Top Talent like Tooba are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Tooba W.
Card Sorting
Start-ups
Git
Miro
Information Design
Visual Design
UX research
Software Development
OpenCV
Collaboration
Academic Research
A/B Testing
Qualitative Analysis
Market Research
Qualitative Research
Figma
Research
Communication
Software Engineering
Business Development
Venture Capital
Crowdfunding
Pitching
Pitch Decks
Color Theory
Digital Design
Digital Painting
Agile Project Management
Design Strategy
Consumer Behavior
Icon Design
Information Architecture
Mobile Design
Affinity Diagrams
Product Design
Product Development
Participatory design
Heuristic Evaluation
User Personas
User Interface Design
User Flows
Process Optimization
Web Accessibility
UX Strategy
Process Improvement
User-Centered Design
Usability Testing
Design Systems
UX
Design Thinking
Design
Product Strategy
Design Research
UI/UX Design
User Research
Product Designer with a history of market validated products, strong tech background and experience in leading design for startups
I am an interdisciplinary Product Designer with a background in computer engineering and a masters in Human Technology Interaction from Finland.
I have a history of leading design for 4 startups, winning international social grants & making users very very happy! :)
Projects
✨ Current work and more! ✨
My recent work was done at Odlamer where I designed more than 7 features and revampled the whole application from top to bottom as a Solo Designer with minimal founder oversight. Odlamer is an app aimed for avid plant lovers and gardeners to not only manage their gardening but to share it with a like minded community. Consider Planta + Instagram = Odlamer. The project shows a glimpse of my work by showcasing a few features that I designed - click to see more! ✨ See MoreWork History
O
Product Manager + Designer
Odla MerApr 2023 - Apr 2024 • 1 yr 1 moProduct Management: - Product development: Lead a team of 3 senior developers in the successful development and deployment of a comprehensive product feature roadmap, encompassing over 5 features, resulting in improved user experience and increased 32% customer satisfaction. - User Experience (UX) and User Interface (UI) design: Oversaw the complete design process of feature UX & UI, ensuring a seamless and intuitive interface for over 150 users, leading to a significant increase in user engagement and retention. - Feature validation: Implemented an extensive feature validation process by identifying and curating a list of more than 40 relevant online communities for alpha beta testing, resulting in valuable feedback that drove iterative improvements to the product. - Product testing: Lead end to end testing on Android & iOS platforms for feature builds including SEO, iOS app store optimization and release notes Design: - Main Application Flow Redesign: Redesign of main application flow (that include 7 new end-to-end features) that yielded 52% improved feedback - Feature Validation: User research for feature validation via semi-structures interviews, questionnaires and contextual inquiries which lead to over 30 actionable insights for feature improvement. - User Engagement: Increased application engagement by 25% by strategically reactivating users on core features and continuously monitoring their usage patterns for further enhancements. - Social Media Content: Social media content curation for brand alignment for over 8 months of social media campaigns and 3 B2B partnerships - User Persona Refinement: User persona refinement for application improvement & monetization strategyN
Research Intern - Device UX
Nokia Bell LabsSep 2022 - Feb 2023 • 6 mos- Image processing module development: Developed image processing module featuring Yolov5, Qt & OpenCV in Python to support AR HUD prototype for Nokia Bell Labs. - UX workshop collaboration: Collaborated with teams through UX workshops to ideate solutions & research potential automotive-centered AR UIs, creating foundation of multidevice interactions. - UX research on automotive technologies: Conducted UX research on automotive technologies, analyzing over 25 use cases that resulted in over 10 potential applications. - Invention ideation and submission: Spearheaded invention ideas by successfully submitting 5 potential patent ideas for invention screening.Q
Co-Founder & Product Design Lead
QuranTalkJul 2020 - Jul 2022 • 2 yrs 1 mo- UX Research, Wireframing, and Prototyping: Utilized UX research, wireframing & prototyping to create www.qurantalk.app, garnering 2K+ downloads in 12 months and maintaining 5 to 4.9 stars consistently since launch. - Responsive Design and Custom Illustrations: Utilised responsive design for web & mobile platforms to create the website. Created custom illustrations and design systems. - User Testing and Usability Improvement: Developed user testing through surveys & customer interviews to gather customer feedback, resulting in a 40% improvement of app usability score for version 2. - Social Media Marketing Strategy and Success: Implemented social media content strategy & campaigns synthesizing UX/UI design with emotion-based Q&A to reach over 5K followers. QuranTalk makes it to top 10 startups that qualified for the national finals of Entrepreneurship World Cup 2021C
Design Fellow
Code for PakistanSep 2021 - Dec 2021 • 4 mos- Developed a Fully Functional Hi-Fi Prototype: Designed a fully functional hi-fi prototype for a mobile based telemedicine application meant for at risk pregnant women. Was responsible for total design stack. - Usability Analysis for Enhanced UX: Conducted Usability Analysis on a web & mobile based telemedicine service to enhance UX, accessibility & user engagement. - Actionable Design Improvements: Drafted 26 actionable design improvements across web & mobile user flows. Used JN Usability Heuristics & Gestalt Principles. - Internal Healthcare Project Websites: Designed 2 websites for internal departments that managed different healthcare projects. - Improved Service Design Workflows: Improved service design workflows by conducting field research & using service design principles for the national COVID testing pipeline in collaboration with the Govt. of Pakistan.T
Computing Teacher
The City SchoolJan 2021 - Jul 2021 • 7 mos- Teaching Experience: Taught over 5 sections of K-12 grades ranging from grade 1-3 comprising of over 300 students - Curriculum Development: Drafted custom study plans based on curriculum. - Assessment and Intervention: Conducted need-based assessments for multiple student groups with a special emphasis on slow learners with the K-12 level. - Technology Integration: Introduced Figma for the first time within the K-12 space in Pakistan in 2021.O
Account Manager & Project Lead
Odetta.aiJun 2020 - Sep 2021 • 1 yr 4 mos- Project Management: Managed Quora, Zola, Safegraph, DisruptOps & OnScale projects across teams of 8-12 personnel with over 200 hrs of trainings delivered; achieved 98% client satisfaction ratings. - Product Quality Assurance: Directed product QA processes for Safegraph using JIRA to meet project delivery timeline by 82%, reducing rework costs by 25%. - Content Production: Spearheaded content production for Zola via team collaboration cutting development cycle time by 70% cutting costs by 55%A
Design Lead & Founding Team Member
aiyinApr 2019 - Oct 2020 • 1 yr 7 mos- Pioneering VR Innovation for Underprivileged Schools: Lead a revolution in the Pakistani VR space by being the first person to pitch the idea of bringing VR labs to underprivileged slum schools. - VR Experience Creation and MVP Development: Designed and developed VR experiences for product prototypes with 3 MVPs. - Marketing and Pitch Deck Expertise: Designed and curated over 12 pitch decks, social media content and business materials for the company. - B2B Sales Leadership and Business Plan Curation: Lead over 7 B2B sales meetings and curated business plans for each potential client. - Grant Acquisition and Business Success: Aiyin went on to win 10k USD in grant money with the idea in the Muhammad bin Rashid Initiaive 2020 under my team leadershipEducation
T
Tampere University
Master of Science - MS, Human Technology InteractionAug 2022 - PresentN
National University of Sciences and Technology (NUST)
Bachelors Degree, Computer EngineeringHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Product Designer with a history of market validated products, strong tech background and experience in leading design for startups
I am an interdisciplinary Product Designer with a background in computer engineering and a masters in Human Technology Interaction from Finland.
I have a history of leading design for 4 startups, winning international social grants & making users very very happy! :)
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Tooba are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Tooba W.
Card Sorting
Start-ups
Git
Miro
Information Design
Visual Design
UX research
Software Development
OpenCV
Collaboration
Academic Research
A/B Testing
Qualitative Analysis
Market Research
Qualitative Research
Figma
Research
Communication
Software Engineering
Business Development
Venture Capital
Crowdfunding
Pitching
Pitch Decks
Color Theory
Digital Design
Digital Painting
Agile Project Management
Design Strategy
Consumer Behavior
Icon Design
Information Architecture
Mobile Design
Affinity Diagrams
Product Design
Product Development
Participatory design
Heuristic Evaluation
User Personas
User Interface Design
User Flows
Process Optimization
Web Accessibility
UX Strategy
Process Improvement
User-Centered Design
Usability Testing
Design Systems
UX
Design Thinking
Design
Product Strategy
Design Research
UI/UX Design
User Research
Projects
✨ Current work and more! ✨
My recent work was done at Odlamer where I designed more than 7 features and revampled the whole application from top to bottom as a Solo Designer with minimal founder oversight. Odlamer is an app aimed for avid plant lovers and gardeners to not only manage their gardening but to share it with a like minded community. Consider Planta + Instagram = Odlamer. The project shows a glimpse of my work by showcasing a few features that I designed - click to see more! ✨Work History
O
Product Manager + Designer
Odla MerApr 2023 - Apr 2024 • 1 yr 1 moProduct Management: - Product development: Lead a team of 3 senior developers in the successful development and deployment of a comprehensive product feature roadmap, encompassing over 5 features, resulting in improved user experience and increased 32% customer satisfaction. - User Experience (UX) and User Interface (UI) design: Oversaw the complete design process of feature UX & UI, ensuring a seamless and intuitive interface for over 150 users, leading to a significant increase in user engagement and retention. - Feature validation: Implemented an extensive feature validation process by identifying and curating a list of more than 40 relevant online communities for alpha beta testing, resulting in valuable feedback that drove iterative improvements to the product. - Product testing: Lead end to end testing on Android & iOS platforms for feature builds including SEO, iOS app store optimization and release notes Design: - Main Application Flow Redesign: Redesign of main application flow (that include 7 new end-to-end features) that yielded 52% improved feedback - Feature Validation: User research for feature validation via semi-structures interviews, questionnaires and contextual inquiries which lead to over 30 actionable insights for feature improvement. - User Engagement: Increased application engagement by 25% by strategically reactivating users on core features and continuously monitoring their usage patterns for further enhancements. - Social Media Content: Social media content curation for brand alignment for over 8 months of social media campaigns and 3 B2B partnerships - User Persona Refinement: User persona refinement for application improvement & monetization strategyN
Research Intern - Device UX
Nokia Bell LabsSep 2022 - Feb 2023 • 6 mos- Image processing module development: Developed image processing module featuring Yolov5, Qt & OpenCV in Python to support AR HUD prototype for Nokia Bell Labs. - UX workshop collaboration: Collaborated with teams through UX workshops to ideate solutions & research potential automotive-centered AR UIs, creating foundation of multidevice interactions. - UX research on automotive technologies: Conducted UX research on automotive technologies, analyzing over 25 use cases that resulted in over 10 potential applications. - Invention ideation and submission: Spearheaded invention ideas by successfully submitting 5 potential patent ideas for invention screening.Q
Co-Founder & Product Design Lead
QuranTalkJul 2020 - Jul 2022 • 2 yrs 1 mo- UX Research, Wireframing, and Prototyping: Utilized UX research, wireframing & prototyping to create www.qurantalk.app, garnering 2K+ downloads in 12 months and maintaining 5 to 4.9 stars consistently since launch. - Responsive Design and Custom Illustrations: Utilised responsive design for web & mobile platforms to create the website. Created custom illustrations and design systems. - User Testing and Usability Improvement: Developed user testing through surveys & customer interviews to gather customer feedback, resulting in a 40% improvement of app usability score for version 2. - Social Media Marketing Strategy and Success: Implemented social media content strategy & campaigns synthesizing UX/UI design with emotion-based Q&A to reach over 5K followers. QuranTalk makes it to top 10 startups that qualified for the national finals of Entrepreneurship World Cup 2021C
Design Fellow
Code for PakistanSep 2021 - Dec 2021 • 4 mos- Developed a Fully Functional Hi-Fi Prototype: Designed a fully functional hi-fi prototype for a mobile based telemedicine application meant for at risk pregnant women. Was responsible for total design stack. - Usability Analysis for Enhanced UX: Conducted Usability Analysis on a web & mobile based telemedicine service to enhance UX, accessibility & user engagement. - Actionable Design Improvements: Drafted 26 actionable design improvements across web & mobile user flows. Used JN Usability Heuristics & Gestalt Principles. - Internal Healthcare Project Websites: Designed 2 websites for internal departments that managed different healthcare projects. - Improved Service Design Workflows: Improved service design workflows by conducting field research & using service design principles for the national COVID testing pipeline in collaboration with the Govt. of Pakistan.T
Computing Teacher
The City SchoolJan 2021 - Jul 2021 • 7 mos- Teaching Experience: Taught over 5 sections of K-12 grades ranging from grade 1-3 comprising of over 300 students - Curriculum Development: Drafted custom study plans based on curriculum. - Assessment and Intervention: Conducted need-based assessments for multiple student groups with a special emphasis on slow learners with the K-12 level. - Technology Integration: Introduced Figma for the first time within the K-12 space in Pakistan in 2021.O
Account Manager & Project Lead
Odetta.aiJun 2020 - Sep 2021 • 1 yr 4 mos- Project Management: Managed Quora, Zola, Safegraph, DisruptOps & OnScale projects across teams of 8-12 personnel with over 200 hrs of trainings delivered; achieved 98% client satisfaction ratings. - Product Quality Assurance: Directed product QA processes for Safegraph using JIRA to meet project delivery timeline by 82%, reducing rework costs by 25%. - Content Production: Spearheaded content production for Zola via team collaboration cutting development cycle time by 70% cutting costs by 55%A
Design Lead & Founding Team Member
aiyinApr 2019 - Oct 2020 • 1 yr 7 mos- Pioneering VR Innovation for Underprivileged Schools: Lead a revolution in the Pakistani VR space by being the first person to pitch the idea of bringing VR labs to underprivileged slum schools. - VR Experience Creation and MVP Development: Designed and developed VR experiences for product prototypes with 3 MVPs. - Marketing and Pitch Deck Expertise: Designed and curated over 12 pitch decks, social media content and business materials for the company. - B2B Sales Leadership and Business Plan Curation: Lead over 7 B2B sales meetings and curated business plans for each potential client. - Grant Acquisition and Business Success: Aiyin went on to win 10k USD in grant money with the idea in the Muhammad bin Rashid Initiaive 2020 under my team leadershipEducation
T
Tampere University
Master of Science - MS, Human Technology InteractionAug 2022 - PresentN
National University of Sciences and Technology (NUST)
Bachelors Degree, Computer EngineeringHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.