 2018 • 16 yrsFounded and led a virtual marketing, public relations, and advertising agency. Managed PR for Atria Foster City's grand opening, assisted Silicon Valley business Accelerator with promotion of international events, and managed public relations and corporate communications for San Mateo County Fair. Developed successful email and print campaigns, managed product identity and marketing strategy for new products, and obtained national and local press for clients. Managed TV, radio, and viral video campaigns, PR and media buying for various events.

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

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Education

San Diego Mesa College

Biology, Anatomy, Nutrition, Physiology

San Francisco State University

BA, Radio and Television Production, Communications and Broadcast Journalism

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