Steven Anderson

Growth Marketing Manager • Content Marketing Manager • Social Media Marketing Specialist • Milwaukee, WI, US

Web Design

Design Thinking

Software Development

Web Development

Web Analytics

Advertising

Data Analysis

Project Management

Leadership

Growth Marketing

Websites

Shopify

E-Commerce

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Director of Ecommerce & Marketing

I am an architect of growth and innovation with strategic acumen and technical knowledge sharpened by 10+ years of experience. I build brands by analyzing data to identify leverage points and bottlenecks then focus on these areas to create growth. I have vast digital marketing experience in areas such as data analysis, go-to-market strategy, performance marketing, creative direction, copywriting, ad creation, retention, CRM, customer acquisition, customer experience, ecommerce, web development, conversion rate optimization, SEO, and more.

Projects

Ecommerce Pilot Project for Centrum

The inception of centrumsupergreens.com was driven by a shared vision between Hologram Sciences and Haleon to enhance nutrition for individuals seeking a more balanced and health-oriented lifestyle. Our goal was to deliver a pilot project and product that was not only backed by scientific research but also accessible and easy to integrate into everyday routines. My role encompassed overseeing the ecommerce project from ideation to execution, ensuring that every phase of the launch was aligned with our strategic objectives. This involved meticulous planning, coordination with cross-functional teams, and leveraging digital marketing strategies to reach our target audience effectively. The challenge was to communicate the unique value proposition of Centrum SuperGreens in a crowded market, making it imperative to adopt innovative approaches in web design, user experience, and online marketing. A critical aspect of launching centrumsupergreens.com, in partnership with Haleon, was navigating the rigorous legal approval process for all content. Given Haleon's standing as a world-leading consumer health company, it was imperative that every piece of content, from product descriptions to health claims, adhered to the highest standards of accuracy and regulatory compliance. This process required a meticulous review to ensure that all information was not only scientifically accurate but also met all legal requirements across different jurisdictions. The collaboration between our teams and Haleon's legal department was instrumental in achieving this, demonstrating the importance of diligence and precision in delivering health-related information to consumers. Navigating this complex process was challenging but ultimately rewarding, as it underscored our commitment to providing reliable and trustworthy content to our audience.See More

The Search for Product Market Fit

In my role at Hologram Sciences, I spearheaded the launch of MyPhenology, a trailblazing brand dedicated to transforming women's health. Our mission was clear: to address unmet needs within the women’s health space through innovative solutions. From the outset, MyPhenology was envisioned as more than a product—it was a movement towards empowering women with knowledge and options for their health journeys. Embracing a strategy of rapid iteration and data-driven decision-making, we embarked on an ambitious path to find our market fit. Recognizing the complexities of the women's health sector, we leveraged an agile marketing approach, continuously testing and refining our messaging, channels, and customer engagement tactics. This involved a series of A/B tests across various platforms, including Google, Meta, and Microsoft, allowing us to gauge the effectiveness of different hooks and ad frameworks in real-time. Our iterative process was not without its challenges. We faced the common hurdle of balancing Customer Acquisition Costs (CAC) against the lifetime value of our customers. Despite these obstacles, our commitment to learning and adaptation drove us forward. We analyzed every piece of data with a critical eye, seeking insights that could pivot our strategy towards greater resonance and engagement with our audience. The result of our relentless pursuit of optimization was tangible: MyPhenology broke through the noise, generating over $500k in ecommerce sales. This achievement was a testament not only to the brand's compelling value proposition but also to our team's ability to navigate the intricate dynamics of the women's health market through thoughtful experimentation and resilience. Although MyPhenology faced formidable challenges in a competitive space, our journey underscored the power of a lean marketing philosophy. It reinforced the idea that success in the digital age is as much about the agility to respond to market signals as it is about the initialSee More

Digital Publication for the BIPOC Community

Spearheading the transformation of wellth.wearehue.org within a demanding 30-day timeframe, I leveraged my comprehensive skill set to reimagine this vital digital publication for the BIPOC community. This project underscored the profound impact a singular, highly skilled professional can have on delivering outcomes efficiently, by dramatically reducing communication delays, minimizing decision-making "swirl," and tightening the feedback loop. Independently executing the strategy, design, and development, I crafted a platform that deeply resonates with its audience, ensuring it serves as both a publication and a communal space for shared voices and stories. My holistic approach allowed for swift, decisive action - from the strategic inception to the technical execution, each step was seamlessly integrated, eliminating the common bottlenecks associated with larger, segmented teams. Facing the challenge head-on, I navigated through a complete redesign and rebuild, ensuring every aspect of the site aligned with the community’s unique needs and perspectives. This streamlined process not only expedited delivery but also enhanced the quality and coherence of the final product, setting a new benchmark for community-focused publications. The revitalized wellth.wearehue.org stands as a testament to the efficiency and effectiveness of entrusting a project to a single, adept individual. It highlights the platform’s elevation of BIPOC voices while showcasing the advantages of a simplified, direct approach to project management and execution. Through this endeavor, I not only met ambitious deadlines but also demonstrated a commitment to delivering impactful, cohesive, and inspiring work that truly unites and empowers its audience.See More

Exponential Growth with 90 Day Timeline

Leading the ambitious overhaul of livemomentous.com, I navigated a highly complex ecommerce website rebuild within a strict 90-day timeline. This initiative was crucial, timed to coincide with an upcoming marketing campaign featuring a major influencer. The existing site's performance shortcomings underscored the project's urgency, making it imperative to not only meet but exceed our objectives to capitalize on the impending exposure. Collaboration was key to our strategy. We brought together diverse expertise by that included members from the Momentous team, an external digital agency, and the team I worked on as part of an activist investor. For this project the biggest challenge was maintaining a unified approach, seamless communication, swift decision-making, and rapid execution across all three teams. Despite these complexities, our collaborative model and disciplined project management ensured we remained on track, adhering to our aggressive timeline without compromising on quality or functionality. The results of our efforts were unequivocal. The launch of the revamped livemomentous.com was not just timely but transformative, marking a significant milestone in our brand's digital presence. We witnessed a remarkable 200%+ increase in month-over-month revenue, alongside a staggering 400%+ growth in year-over-year revenue and a 200%+ uplift in year-over-year monthly recurring revenue (MRR). These metrics not only reflected the website's enhanced performance but also validated our strategic approach to this high-stakes project. See More

Work History

Director of Ecommerce

Hologram SciencesApr 2022 - Mar 2024 • 2 yrs• Led a cross functional team to rethink and rebuild livemomentous.com. Increased conversion rate 200%+, achieved 400%+ YoY revenue growth and 200%+ YoY MRR growth. • Launched myphenology.com, a pioneering women's health brand, and grew ecommerce sales to $500k+. • Launched centrumsupergreens.com as a co-innovation pilot with Haleon, a world-leading consumer health company.

Director Of Ecommerce & Marketing

Rishi Tea & BotanicalsJul 2019 - Feb 2022 • 2 yrs 8 mos• Led a team of six and drove record company revenue of $40M+ with ecommerce revenue growing 219%. • Developed annual strategic marketing plan, responsible for the marketing P&L and re-vamped marketing operations. • Negotiated contracts and managed relationships with multiple agencies and vendors.

Cofounder

SnapifeyeNov 2013 - Dec 2020 • 7 yrs 2 mosAs Cofounder of Snapifeye, played a key role in the establishment and growth of the company, contributing to its success in the market.

Digital Project Manager

LightburnJun 2015 - Jul 2019 • 4 yrs 2 mosAs Digital Project Manager at Lightburn, managed and executed various digital projects, ensuring successful delivery and client satisfaction.

Education

Wisconsin School of Business

Masters of Accounting, Accounting2007 - 2010

University of Wisconsin-Madison

BBA, Accounting2007 - 2009

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