Arpit Mishra

Product Marketing Manager • Growth Marketing Manager • Social Media Marketing Specialist • Delhi Division, DL, IN • Open to relocation

Semrush

Blog Writing

Content Planning

Content Development

SEO

Google Search Ads

Product Strategy

Search Engine Marketing

Google Ads

Content Management

Lead Generation

Community Outreach

Marketing Analytics

Advertising

HubSpot

Email Marketing

Growth Marketing

Marketing

Product Marketing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Product Marketing Leader

🚀 Help businesses drive $7M+ in revenue | 💪🏼 Generated 20+ sales exceeding $100K each | 📈 Zero-To-One SaaS Marketing -> I'm a seasoned Product Marketing, GTM, Demand Generation, and Content Marketing expert with 12+ years of success in elevating B2B SaaS companies from startups to market leaders. Specializing in strategic marketing, HubSpot automation, and comprehensive product marketing strategies, I've been the architect behind generating over $7 million in revenue and executing 20+ sales exceeding $100K each. 🔍 What Sets Me Apart: Certified Expertise: Deep proficiency in HubSpot, complemented by a strategic blend of marketing automation tools to optimize your digital footprint. Proven Track Record: Enhanced B2B messaging, posit

Projects

Positioning and Messaging

NextBillion.ai wanted to clearly communicate its unique value and differentiators to prospects landing on their website pages. They had a decent amount of traffic on their key product pages and had a hero product with the potential to win against existing market leaders. But their website conversion rates were not as good as they desired. Improved messaging to get 3X conversion. See More

Work History

Fractional CMO

RennoContract EmployeeApr 2024 - Present • 6 mosRun end-to-end marketing campaigns including - Website messaging - Product Marketing - Google Ads - Outbound campaign

Marketing Advisor

Swift AnytimeJun 2022 - Present • 2 yrs 4 mosSwift Anytime helps iOS developers across various experience levels prepare for technical interviews.

Associate Director - Product Marketing

NextBillion.aiMay 2022 - Sep 2023 • 1 yr 5 mosLed Product Marketing to drive demand, enhance brand visibility, and support revenue growth. Product Marketing Strategy: - Developed and executed a product marketing strategy, increasing market share by 40%. - Transitioned from PAYG to bundled pricing models, reducing churn by 15%. - Conducted market research and competitive analysis, boosting brand recognition. - Implemented pricing strategies, increasing average deal size by 20%. - Executed ABM strategies, with the DG team. Go-to-Market: - Planned and executed GTM strategies, resulting in a 30% revenue increase and $2M in annual revenue. - Coordinated cross-functional teams, achieving a 60% increase in enterprise client acquisition. - Developed product positioning and messaging, increasing customer engagement by 30%. Inbound and Content Marketing: - Managed inbound marketing campaigns, increasing lead volume by 50%. - Produced content (whitepapers, case studies, blogs, webinars), leading to a 60% increase in organic traffic. - Implemented and optimized workflows using Google Analytics, increasing lead-to-customer conversion rates by 30%. - Tracked KPIs and refined strategies, improving overall marketing ROI by 20%. Sales Enablement: - Developed sales enablement tools, improving sales cycle efficiency by 40%. - Conducted training for sales teams, increasing productivity - Established a sales enablement process Customer Success Collaboration: - Worked with customer success teams, reducing churn by 15%. - Acted on customer feedback, increasing satisfaction scores. Team Leadership: - Led a cross-functional team, increasing productivity by 25%. - Set objectives and provided feedback, aligning teams on organizational goals.

Product Marketing Lead

100msMay 2021 - Feb 2022 • 10 mosThe original marketing Swiss knife at the company if it's marketing, I've done it!

Senior Marketing Manager

OorwinMay 2020 - Apr 2021 • 1 yrEffectively utilize competitive analysis and market research to assess plans and provide solutions that foster growth and increase productivity. Focus on building demand generation strategies, brand perception, new marketing techniques Responsible for Product Marketing, Product management, and lead generation Responsible for creating processes around entire marketing activities in Hubspot. Collaboration across Sales and Product teams for smooth flow of leads and technical changes in the product. Campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events to drive customer acquisition. Grew sales pipeline through quarterly inbound demand generation campaigns including email drip campaigns, PPC campaigns, webinars, sales-enablement collateral, promotions, and field events.

Product Marketing Consultant

Various CompaniesMay 2017 - Jun 2020 • 3 yrs 2 mosWorked as a Product Marketing Consultant for various companies, contributing to their marketing strategies and execution.

Education

Symbiosis Institute of Management Studies

Post graduate diploma in Business Management, Project Management2013 - 2014

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Technology (M.Tech.), Telecommunications Engineering2010 - 2012

Jaypee University of Engineering and Technology

B.TECH, ELECTRONICS AND COMMUNICATION2006 - 2010

Central Academy Schools

SSC & HSC, MATHS1999 - 2006

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