Top talent is on Pangea

You are viewing Ariana's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Ariana Crockett

Growth Marketing Manager • Product Marketing Manager • Graphic Designer • Los Angeles, CA, US
Strategic Planning
Email Marketing
User Flows
Mobile Ad Campaigns
Video Editing
Print Advertising
TikTok
Web Analytics
Google Drive
Critical Thinking
Blog Writing
Creative Marketing
Bing Ads
SMS Marketing
Problem Solving
Digital Art
Product Marketing
Consulting
Digital Advertising
SEO
Social Ad Campaigns
Market Research
Digital Marketing
Brand Strategy
Logo Design
Promotional Marketing
Design
Social Media Marketing
Advertising
Agile Project Management
Lead Generation
Growth
Print Design
Marketing Strategy
Research
Ad Copy
Brand Design
UI/UX Design
Layout Design
Brand Identity
Start-ups
Cost Analysis
Graphic Design
Thumbnail Design
Branding
Pitch Decks
YouTube
Account Management
A/B Testing
Semrush
Ads Manager
Blog Marketing
Pinterest Ads
Campaign Marketing
Presentation Design
Websites
Miro
Content Creation
Survey Design
Growth Hacking
Search Engine Marketing
Messaging Strategy
Global Marketing
Content Strategy
Copywriting
Event Marketing
Podcast Marketing
Mobile Marketing
JIRA
Visual Design
Market Analysis
Display Ads
Growth Marketing
Integrated Marketing
Retargeting
Product Management
Pinterest
Data Formatting
Google Slides
Facebook Business Pages
Analytics
YouTube Analytics
Competitive Analysis
Marketing Analytics
Marketing
Facebook Ads
LinkedIn Ads
Canva
Figma
Analytical Thinking
On-site SEO
Google Search Ads
Google Sheets
Google My Business
Google Tag Manager
Google Analyics
Available for hire fromNegotiable
Contracts
Full-Time Roles
Growth Marketing + Product Marketing | B2B, B2C, Enterprise | Startups, Apps, SaaS, Platforms

Work History

W

Product Marketing Manager, Growth

Wavely App | Boss Zhipin - Kanzhun Limited (NASDAQ: BZ)May 2022 - Apr 2023 • 1 yrRecruitment/HR Tech Startup: AI-Matching, Chat-based, Job Board Platform & Mobile App | Employers/HR & Talent (B2C, B2B, Enterprise) ● Executed Wavely App’s U.S. entry messaging strategy (subsidiary of Boss Zhipin (BZ), driving 500K+ app installs on iOS & Google Play, through ongoing competitive analysis, market research, and experimentation to validate messaging (pain points + desires) per user segment & vertical ● Led full-cycle product launches, product launch plans of messaging, positioning, managing cross-functional stakeholder execution, and tracking launch KPI metrics to achieve goals of adoption, engagement, revenue growth, retention, and new user acquisition ● Produced all sales enablement materials including; pitch decks, case studies, white papers, demos, & webinars, crafting tailored product value messaging per enterprise audience segment & vertical, improving enterprise conversions by 22% & reducing sales cycle length ● Launched a PLG pricing strategy model that enabled user transitioned B2B freemium users to premium account upgrades kick starting the Wavely's first substantial revenue stream from B2B SMB/ Enterprise segments ● Led a $10M 360 campaign with Sales across four U.S. cities, increasing regional brand awareness and user growth, integrating field research into paid ads, OOH Ads, regional industry events, regional partnerships, and sales collaborations surpassing acquisition, MQLs & ROI KPIs exponentially ● Conducted user interviews & presented customer feedback, stories, & attribution data for $10M marketing spend, successfully influencing product roadmap prioritization for app/web signup flow improvements, revealing the cost per step (drop-off) of signup flow & lead capture forms ● Led AI-Ontology framework project with Data, Engineering, & Product teams in developing and launching AI match feature for skill/job matching, improving B2B internal referrals, employer & talent total daily matches, user retention, and increasing daily two-way chat
W

Senior Growth Marketer, B2C, B2B User Acquisition

Wavely App | Boss Zhipin - Kanzhun Limited (NASDAQ: BZ)Oct 2021 - May 2022 • 8 mos● Owned end-to-end execution of multi-channel paid ad campaigns & experiments, managing and optimizing a $500K quarterly marketing budget for B2B & B2C digital marketing campaigns (all stages of funnel) across Google Ads, Bing, LinkedIn, Facebook, YouTube, TikTok, X, Reddit, Apple Search, UAC, & OOH ● Exceeded B2B MQL targets by 12-16% QoQ by analyzing historical attribution data on Mixpanel, Google Analytics, Branch, Appsflyer, and Hubspot, to scaling of top lead generating channels, ads, messaging, graphics, CTA's, and landing pages per target audience and industry ● Implemented A/B testing process for B2B & B2C campaigns aligned with growth team KPIs per user segment and vertical, that revealed each audience's top converting channel, campaign, graphic, copy, call-to-action, targeting parameters, & landing pages to drive user acquisition, app installs, leads ● Launched landing pages aligned with paid ads utilizing Hubspot, Unbounce, & Figma, and implemented top converting messaging per audience & vertical, achieving a 200% increase in MQL lead generation, and a 23% reduction in cost per lead (CPL) averaging across all paid B2B channels ● Boosted user acquisition by 810% & slashed average acquisition cost by 26.5% in 4 mo. by applying significance sampling system to experiments, identifying underperforming campaigns to pause to scale top converting ads within ad group, improving engagement, conversion rate, and CPA ● Launched B2B & B2C reengagement Customer.io emails, SMS, in-app, & push notification campaigns that improved retention (DAU & MAU) by including tailored messaging & launch communications based on historical conversion data per cohort and industry with ongoing A/B testing
A

Growth Marketing Manager

Anderson Real Estate GroupApr 2020 - Apr 2021 • 1 yr 1 mo● Overhauled sales enablement pitch decks for sales team, boosting YoY average commission rate 100%, from 3% to 6% per sale in 3 months by creating variations with tailored messaging & positioning for pain points & desires per unique customer segment ● Implemented advanced omni channel strategies for lead nurturing utilizing marketing automation tools including HubSpot, Salesforce, and Marketo, increasing lead-to-opportunity rates by 40% and 25% growth of sales qualified lead generation (SQL)

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Growth Marketing + Product Marketing | B2B, B2C, Enterprise | Startups, Apps, SaaS, Platforms

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Ariana's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Ariana Crockett

Growth Marketing Manager • Product Marketing Manager • Graphic Designer • Los Angeles, CA, US
Strategic Planning
Email Marketing
User Flows
Mobile Ad Campaigns
Video Editing
Print Advertising
TikTok
Web Analytics
Google Drive
Critical Thinking
Blog Writing
Creative Marketing
Bing Ads
SMS Marketing
Problem Solving
Digital Art
Product Marketing
Consulting
Digital Advertising
SEO
Social Ad Campaigns
Market Research
Digital Marketing
Brand Strategy
Logo Design
Promotional Marketing
Design
Social Media Marketing
Advertising
Agile Project Management
Lead Generation
Growth
Print Design
Marketing Strategy
Research
Ad Copy
Brand Design
UI/UX Design
Layout Design
Brand Identity
Start-ups
Cost Analysis
Graphic Design
Thumbnail Design
Branding
Pitch Decks
YouTube
Account Management
A/B Testing
Semrush
Ads Manager
Blog Marketing
Pinterest Ads
Campaign Marketing
Presentation Design
Websites
Miro
Content Creation
Survey Design
Growth Hacking
Search Engine Marketing
Messaging Strategy
Global Marketing
Content Strategy
Copywriting
Event Marketing
Podcast Marketing
Mobile Marketing
JIRA
Visual Design
Market Analysis
Display Ads
Growth Marketing
Integrated Marketing
Retargeting
Product Management
Pinterest
Data Formatting
Google Slides
Facebook Business Pages
Analytics
YouTube Analytics
Competitive Analysis
Marketing Analytics
Marketing
Facebook Ads
LinkedIn Ads
Canva
Figma
Analytical Thinking
On-site SEO
Google Search Ads
Google Sheets
Google My Business
Google Tag Manager
Google Analyics
Available for hire fromNegotiable
Contracts
Full-Time Roles

Work History

W

Product Marketing Manager, Growth

Wavely App | Boss Zhipin - Kanzhun Limited (NASDAQ: BZ)May 2022 - Apr 2023 • 1 yrRecruitment/HR Tech Startup: AI-Matching, Chat-based, Job Board Platform & Mobile App | Employers/HR & Talent (B2C, B2B, Enterprise) ● Executed Wavely App’s U.S. entry messaging strategy (subsidiary of Boss Zhipin (BZ), driving 500K+ app installs on iOS & Google Play, through ongoing competitive analysis, market research, and experimentation to validate messaging (pain points + desires) per user segment & vertical ● Led full-cycle product launches, product launch plans of messaging, positioning, managing cross-functional stakeholder execution, and tracking launch KPI metrics to achieve goals of adoption, engagement, revenue growth, retention, and new user acquisition ● Produced all sales enablement materials including; pitch decks, case studies, white papers, demos, & webinars, crafting tailored product value messaging per enterprise audience segment & vertical, improving enterprise conversions by 22% & reducing sales cycle length ● Launched a PLG pricing strategy model that enabled user transitioned B2B freemium users to premium account upgrades kick starting the Wavely's first substantial revenue stream from B2B SMB/ Enterprise segments ● Led a $10M 360 campaign with Sales across four U.S. cities, increasing regional brand awareness and user growth, integrating field research into paid ads, OOH Ads, regional industry events, regional partnerships, and sales collaborations surpassing acquisition, MQLs & ROI KPIs exponentially ● Conducted user interviews & presented customer feedback, stories, & attribution data for $10M marketing spend, successfully influencing product roadmap prioritization for app/web signup flow improvements, revealing the cost per step (drop-off) of signup flow & lead capture forms ● Led AI-Ontology framework project with Data, Engineering, & Product teams in developing and launching AI match feature for skill/job matching, improving B2B internal referrals, employer & talent total daily matches, user retention, and increasing daily two-way chat
W

Senior Growth Marketer, B2C, B2B User Acquisition

Wavely App | Boss Zhipin - Kanzhun Limited (NASDAQ: BZ)Oct 2021 - May 2022 • 8 mos● Owned end-to-end execution of multi-channel paid ad campaigns & experiments, managing and optimizing a $500K quarterly marketing budget for B2B & B2C digital marketing campaigns (all stages of funnel) across Google Ads, Bing, LinkedIn, Facebook, YouTube, TikTok, X, Reddit, Apple Search, UAC, & OOH ● Exceeded B2B MQL targets by 12-16% QoQ by analyzing historical attribution data on Mixpanel, Google Analytics, Branch, Appsflyer, and Hubspot, to scaling of top lead generating channels, ads, messaging, graphics, CTA's, and landing pages per target audience and industry ● Implemented A/B testing process for B2B & B2C campaigns aligned with growth team KPIs per user segment and vertical, that revealed each audience's top converting channel, campaign, graphic, copy, call-to-action, targeting parameters, & landing pages to drive user acquisition, app installs, leads ● Launched landing pages aligned with paid ads utilizing Hubspot, Unbounce, & Figma, and implemented top converting messaging per audience & vertical, achieving a 200% increase in MQL lead generation, and a 23% reduction in cost per lead (CPL) averaging across all paid B2B channels ● Boosted user acquisition by 810% & slashed average acquisition cost by 26.5% in 4 mo. by applying significance sampling system to experiments, identifying underperforming campaigns to pause to scale top converting ads within ad group, improving engagement, conversion rate, and CPA ● Launched B2B & B2C reengagement Customer.io emails, SMS, in-app, & push notification campaigns that improved retention (DAU & MAU) by including tailored messaging & launch communications based on historical conversion data per cohort and industry with ongoing A/B testing
A

Growth Marketing Manager

Anderson Real Estate GroupApr 2020 - Apr 2021 • 1 yr 1 mo● Overhauled sales enablement pitch decks for sales team, boosting YoY average commission rate 100%, from 3% to 6% per sale in 3 months by creating variations with tailored messaging & positioning for pain points & desires per unique customer segment ● Implemented advanced omni channel strategies for lead nurturing utilizing marketing automation tools including HubSpot, Salesforce, and Marketo, increasing lead-to-opportunity rates by 40% and 25% growth of sales qualified lead generation (SQL)

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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