Top Talent like Andrea are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Andrea Kathmann

Growth Marketing Manager
Available for hire fromNegotiable
Contracts
President at Bright Marketing | Digital Marketing Expert
As President of Bright Marketing since May 2022, I oversee the company's strategic direction, business development, and overall operations to drive growth and success. Prior to this role, I served as Head of Digital Marketing at Everbridge, where I led digital marketing efforts to enhance brand awareness and customer engagement. My experience also includes a tenure as Senior Marketing Consultant and Digital Marketing Strategist at Perficient and Stone Temple Consulting, where I successfully executed over 65 digital transformations and managed numerous website redesign projects. I began my career as Digital/Affiliate Marketing Manager at Valassis, where I significantly increased affiliate commission income and developed the initial business requirements for RedPlum's Affiliate Program. I hold an educational background from Suffolk University - Sawyer Business School.

Work History

B

President

Bright MarketingAs President of Bright Marketing, responsible for overseeing the company's strategic direction, business development, and overall operations to drive growth and success.
E

Head of Digital Marketing (Director)

EverbridgeNov 2020 - May 2022 • 1 yr 7 mosLed the digital marketing efforts, including strategy development, execution, and performance analysis to drive brand awareness and customer engagement.
P

Senior Marketing Consultant / Digital Marketing Strategist

PerficientJul 2018 - Apr 2020 • 1 yr 10 mos- Crafted growth strategies for client websites: successfully executing over 65 digital transformations (12 for enterprise sites, and 50+ for non-enterprise) - Managed website design/redesign projects, including strategizing the site architecture, creating wireframes, overseeing the design, development and QA process end to end. - Optimized websites for SEO and increased non-branded search traffic - Performed conversion optimization. Constructed A/B and multivariate tests resulting in increased revenue. Provided recommendations on value propositions, CTAs, demos, whitepapers, review placement, etc. Led website redesigns that increased conversions. - Directed dozens of international digital marketing initiatives, including strategizing and implementing a spoke-and-hub digital marketing approach, hiring and managing translators, and optimizing each country's website individually for regional keywords, requirements, and cultural alignment. - Implemented content strategies across dozens of major websites. Created the vision, goals, and layout of on-page and off-page content. Created editorial calendars and managed creation, curation, promotion and iteration of content. Designed and built well-organized 'Resource Centers' / content hubs to make content easily accessible by users. - Advised and oversaw social media strategies. - Set goals and KPIs for my internal team as well as for client teams. Held weekly meetings with my internal teams to track progress on reaching goals for all clients - Utilized reporting and analytics presentations to determine budget spend for different channels. - Customer Journey Mapping - Redesigned websites and created content strategies to better serve customer personas along customer journey.
S

Digital Marketing Strategist / Senior Marketing Consultant

Stone Temple ConsultingMay 2012 - Jul 2018 • 6 yrs 3 mos- Crafted growth strategies for client websites: successfully executing over 65 digital transformations (12 for enterprise sites, and 50+ for non-enterprise) - Managed website design/redesign projects, including strategizing the site architecture, creating wireframes, overseeing the design, development and QA process end to end. - Optimized websites for SEO and increased non-branded search traffic - Performed conversion optimization. Constructed A/B and multivariate tests resulting in increased revenue. Provided recommendations on value propositions, CTAs, demos, whitepapers, review placement, etc. Led website redesigns that increased conversions. - Directed dozens of international digital marketing initiatives, including strategizing and implementing a spoke-and-hub digital marketing approach, hiring and managing translators, and optimizing each country's website individually for regional keywords, requirements, and cultural alignment. - Implemented content strategies across dozens of major websites. Created the vision, goals, and layout of on-page and off-page content. Created editorial calendars and managed creation, curation, promotion and iteration of content. Designed and built well-organized 'Resource Centers' / content hubs to make content easily accessible by users. - Advised and oversaw social media strategies. - Set goals and KPIs for my internal team as well as for client teams. Held weekly meetings with my internal teams to track progress on reaching goals for all clients - Utilized reporting and analytics presentations to determine budget spend for different channels. - Customer Journey Mapping - Redesigned websites and created content strategies to better serve customer personas along customer journey.
V

Digital / Affiliate Marketing Manager

ValassisJun 2008 - Jan 2010 • 1 yr 8 mos- Oversaw all digital aspects of Save.com including development, design, and marketing - Conceptualized the design and functionality for Save.com; created the wireframe and functional specs for the site and project managed the outside designers and developers that implemented the conception into a functioning site - Closely monitored Google Analytics and optimized layout and content accordingly to increase site traffic and conversions - Managed Google Adwords campaigns and delivered optimal conversions and results - Grew Save.com brand recognition on Facebook and via sweepstakes and promotions - Negotiated exclusive offers and higher commission rates from advertisers - Steadily increased affiliate commission income by an average of 11% each month after month 6 while adhering to strict advertising and development budgets - Created and maintained a large network of contacts in the affiliate industry through constant phone and email interactions and attending several affiliate conferences per year - Developed initial business requirements for RedPlum's Affiliate Program which was developed and is managed in-house and grew program from 0 to over 1,000 publisher in 4 months - Sought new ways to improve syndication program, created functional spec docs for development team to implement these optimizations - Managed RedPlum.com weekly newsletter, provided content and oversaw week-to-week production.

Education

S

Suffolk University - Sawyer Business School

Similar Pangeans

Chynna V.

Experienced Digital Marketing Leader | Data-driven l Growth & Content Strategy
Growth Marketing Management • Email Marketing • Product Marketing • 20 years of exp. • New York, NY, US

Brittany Myrick

Experienced Digital Marketing Specialist with a Strategic Focus
Social Media Marketing • 9 years of exp. • New York, NY, US

Matthew Walker

Head of Marketing | Marketing Director | Brand Strategy Consultant
Growth Marketing Management • Creative & Brand Strategy • Content Marketing • 12 years of exp. • Richmond, VA, US

Brittany Burke

Strategic Marketing Executive | Website & Campaign Expert | HubSpot Certified | Driving Growth with Smart, Data-Backed Strategy
Product Marketing • Growth Marketing Management • Content Marketing • 13 years of exp. • Colorado Springs, CO, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
President at Bright Marketing | Digital Marketing Expert
As President of Bright Marketing since May 2022, I oversee the company's strategic direction, business development, and overall operations to drive growth and success. Prior to this role, I served as Head of Digital Marketing at Everbridge, where I led digital marketing efforts to enhance brand awareness and customer engagement. My experience also includes a tenure as Senior Marketing Consultant and Digital Marketing Strategist at Perficient and Stone Temple Consulting, where I successfully executed over 65 digital transformations and managed numerous website redesign projects. I began my career as Digital/Affiliate Marketing Manager at Valassis, where I significantly increased affiliate commission income and developed the initial business requirements for RedPlum's Affiliate Program. I hold an educational background from Suffolk University - Sawyer Business School.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Chynna V.

Experienced Digital Marketing Leader | Data-driven l Growth & Content Strategy
Growth Marketing Management • Email Marketing • Product Marketing • 20 years of exp. • New York, NY, US

Brittany Myrick

Experienced Digital Marketing Specialist with a Strategic Focus
Social Media Marketing • 9 years of exp. • New York, NY, US

Matthew Walker

Head of Marketing | Marketing Director | Brand Strategy Consultant
Growth Marketing Management • Creative & Brand Strategy • Content Marketing • 12 years of exp. • Richmond, VA, US

Brittany Burke

Strategic Marketing Executive | Website & Campaign Expert | HubSpot Certified | Driving Growth with Smart, Data-Backed Strategy
Product Marketing • Growth Marketing Management • Content Marketing • 13 years of exp. • Colorado Springs, CO, US

Top Talent like Andrea are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Andrea Kathmann

Growth Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

B

President

Bright MarketingAs President of Bright Marketing, responsible for overseeing the company's strategic direction, business development, and overall operations to drive growth and success.
E

Head of Digital Marketing (Director)

EverbridgeNov 2020 - May 2022 • 1 yr 7 mosLed the digital marketing efforts, including strategy development, execution, and performance analysis to drive brand awareness and customer engagement.
P

Senior Marketing Consultant / Digital Marketing Strategist

PerficientJul 2018 - Apr 2020 • 1 yr 10 mos- Crafted growth strategies for client websites: successfully executing over 65 digital transformations (12 for enterprise sites, and 50+ for non-enterprise) - Managed website design/redesign projects, including strategizing the site architecture, creating wireframes, overseeing the design, development and QA process end to end. - Optimized websites for SEO and increased non-branded search traffic - Performed conversion optimization. Constructed A/B and multivariate tests resulting in increased revenue. Provided recommendations on value propositions, CTAs, demos, whitepapers, review placement, etc. Led website redesigns that increased conversions. - Directed dozens of international digital marketing initiatives, including strategizing and implementing a spoke-and-hub digital marketing approach, hiring and managing translators, and optimizing each country's website individually for regional keywords, requirements, and cultural alignment. - Implemented content strategies across dozens of major websites. Created the vision, goals, and layout of on-page and off-page content. Created editorial calendars and managed creation, curation, promotion and iteration of content. Designed and built well-organized 'Resource Centers' / content hubs to make content easily accessible by users. - Advised and oversaw social media strategies. - Set goals and KPIs for my internal team as well as for client teams. Held weekly meetings with my internal teams to track progress on reaching goals for all clients - Utilized reporting and analytics presentations to determine budget spend for different channels. - Customer Journey Mapping - Redesigned websites and created content strategies to better serve customer personas along customer journey.
S

Digital Marketing Strategist / Senior Marketing Consultant

Stone Temple ConsultingMay 2012 - Jul 2018 • 6 yrs 3 mos- Crafted growth strategies for client websites: successfully executing over 65 digital transformations (12 for enterprise sites, and 50+ for non-enterprise) - Managed website design/redesign projects, including strategizing the site architecture, creating wireframes, overseeing the design, development and QA process end to end. - Optimized websites for SEO and increased non-branded search traffic - Performed conversion optimization. Constructed A/B and multivariate tests resulting in increased revenue. Provided recommendations on value propositions, CTAs, demos, whitepapers, review placement, etc. Led website redesigns that increased conversions. - Directed dozens of international digital marketing initiatives, including strategizing and implementing a spoke-and-hub digital marketing approach, hiring and managing translators, and optimizing each country's website individually for regional keywords, requirements, and cultural alignment. - Implemented content strategies across dozens of major websites. Created the vision, goals, and layout of on-page and off-page content. Created editorial calendars and managed creation, curation, promotion and iteration of content. Designed and built well-organized 'Resource Centers' / content hubs to make content easily accessible by users. - Advised and oversaw social media strategies. - Set goals and KPIs for my internal team as well as for client teams. Held weekly meetings with my internal teams to track progress on reaching goals for all clients - Utilized reporting and analytics presentations to determine budget spend for different channels. - Customer Journey Mapping - Redesigned websites and created content strategies to better serve customer personas along customer journey.
V

Digital / Affiliate Marketing Manager

ValassisJun 2008 - Jan 2010 • 1 yr 8 mos- Oversaw all digital aspects of Save.com including development, design, and marketing - Conceptualized the design and functionality for Save.com; created the wireframe and functional specs for the site and project managed the outside designers and developers that implemented the conception into a functioning site - Closely monitored Google Analytics and optimized layout and content accordingly to increase site traffic and conversions - Managed Google Adwords campaigns and delivered optimal conversions and results - Grew Save.com brand recognition on Facebook and via sweepstakes and promotions - Negotiated exclusive offers and higher commission rates from advertisers - Steadily increased affiliate commission income by an average of 11% each month after month 6 while adhering to strict advertising and development budgets - Created and maintained a large network of contacts in the affiliate industry through constant phone and email interactions and attending several affiliate conferences per year - Developed initial business requirements for RedPlum's Affiliate Program which was developed and is managed in-house and grew program from 0 to over 1,000 publisher in 4 months - Sought new ways to improve syndication program, created functional spec docs for development team to implement these optimizations - Managed RedPlum.com weekly newsletter, provided content and oversaw week-to-week production.

Education

S

Suffolk University - Sawyer Business School

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.