Stephanie Fernandez

Graphic Designer • Miami, FL, US

Graphic Design

Advertising

Adobe After Effects

Adobe Creative Suite

Adobe Illustrator

Adobe Creative Cloud

Leadership

Design

Storytelling

Ideation

Creative Direction

Creative Marketing

Creative Thinking

Art Direction

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Art Director | Graphic Designer

With a Bachelor of Arts in Mass Communication-Advertising from the University of South Florida and a focus on Art Direction from Miami Ad School, this professional has honed their skills in graphic design and brand communication. Their experience includes serving as an Art Director at RSP Nutrition, where they developed concepts and graphics for product illustrations and labels. They also worked as a Freelance Graphic Designer, providing a range of design services to various brands. Their role as an Art Director at Republica Havas involved working with well-known brands such as Sedano's, Ocean Bank, and AARP. Additionally, they have experience as a Content Creator, managing social media platforms for hotels and restaurants. With a strong background in art direction and a talent for creating visually appealing designs, this individual has made significant contributions to the branding and visual communication of various organizations.

Projects

Go - Getter

Big results require big energy. That’s why we created GO-GETTER by AminoLean. A refreshing, sweet strawberry colada-flavored energy drink to fuel your greatest ambitions and elevate your most significant moments. Stay unstoppable. Be a GO-GETTERSee More

Epic nights, easy mornings

We partnered with our friends at Loverboy to create a tasty Peach Bellini mocktail to give you the ultimate bubbly buzz. We wanted to capture all the great times from day to night, and cheers to the memories filled with good energy and even greater people.See More

Target Launch

Get ready to power up your workouts because our pre-workout and energy drinks are now hitting the shelves at Target! Whether you're hitting the gym or just need a boost to conquer the day, our drinks have got you covered. Swing by Target and join the party!See More

Secure the Bag

The one thing people dislike and sometimes worry about when having their food delivered is if someone has touched it. We want to show them that when their food is with Grubhub, it’s safe. See More

Work History

Lead Art Director

AminoLeanFull-time EmployeeJul 2023 - Present • 1 yr 4 mosProvide creative direction and leadership to the team, ensuring a cohesive and visually appealing outcome. Develop and communicate a clear creative vision for projects. Collaborate with other stakeholders, such as copywriters and marketing managers, to conceptualize and develop ideas. Review and approve all visual materials, ensuring they align with the brand identity and project goals. Direct and lead photoshoots to capture visual content that aligns with the creative vision and project goals. Collaborate with photographers, models, stylists, and other team members to ensure a smooth and successful photoshoot. Oversee post-production processes to maintain consistency and quality in the final visual materials.

Freelance Graphic Designer

N/AFreelancerFeb 2019 - Present • 5 yrs 9 mosService brands with various graphic designs from logos to social post. Produce detailed visuals and illustrations while creating designs specific to client requests and desires. Communicate with clients to ensure visual concepts are within standard.

Art Director

Republica HavasDec 2021 - Jun 2023 • 1 yr 7 mosBrands: Sedano's, Ocean Bank and AARP Provide creative vision and concept design for clients. Direct the creation of visual assets with external resources such as photographers and designers. Develop concepts for promotional materials. Design logos & brand identity guides.

Art Director

RSP NutritionJul 2020 - Nov 2021 • 1 yr 5 mosConcept and create campaigns for the brand. Design digital images or other types of marketing materials. Contribute to layout, typography, and photography decisions. Communicate with the team to ensure visual concepts are within standard.

Content Creator

Think Hospitality/Youshine365Feb 2020 - Apr 2020 • 3 mosManage multiple hotel and restaurants social media platforms. Oversee day-to-day management of campaigns and ensure brand consistency. Work with hotels and restaurants to create and implement social media strategies monthly.

Education

Miami Ad School

Art Direction2018 - 2020

University of South Florida

Bachelor of Arts - BA, Mass Communication-Advertising2014 - 2018

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