Top Talent like Shweta are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shweta Ahooja, MBA

Product Marketing Manager
Available for hire fromNegotiable
Contracts
B2B/C SaaS Product Marketing Leader | Advisor | Consumer Analytics and Pricing Expert | Team and Processes Builder | Strategic, Growth Minded Thinker | Mentor
Dynamic, strategic minded Product Marketing leader well versed in sales and product led growth strategies. Proven track record of success with leading multiple record-breaking product launches across industry types, resulting in sales growth. A results-driven leader, effective at building the function ground up, implementing processes and frameworks along with building relationships across all levels of organization internally and externally with ability to influence without authority. Specialties include go-to-market strategy, sales enablement, new product launches, developing high performing teams, leading cross functional teams, product positioning, and competitive/market intelligence.

Work History

C

Product Marketing

Cox Automotive Inc.Apr 2023 - Sep 2024 • 1 yr 6 mos
S

Product Marketing Lead (SaaS)

SnagajobAug 2022 - Dec 2022 • 5 mosProduct Marketing leader responsible for driving marketplace (Worker & Employer) engagement, retention and LTV. Assembled, led and collaborated with cross functional teams in order to support the full customer journey (acquisition to retention), identify product opportunities, drive and represent consumer insight, execute product launches and adoption via go to market and sales enablement efforts.
D

Product Marketing Lead (SaaS)

Design PickleNov 2020 - Jun 2022 • 1 yr 8 mosResponsible for go to market strategy for all product launches, positioning and messaging, and sales enablement. Leader of cross functional collaboration and education, pricing and packaging and ongoing product engagement, expansion, and adoption leading to retention and increased lifetime value of customers.
E

Product Marketing Lead(E-comm)

Edible ArrangementsApr 2019 - Mar 2020 • 1 yrStrategic, disciplined, & process-driven leader responsible for setting and executing product innovation strategy for the retail and e-commerce channels of business, spanning the full product lifecycle. Led consumer research and pricing strategy for Brand resulting in positive sales growth. A high performing team member responsible for working directly with C-suite executives on business objectives using a consumer lens. Supply Chain and Finance liaison responsible for accurate forecasts and distribution plans considering operational efficiency and Franchisee satisfaction at the forefront.
F

Director, Product Marketing & Growth Initiatives

FOCUS Brands - CinnabonDec 2012 - Mar 2019 • 6 yrs 4 mosLed product marketing function targeted towards business owners, consumers and brand partners with a focus on go-to-market strategy, product positioning, messaging, pricing, packaging and evangelism across all internal and external stakeholders. Responsible for innovation & menu optimization from test to launch, pricing & sales analytics along with consumer research strategy in order to drive insight-based decision-making with goal of ‘selling’ to Franchisees and brand partners, resulting in consumer purchases, driving financial business objectives. Driver of new product and concept development including exploration in non-traditional venues & full consumer experience.
F

Marketing Intern

Focus Brands - CinnabonMar 2012 - May 2012 • 3 mosCollaborated with social media agency for Facebook fan strategy and worked with Public Relations Manager on key PR initiatives and marketing messaging for internal publication.
C

Consumer Marketing Intern

Cartoon NetworkSep 2011 - Dec 2011 • 4 mosCreated and executed Facebook social media strategy to increase targeted fan base along with overall brand awareness for series.
S

Marketing Intern

SiemensApr 2011 - Aug 2011 • 5 mosMigrated web content to new Content Management System along with developed marketing messaging for digital and print advertising.
N

Sr. Communications/Benefits Specialist

Northside HospitalJul 2006 - Apr 2011 • 4 yrs 10 mosProject Manager responsible for benefit department's communications' calendar development and execution, development of internal marketing material, and vendor management.

Education

G

Georgia State University - J. Mack Robinson College of Business

MBA, Marketing2010 - 2011
N

Northwestern University

BA, Spanish1999 - 2001

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
B2B/C SaaS Product Marketing Leader | Advisor | Consumer Analytics and Pricing Expert | Team and Processes Builder | Strategic, Growth Minded Thinker | Mentor
Dynamic, strategic minded Product Marketing leader well versed in sales and product led growth strategies. Proven track record of success with leading multiple record-breaking product launches across industry types, resulting in sales growth. A results-driven leader, effective at building the function ground up, implementing processes and frameworks along with building relationships across all levels of organization internally and externally with ability to influence without authority. Specialties include go-to-market strategy, sales enablement, new product launches, developing high performing teams, leading cross functional teams, product positioning, and competitive/market intelligence.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Shweta are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shweta Ahooja, MBA

Product Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

C

Product Marketing

Cox Automotive Inc.Apr 2023 - Sep 2024 • 1 yr 6 mos
S

Product Marketing Lead (SaaS)

SnagajobAug 2022 - Dec 2022 • 5 mosProduct Marketing leader responsible for driving marketplace (Worker & Employer) engagement, retention and LTV. Assembled, led and collaborated with cross functional teams in order to support the full customer journey (acquisition to retention), identify product opportunities, drive and represent consumer insight, execute product launches and adoption via go to market and sales enablement efforts.
D

Product Marketing Lead (SaaS)

Design PickleNov 2020 - Jun 2022 • 1 yr 8 mosResponsible for go to market strategy for all product launches, positioning and messaging, and sales enablement. Leader of cross functional collaboration and education, pricing and packaging and ongoing product engagement, expansion, and adoption leading to retention and increased lifetime value of customers.
E

Product Marketing Lead(E-comm)

Edible ArrangementsApr 2019 - Mar 2020 • 1 yrStrategic, disciplined, & process-driven leader responsible for setting and executing product innovation strategy for the retail and e-commerce channels of business, spanning the full product lifecycle. Led consumer research and pricing strategy for Brand resulting in positive sales growth. A high performing team member responsible for working directly with C-suite executives on business objectives using a consumer lens. Supply Chain and Finance liaison responsible for accurate forecasts and distribution plans considering operational efficiency and Franchisee satisfaction at the forefront.
F

Director, Product Marketing & Growth Initiatives

FOCUS Brands - CinnabonDec 2012 - Mar 2019 • 6 yrs 4 mosLed product marketing function targeted towards business owners, consumers and brand partners with a focus on go-to-market strategy, product positioning, messaging, pricing, packaging and evangelism across all internal and external stakeholders. Responsible for innovation & menu optimization from test to launch, pricing & sales analytics along with consumer research strategy in order to drive insight-based decision-making with goal of ‘selling’ to Franchisees and brand partners, resulting in consumer purchases, driving financial business objectives. Driver of new product and concept development including exploration in non-traditional venues & full consumer experience.
F

Marketing Intern

Focus Brands - CinnabonMar 2012 - May 2012 • 3 mosCollaborated with social media agency for Facebook fan strategy and worked with Public Relations Manager on key PR initiatives and marketing messaging for internal publication.
C

Consumer Marketing Intern

Cartoon NetworkSep 2011 - Dec 2011 • 4 mosCreated and executed Facebook social media strategy to increase targeted fan base along with overall brand awareness for series.
S

Marketing Intern

SiemensApr 2011 - Aug 2011 • 5 mosMigrated web content to new Content Management System along with developed marketing messaging for digital and print advertising.
N

Sr. Communications/Benefits Specialist

Northside HospitalJul 2006 - Apr 2011 • 4 yrs 10 mosProject Manager responsible for benefit department's communications' calendar development and execution, development of internal marketing material, and vendor management.

Education

G

Georgia State University - J. Mack Robinson College of Business

MBA, Marketing2010 - 2011
N

Northwestern University

BA, Spanish1999 - 2001

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.