Thabina Ismail

Go-to-market Strategy

Content Strategy

Email Marketing

Growth Marketing

Newsletters

Available for hire fromNegotiable

Contracts

Ex-Amazon Sr. PMM | GTM, Email & Lifecycle Marketing Specialist

Ex-Amazon Product Marketer specializing in messaging, positioning, email/lifecycle strategy, and GTM launch support for SaaS and e-commerce brands. I've built marketing programs from 0→1 and scaled them to serve millions of customers. Whether it's a new feature launch or optimizing an existing funnel, I translate product capabilities into customer outcomes that drive adoption and engagement. What I Can Help With... 💻 For SaaS & Tech Companies: - Product messaging & positioning - Onboarding and activation flows - Feature launch strategy & execution 📨For E-commerce & DTC Brands: - Lifecycle email programs (welcome, browse/cart abandon, win-back) - Subscription and repeat purchase strategies - Promotional campaign strategy & optimization - Email marketing and newsletters ⭐️ For Both: - Customer journey mapping & funnel optimization - Data-driven experimentation & A/B testing - Email audits & performance optimization Let's talk about your launch, lifecycle strategy, or messaging challenge. Send me a message with your goals.

Projects

Lifecycle GTM Full Case Study

I redesigned Wild Ones’ full lifecycle journey, refreshed their email/PDP messaging, built a new newsletter structure, and implemented segmentation logic to increase engagement and improve consistency across all campaigns. See More

Amazon Pay Newsletter & Lifecycle Email marketing

Newsletter engagement had decreased over time. The content lacked a strong structure, leading to lower click-through rates and limited repeat engagement. I redesigned the monthly newsletter format with a lifecycle-driven approach to increase engagement, relevance, and readability. See More

Premium Fragrance Brand Messaging Guidelines

Created a detailed and cohesive messaging guideline framework for this business, a luxury fragrance startup, to ensure consistent and impactful communication across all marketing and customer interaction channels. See More

Work History

Product Marketing Manager II

AmazonLead Product Marketing for Amazon Subscribe & Save, a $1B+ program. Sole PMM responsible for consumer, seller, and cross-category marketing strategy. Built and scaled seller investment campaigns automating outreach to 100K+ sellers, driving incremental impact. On track to deliver $200MM in OPS in 2025 through lifecycle retention, channel experimentation, and CX/tech roadmaps.

Marketing Campaign Manager

AmazonJun 2022 - Oct 2023 • 1 yr 5 mosTransitioned outbound and cross-site marketing from manual blasts to evergreen, scalable programs across 30+ automated campaigns. Optimized targeting and creative to improve engagement, launched influencer and seasonal strategies, and partnered with senior stakeholders to align GTM priorities.

Consumer Marketing Specialist

AmazonMar 2021 - Jun 2022 • 1 yr 4 mosOwned early lifecycle email campaigns and mapped customer journeys through sequencing and tailored messaging to drive adoption. Executed A/B tests on homepage placements, scaled engagement channels, and contributed to seasonal initiatives such as 12 Days of Deals to boost open rates and conversions.

Business Analyst Intern

AmazonJun 2020 - Sep 2020 • 4 mosConducted cross-regional analysis of merchant onboarding using SQL/Excel; identified correlations between platform attributes and launch success; delivered end-to-end insights to leadership to guide strategy.

Client Relations Specialist Intern

FISJun 2019 - Aug 2019 • 3 mos

Education

Georgia State University

Associate's degree, Business Administration2017 - 2018

Georgia State University - J. Mack Robinson College of Business

Bachelor of Business Administration - BBA, Computer Information Systems, Process Innovation2018 - 2020

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