Top Talent like Tonya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Tonya Walker, MBA

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts
Fractional CMO & Marketing Advisor Specializing in Marketing Operations & Automation
Are your growth efforts failing because of broken marketing operations and leadership gaps that no new tool or hire can solve? As a Fractional CMO and Marketing Advisor, I step in when founders and marketing leaders realize: “We don’t trust our reporting.” “Campaigns are happening, but we can’t tie anything to revenue.” “Our automation is duct-taped together.” Whether your goal is to stabilize post-migration, prepare for scaling, or unlock marketing ROI, I help you fix what’s broken under the hood, so your team can move fast, make informed decisions, and actually grow. What I offer: Scalable GTM Strategy Martech + Ops Alignment (Marketo, HubSpot, Salesforce, and more) Attribution + Reporting Infrastructure Funnel & Lifecycle Audits Hands-on Campaign + Lead Flow Optimization I’ve helped B2B companies: >> Rebuild their funnel after a messy migration >> Go from “no reporting” to clear, actionable dashboards >> Cut lead-to-SQL time in half by fixing lead flow and scoring I currently have one client slot open for July. If you're a founder or marketing leader ready to align your systems with revenue, let’s talk. Schedule a call → http://bit.ly/45O8ump] or DM me.

Work History

T

Fractional CMO | Marketing Advisor

The Strategic StackI help B2B SaaS and AI companies align business goals with marketing strategy to drive revenue growth. Schedule a discovery call --> https://bit.ly/45O8ump
L

Founder

Liminal Self: Mindfulness Training for Agile LeadersCombining the power of mindfulness with agile leadership principles to help you lead with clarity and confidence.
G

Global Head of Wellness

GoogleJun 2021 - Jun 2022 • 1 yr 1 moOrganize programming and advocating for structural support that optimizes Black+ Googlers’ mental health and physical well being.
G

Marketing Operations Lead

GoogleMar 2021 - Jun 2022 • 1 yr 4 mosIntegrated and enhanced Google Cloud’s marketing technology stack post-acquisition, reduced data processing time by 30%, and ensured data consistency across platforms. Defined multi-year technology roadmaps and directed a cross-functional team in consolidating marketing technologies, improved reporting accuracy and operational efficiency. Key Accomplishments: - Launched a robotic process automation (RPA) initiative, saving $540,000 and over 100 hours of manual labor within the first quarter. -Led the integration of marketing systems for three acquired companies, achieving full operational alignment within 10 months. - Improved team efficiency by 90% through enhanced reporting and automation process optimizations.
G

Senior Marketing Automation Manager

GoogleJul 2019 - Jun 2022 • 3 yrs
G

Program Manager, Google.org Fellowship with Center for Policing Equity

GoogleJun 2020 - Jan 2021 • 8 mos
L

Senior Marketing Automation Manager

LookerSep 2019 - Jun 2022 • 2 yrs 10 mos
T

Marketing Automation & Marketing Operations Strategist

Tonya.TechJan 2016 - Jun 2022 • 6 yrs 6 mosDrove strategic marketing automation and lifecycle management for multiple clients, with a focus on enhancing lead scoring, segmentation, and account-based marketing processes. Conducted gap analyses to evaluate and improve existing technology stacks, aligning them to meet growth objectives and business goals. Key Accomplishments: - Audited and optimized CRM and marketing automation platforms for data cleanliness, improving lead quality by 15%. - Developed lead source capture processes and Salesforce campaign setups that supported revenue attribution, driving $1.95M in campaign-attributable revenue. - Established a data management strategy that reduced MCL-to-SQL conversion time by 12 days, enhancing lead progression.
P

Marketing Operations & Analytics

ParticleDec 2018 - Jun 2019 • 7 mos
P

Marketing Automation & eCRM Strategist

ProveSep 2016 - Jun 2019 • 2 yrs 10 mosDeveloped and executed demand generation programs across the sales cycle to generate new inquiries, qualify existing prospects, drive sales meetings, and grow the sales pipeline. Maintained strategic and tactical oversight of Medtronic’s Marketo instance and integration with Salesforce. Supported client’s digital marketing campaigns using Hubspot, SimplyCast, and ExactTarget and monitored email deliverability. Translated business goals into measurable and actionable objectives and made strategic recommendations on program building, tracking, reporting, benchmarking and analysis in order to measure performance against objectives. Key Accomplishments: • Created, implemented and managed nurture programs. • Using KPI’s and measurable metrics created segmentation strategies, multivariate and A/B testing, which drove higher email and web engagement rates

Education

U

University of Maryland

Master of Business Administration, MBA
S

Saint Louis University

Bachelor of Science in Business Administration, Marketing2000 - 2004

Similar Pangeans

Georgina Willison

UK-based Fractional CMO and Marketing Director for B2B Tech Startups
Growth Marketing Management • 14 years of exp. • New York, NY, US

Prabhjyot Kaur

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Felipe Diacono

Full-Stack Marketing Strategist • 20+ Years of Experience • Fortune 500 Companies • SMBs and Startups
Growth Marketing Management • Email Marketing • Social Media Marketing • 20 years of exp. • RJ, BR

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Fractional CMO & Marketing Advisor Specializing in Marketing Operations & Automation
Are your growth efforts failing because of broken marketing operations and leadership gaps that no new tool or hire can solve? As a Fractional CMO and Marketing Advisor, I step in when founders and marketing leaders realize: “We don’t trust our reporting.” “Campaigns are happening, but we can’t tie anything to revenue.” “Our automation is duct-taped together.” Whether your goal is to stabilize post-migration, prepare for scaling, or unlock marketing ROI, I help you fix what’s broken under the hood, so your team can move fast, make informed decisions, and actually grow. What I offer: Scalable GTM Strategy Martech + Ops Alignment (Marketo, HubSpot, Salesforce, and more) Attribution + Reporting Infrastructure Funnel & Lifecycle Audits Hands-on Campaign + Lead Flow Optimization I’ve helped B2B companies: >> Rebuild their funnel after a messy migration >> Go from “no reporting” to clear, actionable dashboards >> Cut lead-to-SQL time in half by fixing lead flow and scoring I currently have one client slot open for July. If you're a founder or marketing leader ready to align your systems with revenue, let’s talk. Schedule a call → http://bit.ly/45O8ump] or DM me.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Georgina Willison

UK-based Fractional CMO and Marketing Director for B2B Tech Startups
Growth Marketing Management • 14 years of exp. • New York, NY, US

Prabhjyot Kaur

Fractional CMO | Marketing Manager | Startup Growth Specialist | AI-driven Marketing - Double the Growth Through Streamlined Processes!
Growth Marketing Management • Content Marketing • Product Marketing • 3 years of exp. • Mumbai, MH, IN

Rachel Reynolds

Fractional CMO | Growth Marketer | ABM & Demand Gen Expert | Double Your Pipeline
Growth Marketing Management • Email Marketing • Chief of Staff • 3 years of exp. • Denver, CO, US

Felipe Diacono

Full-Stack Marketing Strategist • 20+ Years of Experience • Fortune 500 Companies • SMBs and Startups
Growth Marketing Management • Email Marketing • Social Media Marketing • 20 years of exp. • RJ, BR

Top Talent like Tonya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Tonya Walker, MBA

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

T

Fractional CMO | Marketing Advisor

The Strategic StackI help B2B SaaS and AI companies align business goals with marketing strategy to drive revenue growth. Schedule a discovery call --> https://bit.ly/45O8ump
L

Founder

Liminal Self: Mindfulness Training for Agile LeadersCombining the power of mindfulness with agile leadership principles to help you lead with clarity and confidence.
G

Global Head of Wellness

GoogleJun 2021 - Jun 2022 • 1 yr 1 moOrganize programming and advocating for structural support that optimizes Black+ Googlers’ mental health and physical well being.
G

Marketing Operations Lead

GoogleMar 2021 - Jun 2022 • 1 yr 4 mosIntegrated and enhanced Google Cloud’s marketing technology stack post-acquisition, reduced data processing time by 30%, and ensured data consistency across platforms. Defined multi-year technology roadmaps and directed a cross-functional team in consolidating marketing technologies, improved reporting accuracy and operational efficiency. Key Accomplishments: - Launched a robotic process automation (RPA) initiative, saving $540,000 and over 100 hours of manual labor within the first quarter. -Led the integration of marketing systems for three acquired companies, achieving full operational alignment within 10 months. - Improved team efficiency by 90% through enhanced reporting and automation process optimizations.
G

Senior Marketing Automation Manager

GoogleJul 2019 - Jun 2022 • 3 yrs
G

Program Manager, Google.org Fellowship with Center for Policing Equity

GoogleJun 2020 - Jan 2021 • 8 mos
L

Senior Marketing Automation Manager

LookerSep 2019 - Jun 2022 • 2 yrs 10 mos
T

Marketing Automation & Marketing Operations Strategist

Tonya.TechJan 2016 - Jun 2022 • 6 yrs 6 mosDrove strategic marketing automation and lifecycle management for multiple clients, with a focus on enhancing lead scoring, segmentation, and account-based marketing processes. Conducted gap analyses to evaluate and improve existing technology stacks, aligning them to meet growth objectives and business goals. Key Accomplishments: - Audited and optimized CRM and marketing automation platforms for data cleanliness, improving lead quality by 15%. - Developed lead source capture processes and Salesforce campaign setups that supported revenue attribution, driving $1.95M in campaign-attributable revenue. - Established a data management strategy that reduced MCL-to-SQL conversion time by 12 days, enhancing lead progression.
P

Marketing Operations & Analytics

ParticleDec 2018 - Jun 2019 • 7 mos
P

Marketing Automation & eCRM Strategist

ProveSep 2016 - Jun 2019 • 2 yrs 10 mosDeveloped and executed demand generation programs across the sales cycle to generate new inquiries, qualify existing prospects, drive sales meetings, and grow the sales pipeline. Maintained strategic and tactical oversight of Medtronic’s Marketo instance and integration with Salesforce. Supported client’s digital marketing campaigns using Hubspot, SimplyCast, and ExactTarget and monitored email deliverability. Translated business goals into measurable and actionable objectives and made strategic recommendations on program building, tracking, reporting, benchmarking and analysis in order to measure performance against objectives. Key Accomplishments: • Created, implemented and managed nurture programs. • Using KPI’s and measurable metrics created segmentation strategies, multivariate and A/B testing, which drove higher email and web engagement rates

Education

U

University of Maryland

Master of Business Administration, MBA
S

Saint Louis University

Bachelor of Science in Business Administration, Marketing2000 - 2004

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.