Top Talent like Yordani are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Yordani Awono

Creative & Brand Strategist
Social Media Marketing Specialist
UX Designer
Washington, DC, US
Creative Strategy
Shopify
Google Analyics
Brand Design
Canva
Figma
User Research
Usability Testing
Javascript
HTML/CSS
React
User Interface Design
UX Strategy
Prototyping
Wireframing
UI/UX Design
Available for hire fromNegotiable
Contracts
Full-Time Roles
A creative partner for your growth team.
I've spent years designing in product teams working through how people understand a product, what they need to see before taking action, and how design decisions connect to business goals. I bring that perspective to performance creative. The ad makes a promise. The landing page has to deliver on it. The research should inform the concept, and the results should inform what happens next. I like making the work, but I also care about why we're making it and what we learn once it's out in the world. That's the approach I bring to every engagement.

Projects

Persona — creative strategy case study (speculative)

Persona sells Persona Band, a screen-light wearable AI assistant that handles errands and comes back with receipts. I audited their live Meta ads, found the account was narrow — one awareness level, one proof type, real objections never named — and benchmarked it against competitor programs (Granola, Motion, Oura, Rocket Money, Noom, Hims) to see which ad shapes survive past a 30-day test cycle. From that I built 5 test concepts, each with a named objection, a hypothesis, and kill/scale rules, then picked the lead concept ("It pays for itself") and built the first hook test off it — one variable, multiple headline families. The full plan runs concept first, then hook, then format, so each round's winner becomes the next round's control instead of restarting from zero. This is proof-of-method work, not a client engagement. The value is the process: diagnosis, concepts, and a test plan that compounds. Skills: Meta ads creative strategy, ad testing, direct response, competitive researchSee More

Jukebox — creative strategy case study (speculative)

Jukebox is a women's body-care brand from the team behind Dr. Squatch. The study is built on their hero product, the Coconut Dreamin' Scent Set — soap, deodorant, mist, and lotion in one scent ($43, 4.9 stars across 525 reviews, 30-day guarantee). The diagnosis: ~21 active image ads, and not one piece of evergreen creative for their best-proven product. The account opened at desire and novelty while the middle went unserved — the woman deciding whether one set can replace her multi-brand routine. Competitor ads that survived a 30-day run (Topicals, Snif, Starface, plus Glossier) all sell multi-product systems in a grid, not a lineup — that's the format the market keeps funding. From that I locked the concept round — an in-use grid showing the four products being used, not lined up — and built the hook test: five headline variants on the identical grid, each mapped to one real objection from the label-reading buyer (scent commitment, deodorant efficacy, ingredient skepticism, commitment leap). Judge on CTR to the set page first, landing-page conversion as the guard, 100 link clicks per variant before any kill call. This is proof-of-method work, not a client engagement. The value is the process: diagnosis, one decided concept, and a hook test that names each variant's objection before it spends. Skills: Meta ads creative strategy, ad testing, direct response, competitive researchSee More

Tripleseat Floor Plans — creative strategy case study (speculative)

Tripleseat Floor Plans (formerly Merri) sells 3D event design software to independent planners — it turns a venue into a 3D rendering so the planner can sell the event to the client before it exists. $29–$39/month, and they build your venue in 3D free within 3 business days. The diagnosis: the account was transformation-led where it should have been workflow-led. The ads sold the output — the polished plan, the rendered venue — and none showed the Tuesday: where this fits in a planner's actual week. The single strongest risk-reversal in the offer (the free venue build, no learning curve) appeared nowhere in the ads. Competitor ads that teach the workflow step by step (HoneyBook's pill-row map, The Knot's timeline, Otter.ai) are the ones holding spend past the 30-day line. From that I built 4 concepts: an educational infographic as the control ("No templates. Your vision, in 3D."), a process-validating challenger held for round two ("Your process isn't broken. It's just invisible."), plus novelty and price concepts. The first test off the control is a hook round — identical infographic, four headline families, each mapped to one live objection (learning-curve fear, process inertia, another subscription, bespoke-work doubt). Judge on CTR to the planners page first, trial-start conversion as the guard. This is proof-of-method work, not a client engagement. The value is the process: diagnosis, concepts, and a test sequence where each round's winner becomes the next round's control. Skills: Meta ads creative strategy, ad testing, direct response, competitive research See More

RANGE

RANGE is a protein bar brand built for people who stay in motion. Made with whole, recognizable ingredients and familiar flavors, RANGE challenges the category norm of bland diet food packaging with a more energized point of view. See More

Work History

D

Product Designer

DataroContract EmployeeFeb 2026 - Jul 2026 • 6 mosDesigned and shipped onboarding, design systems, and AI-powered fundraising workflows for nonprofit teams.
S

Product Designer

Sorella LabsFull-time EmployeeJul 2024 - Apr 2025 • 10 mosLed product design across early-stage crypto products, from zero-to-one concepts through polished interfaces and implementation.
U

Product Designer

UpperstudyOct 2022 - Apr 2024 • 1 yr 7 mosUpperstudy is a design studio that supports early-stage, high-growth start-ups in product development and design systems. - Designed user-friendly crypto wallet Chrome extension & iOS app for a team building on the Sui Blockchain. - Contributed significantly to the early stages of product development for a stealth project, focusing on advanced access management solutions for enterprise applications.
W

Freelance Product Designer

WerkflowApr 2022 - Oct 2022 • 7 mos- early stage design partner at web3 gaming startup Mozart; led product, branding, and early customer/investor acquisition. - Created Grimes' token-gated CRM, evolving into Elf.tech for GrimesAI's vocal transformer. - Launched Seenly, an image-based NFT platform, securing early customer pipeline via NFTPort feature.
T

UX/UI Designer

ThesisNov 2020 - Apr 2022 • 1 yr 6 mos- Enhanced conversion for DTC brands like Nuts.com with high-impact landing pages and ad creatives. - Streamlined Tilebar's e-commerce UX, easing customer access to tile sampling. - Ensured brand consistency across engineering, CRO, and growth teams. - Developed adaptable brand guides and design systems for diverse client offers.
T

Product Designer

ThinkfulJun 2020 - Nov 2020 • 6 mosFull Time UX/UI Design program that utilized a hands-on approach to practice user-centered design methods, design thinking skills, team collaboration, design sprints in an agile and waterfall team structure on a variety brief based projects.
D

Implementation Specialist

DealerOn, IncNov 2019 - Apr 2020 • 6 mos- Deployed new dealer orders including websites, SEO, and SEM. - Implemented HTML, and CSS to update and add website content. - Built dealership provided edits within proprietary content management system (CMS). - Led the specialist team in completed site components.

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
A creative partner for your growth team.
I've spent years designing in product teams working through how people understand a product, what they need to see before taking action, and how design decisions connect to business goals. I bring that perspective to performance creative. The ad makes a promise. The landing page has to deliver on it. The research should inform the concept, and the results should inform what happens next. I like making the work, but I also care about why we're making it and what we learn once it's out in the world. That's the approach I bring to every engagement.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Yordani are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Yordani Awono

Creative & Brand Strategist
Social Media Marketing Specialist
UX Designer
Washington, DC, US
Creative Strategy
Shopify
Google Analyics
Brand Design
Canva
Figma
User Research
Usability Testing
Javascript
HTML/CSS
React
User Interface Design
UX Strategy
Prototyping
Wireframing
UI/UX Design
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Persona — creative strategy case study (speculative)

Persona sells Persona Band, a screen-light wearable AI assistant that handles errands and comes back with receipts. I audited their live Meta ads, found the account was narrow — one awareness level, one proof type, real objections never named — and benchmarked it against competitor programs (Granola, Motion, Oura, Rocket Money, Noom, Hims) to see which ad shapes survive past a 30-day test cycle. From that I built 5 test concepts, each with a named objection, a hypothesis, and kill/scale rules, then picked the lead concept ("It pays for itself") and built the first hook test off it — one variable, multiple headline families. The full plan runs concept first, then hook, then format, so each round's winner becomes the next round's control instead of restarting from zero. This is proof-of-method work, not a client engagement. The value is the process: diagnosis, concepts, and a test plan that compounds. Skills: Meta ads creative strategy, ad testing, direct response, competitive research

Jukebox — creative strategy case study (speculative)

Jukebox is a women's body-care brand from the team behind Dr. Squatch. The study is built on their hero product, the Coconut Dreamin' Scent Set — soap, deodorant, mist, and lotion in one scent ($43, 4.9 stars across 525 reviews, 30-day guarantee). The diagnosis: ~21 active image ads, and not one piece of evergreen creative for their best-proven product. The account opened at desire and novelty while the middle went unserved — the woman deciding whether one set can replace her multi-brand routine. Competitor ads that survived a 30-day run (Topicals, Snif, Starface, plus Glossier) all sell multi-product systems in a grid, not a lineup — that's the format the market keeps funding. From that I locked the concept round — an in-use grid showing the four products being used, not lined up — and built the hook test: five headline variants on the identical grid, each mapped to one real objection from the label-reading buyer (scent commitment, deodorant efficacy, ingredient skepticism, commitment leap). Judge on CTR to the set page first, landing-page conversion as the guard, 100 link clicks per variant before any kill call. This is proof-of-method work, not a client engagement. The value is the process: diagnosis, one decided concept, and a hook test that names each variant's objection before it spends. Skills: Meta ads creative strategy, ad testing, direct response, competitive research

Tripleseat Floor Plans — creative strategy case study (speculative)

Tripleseat Floor Plans (formerly Merri) sells 3D event design software to independent planners — it turns a venue into a 3D rendering so the planner can sell the event to the client before it exists. $29–$39/month, and they build your venue in 3D free within 3 business days. The diagnosis: the account was transformation-led where it should have been workflow-led. The ads sold the output — the polished plan, the rendered venue — and none showed the Tuesday: where this fits in a planner's actual week. The single strongest risk-reversal in the offer (the free venue build, no learning curve) appeared nowhere in the ads. Competitor ads that teach the workflow step by step (HoneyBook's pill-row map, The Knot's timeline, Otter.ai) are the ones holding spend past the 30-day line. From that I built 4 concepts: an educational infographic as the control ("No templates. Your vision, in 3D."), a process-validating challenger held for round two ("Your process isn't broken. It's just invisible."), plus novelty and price concepts. The first test off the control is a hook round — identical infographic, four headline families, each mapped to one live objection (learning-curve fear, process inertia, another subscription, bespoke-work doubt). Judge on CTR to the planners page first, trial-start conversion as the guard. This is proof-of-method work, not a client engagement. The value is the process: diagnosis, concepts, and a test sequence where each round's winner becomes the next round's control. Skills: Meta ads creative strategy, ad testing, direct response, competitive research

RANGE

RANGE is a protein bar brand built for people who stay in motion. Made with whole, recognizable ingredients and familiar flavors, RANGE challenges the category norm of bland diet food packaging with a more energized point of view.

Work History

D

Product Designer

DataroContract EmployeeFeb 2026 - Jul 2026 • 6 mosDesigned and shipped onboarding, design systems, and AI-powered fundraising workflows for nonprofit teams.
S

Product Designer

Sorella LabsFull-time EmployeeJul 2024 - Apr 2025 • 10 mosLed product design across early-stage crypto products, from zero-to-one concepts through polished interfaces and implementation.
U

Product Designer

UpperstudyOct 2022 - Apr 2024 • 1 yr 7 mosUpperstudy is a design studio that supports early-stage, high-growth start-ups in product development and design systems. - Designed user-friendly crypto wallet Chrome extension & iOS app for a team building on the Sui Blockchain. - Contributed significantly to the early stages of product development for a stealth project, focusing on advanced access management solutions for enterprise applications.
W

Freelance Product Designer

WerkflowApr 2022 - Oct 2022 • 7 mos- early stage design partner at web3 gaming startup Mozart; led product, branding, and early customer/investor acquisition. - Created Grimes' token-gated CRM, evolving into Elf.tech for GrimesAI's vocal transformer. - Launched Seenly, an image-based NFT platform, securing early customer pipeline via NFTPort feature.
T

UX/UI Designer

ThesisNov 2020 - Apr 2022 • 1 yr 6 mos- Enhanced conversion for DTC brands like Nuts.com with high-impact landing pages and ad creatives. - Streamlined Tilebar's e-commerce UX, easing customer access to tile sampling. - Ensured brand consistency across engineering, CRO, and growth teams. - Developed adaptable brand guides and design systems for diverse client offers.
T

Product Designer

ThinkfulJun 2020 - Nov 2020 • 6 mosFull Time UX/UI Design program that utilized a hands-on approach to practice user-centered design methods, design thinking skills, team collaboration, design sprints in an agile and waterfall team structure on a variety brief based projects.
D

Implementation Specialist

DealerOn, IncNov 2019 - Apr 2020 • 6 mos- Deployed new dealer orders including websites, SEO, and SEM. - Implemented HTML, and CSS to update and add website content. - Built dealership provided edits within proprietary content management system (CMS). - Led the specialist team in completed site components.

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.