Stepfanie Villaseca

Growth Marketing Manager • Project Manager • Content Marketing Manager • Austin, TX, US

Community Management

Influencer Marketing

Content Management

Digital Marketing

Available for hire fromNegotiable

Contracts

Digital & Social Media Strategist | Business Growth Driver | Experienced Digital Director

With a background in digital and social media consulting, and experience as a Digital Director for be WELL by KELLY, I have a proven track record of leveraging digital platforms to drive business growth. My expertise was honed through roles such as Social and Digital Media Manager for businesses and non-profits like, Make-A-Wish, Mission Tortillas, Smalls Sliders and more. I am adept at developing and executing digital strategies, and have a keen understanding of the latest trends in the digital landscape. My passion for creating impactful online experiences has been a driving force throughout my career.

Projects

Be Well by Kelly LeVeque

Results of working with Kelly LeVeque's personal and business brand Be Well by Kelly LeVeque.

Mission Foods & Guerrero Tortillas

A compilation of Mission Foods & Guerrero Tortilla's social media & influencer campaigns success.

Make-A-Wish

Non-profit, Make-A-Wish social media and digital holiday campaigns support.

Pattern Brands Paid Creative

Pattern Brands Paid Creative 2024

Notable Accounts

Amanda Meixner, Komal Minhas, and Side Hustle Pro digital and community support.

Smalls Sliders

Smalls Sliders organic and paid Social Media support.

Work History

Senior Marketing Manager

Dunn Brothers Coffee- Implemented targeted in-store and social media marketing campaigns across all 49 locations. - Managed the successful launch of the Fall Limited Time Offer across all stores, leading to a 25% boost in foot traffic and a 13% increase in revenue during the promotional period. - Managed partnerships with third-party delivery services such as Doordash, Grubhub, and Ubereats. - Managed and developed reward programs and app incentives to encourage repeat business and increase the average transaction value.

Digital & Social Media Consultant

Stepfanie Villaseca• Crafted social media and digital strategies for a diverse range of clients, encompassing esteemed brands such as Celebrity Nutritionist Kelly LeVeque, Make-A-Wish, Amanda Meixner, Komal Minhas, Mission Tortillas, Smalls Sliders, AT&T, and two tech financial start-ups. • Executed targeted marketing campaigns across various sectors including B2B, B2C, CBG, and QSR, in alignment with brand objectives. • Managed both organic and paid marketing initiatives, overseeing campaigns with budgets ranging from $270K to $475K. • Achieved a notable 35% average audience growth within the initial year of client engagement through the utilization of SEO, content marketing, and collaborative influencer management strategies.

Senior Social Media Manager

Augustine AgencyContract EmployeeApr 2022 - Jan 2023 • 10 mos• Orchestrated organic growth across client accounts and expertly managed substantial paid ad budgets of up to $500K, optimizing paid social campaigns. • Managed influential brands like Mission Tortillas, Guerrero Tortillas, and Mission Racing. Led the charge in driving engagement, brand awareness, and audience targeting, using thorough research, tailored content creation, and compelling copywriting. • Spearheaded a high-impact Instagram Stories initiative for Guerrero Tortillas, driving a 45% surge in followers, a 70% spike in engagement rates, and a significant uptick in brand recognition.

Digital Director

be WELL by KELLYMar 2020 - Dec 2021 • 1 yr 10 mos• Achieved a 200% surge in Facebook audience growth, while concurrently realizing a 300% increase on Instagram and YouTube, leveraging social media growth strategies. • Cultivated a high-converting email list, with over 100K subscribers, and nurtured an engaged Instagram following exceeding 400K, enhancing audience segmentation and lead nurturing. • Directed the marketing of 4 online courses, culminating in a remarkable sales revenue of over $5MM. • Pioneered the launch of an in-house affiliate program, managing an elite network of 50 top-earning influencers, showcasing affiliate marketing and partnership management skills.

Account Coordinator

Commerce HouseJan 2012 - Dec 2012 • 1 yr• Contributed to the success of accounts: Samsung North America, Texas Health Resources, and Cooper Aerobics, employing account management and client relationship expertise.

Sales and Marketing Intern

Live NationJan 2010 - Dec 2010 • 1 yr

Education

Dallas Baptist University

Bachelor's Degree, Communications

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