Thomas Tielli

Google Analyics

Digital Marketing

Content Creation

Paid Ads

On-site SEO

Google Ads

Available for hire fromNegotiable

Contracts

Passionate, data-driven B2B SaaS marketer | Paid-media & story-led demand-gen specialist | Builder of predictable pipeline growth

Digital marketing professional with 8+ years of experience in demand generation, paid acquisition, and SEO optimization. Proven track record of driving lead generation and revenue growth through data-driven strategies and cross-channel campaign management. Expertise in managing multi-channel campaigns (SEM & Paid Social) to achieve targeted ROAS, CPA, and lead generation goals. Skilled in collaborating with cross-functional teams to optimize user journeys and scale marketing efforts in B2B and B2C environments.

Projects

Scaling pipeline for a bootstrapped B2B SaaS in restaurant tech

UEAT — Digital Ordering Platform for 2 000+ Canadian restaurants As the sole growth lead, I owned the entire acquisition engine—from creating Google, Meta, and TikTok ad accounts from scratch to writing landing pages, building nurture flows, and reporting in GA4. Highlights & impact Generated ~200 qualified restaurant leads per month on a steady CA $50 k monthly ad budget. Cut CAC 28 % in the first two quarters by iterating on creative-message-offer fit; Automated first-touch nurture (email + retargeting) to lift leads to closed won conversion rate from 11 % to 18 %.See More

Driving high-velocity demand at Canada’s largest payments processor

Tasked with modernizing paid media, I managed a CA $700 k monthly budget across Google Ads, Meta, TikTok, LinkedIn, X, and Quora. Set up, optimized, and troubleshot every ad platform end-to-end, with deep technical ownership of Google Ads and Meta. This program became the primary source of inbound leads for the business, partnering closely with sales to maximize conversion.See More

Work History

Senior Digital Advertising Specialist

MonerisManage and optimize campaigns on Google Ads, Bing Ads, Apple Search Ads and various programmatic platforms. Manage and optimize campaigns on paid social channels: Meta, X, Quora, TikTok. Direct the launch of multi-channel marketing campaigns, ensuring alignment between creative, analytics, and paid media teams to achieve campaign objectives. Collaborate with creative teams to develop compelling ad concepts and messaging. Present campaign performance reports to senior leadership, providing actionable insights and recommendations to optimize marketing strategies.

Demand Generation Manager

UEATNov 2022 - Jan 2025 • 2 yrs 3 mosManaged multi-channel paid campaigns (Google Ads, Meta, LinkedIn, TikTok) with a 250K−1M annual budget, achieving a 25% increase in ROAS. Optimized landing pages through A/B testing, improving conversion rates by 15%. Developed email nurturing sequences, increasing lead-to-opportunity conversion rates by 20%. Collaborated with vendors and product teams to create resources (case studies, webinars) that aligned with product propositions and supported sales enablement. Partnered with cross-functional teams to align marketing efforts with business objectives, ensuring consistent messaging across all channels.

Digital Acquisition Manager

Guru Beverage Inc.Feb 2022 - Nov 2022 • 10 mosDeveloped and executed paid acquisition strategies across Google Ads, Snapchat, TikTok, and Meta, achieving a 20% reduction in CAC. Management of projects related to SEO, UX and E-commerce of the guruenergy.com website.

Product Owner / SEO Expert

IntactJan 2020 - Dec 2021 • 2 yrsVision, strategy and roadmap development of Belair sites in line with business objectives. Spearheaded SEO strategies that increased organic traffic by 8% and improved keyword rankings for 20+ high-value terms. Led cross-functional teams to implement SEO and UX optimization strategies. Partnered with UX designers and developers to optimize website navigation and user experience, leading to an increase in conversion rates. Implementation of growth hacking strategies within the various promotional sites.

Marketing & eCommerce Project Manager

WebtargetMay 2018 - Nov 2019 • 1 yr 7 mosManaged digital advertising strategies with a $150K annual budget, achieving a 20% increase in ROAS across Google Ads and social media campaigns. Analyze and make recommendations on the SEO Strategy. Manage the production and publication of content for websites, blogs, social networks, and newsletters. Project Management for websites improvement and creation.

Education

Université Laval

Master of Business Administration (MBA), Strategic Marketing2016 - 2017

Paris School of Business

Master I of Business Administration (MBA), Communication & Media2011 - 2015

BI Norwegian Business School

Bachelor of Business Administration (B.B.A.), Marketing2013 - 2014

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