Top Talent like Dante are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Dante Kichi

Growth Marketing Manager • Sales Operations Manager • Email Marketing Specialist • Toronto, ON, CA
Competitive Analysis
Social Ad Campaigns
Copywriting
Facebook Business Pages
Digital Advertising
Google Tag Manager
Google Data Studio
Google Analyics
Salesforce
HubSpot
Growth Hacking
Growth Marketing
Marketing Analytics
Marketing Strategy
Retargeting
Advertising
Ads Manager
Available for hire fromNegotiable
Contracts
Data Driven B2B Growth Marketer specializing in Paid Advertising and Revenue Operations
Revenue-driven B2B marketing leader with over 8 years of success in driving measurable improvements to demand generation and revenue operations in the software industry. My core focus is on using a combination of creative marketing strategies and analytics to drive growth for organizations. Relevant Skills: - Demand generation strategy and execution - Sales enablement partnerships and processes - Paid advertising (Google Ads, LinkedIn Ads, Facebook Ads & Microsoft Ads) - Marketing automation, CRM management and optimization - Marketing attribution and forecasting - Platforms: Hubspot, Marketo, Salesforce, Salesloft, Gong, Zoominfo, Wordpress, Webflow, Drift, Google Analytics, Unbounce, Elementor, Hotjar, Google Tag Manager, Ahref

Projects

Moxie - Growth Marketing Consulting

Scaled ad spend from $2,000/month to $50,000/month while maintaining CPL and CAC efficiency. (Google Ads)

Work History

D

Owner

Dante Kichi Growth ConsultingAs the Owner, responsible for overseeing all aspects of the business, including strategy development, client acquisition, and project management.
M

Fractional Head of Growth

MoxieFreelancer- Manage Paid Ads (Google Ads, Microsoft Ads, Linkedin Ads, Facebook Ads), highlighted by scaling paid ads spend from $2,000/month to $50,000/month while maintaining CPL and CAC efficiency - Manage marketing tech stack, consulting with CEO on implementing new technologies based on team needs, current tech stack consists of HubSpot, WebFlow, Google Analytics, Google Tag Manager, Hotjar, SEMRush, VWO & Looker - Marketing operations lead, creating workflows, automations and net new properties to ensure data accuracy, utilizing reports and dashboards to highlight trends and make data driven decisions
M

Senior Demand Generation Manager

MedStackFull-time EmployeeSep 2022 - Feb 2024 • 1 yr 6 mos- Owned demand generation function at MedStack, including leading strategy, forecasting and budgeting, covering paid search, paid social, SEO, partnerships, and events, highlighted by 164% increase in marketing sourced pipeline from FY22 to FY23 - Owned Paid Search (Google Ads, Microsoft Ads) first managing existing agency relationship (FY22H2), then taking in-house, directly managing strategy, execution and budgeting (6-figures), highlighted by 40% decrease in cost per MQL and 123% increase in pipeline generated from FY22 to FY23 - Managed Paid Social (Linkedin Ads) including strategy, execution, budgeting (6-figures) and optimization, highlighted by 45% decrease in cost per MQL and 361% increase in pipeline generated from FY22 to FY23 - Owned organic strategy, bringing on SEO agency and working closely with consultants on website optimization and content creation, highlighted by 128% increase in organic traffic and 68% increase in organic pipeline generated from FY22 to FY23 - Worked closely with sales team, running monthly marketing/sales team meeting, focusing on optimizing the inbound lead funnel through the use of best practices and making data driven decisions with reports and dashboards - Team lead with marketing technology stack, negotiating contracts and implementing new technologies based on team needs, building a strong proficiency with HubSpot, Wordpress, Google Analytics, Google Tag Manager, Google Search Console, SEMRush, Hotjar & G2 Crowd
S

Growth Marketing Manager

StatfloFull-time EmployeeJun 2021 - Jul 2022 • 1 yr 2 mos- Managed demand generation function at Statflo, including leading strategy, forecasting and budgeting, covering paid search, paid social, partnerships, and website optimization, highlighted by 425% increase in marketing sourced pipeline from FY21Q1 to FY22Q1 - Owned and managed Paid Social (Linkedin & Facebook Ads), including strategy, execution, budgeting (6-figures) and optimization, highlighted by 66% increase in CTR, 40% decrease in CPA, and 450% increase in pipeline generated from FY21Q1 to FY22Q1 - Owned Paid Search (Google Search, Discovery & Display), including managing agency relations, strategy, execution, budgeting (6-figures) and optimization, highlighted by 250% increase in pipeline generated from FY21Q1 to FY22Q1 - Team lead with marketing technology stack, negotiating contracts and implementing new technologies based on team needs, building a strong proficiency with Salesforce, HubSpot, Unbounce, ZoomInfo, Drift, Google Analytics, Google Tag Manager, and Ahrefs - Worked closely with sales team, creating new inbound lead process and automations focused on increasing speed to lead and inbound lead conversion rates, through implementing a formalized inbound cadence and establishing more accountability through creating dashboards and reports that highlight these key metrics - Managed small demand generation team, establishing clear individual KPIs tied to marketing team goals, providing support and guidance through weekly team sync’s and quarterly reviews
P

Marketing & Sales Operations Manager

PostBeyond Inc.Full-time EmployeeMay 2019 - Jun 2021 • 2 yrs 2 mos- Managed $15,000/month digital advertising accounts including strategy, execution, and optimization across Google AdWords, LinkedIn Ads, and Facebook Ads, highlighted by 50% YOY growth in conversions while lowering CPA - Owned the marketing and sales technology stack, building a strong proficiency with Salesforce, HubSpot, SalesLoft, Gong, ZoomInfo, WordPress, Drift, Google Analytics, Unbounce and Sales Navigator - Developed and executed outbound campaigns, utilizing various strategies (ABM, targeted buyer personas and buyer intent targeting), highlighted by 25% YOY growth in outbound pipeline creation - Managed and supported inbound strategies (lead scoring, automation workflows, content syndication partnerships and website optimization), contributing to marketing revenue contribution of 60% in 2020 - Ran bi-weekly sales/marketing sync, keeping cross functional teams informed by preparing reports and dashboards, interpreting the information, and presenting findings with actionable insights - Implemented attribution model that allowed team to better understand revenue contribution per marketing channel, leading to reallocation of budget during COVID-related budget restrictions

Education

W

Wilfrid Laurier University

Bachelor of Business Administration (BBA), Marketing
A

Appleby College

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Data Driven B2B Growth Marketer specializing in Paid Advertising and Revenue Operations
Revenue-driven B2B marketing leader with over 8 years of success in driving measurable improvements to demand generation and revenue operations in the software industry. My core focus is on using a combination of creative marketing strategies and analytics to drive growth for organizations. Relevant Skills: - Demand generation strategy and execution - Sales enablement partnerships and processes - Paid advertising (Google Ads, LinkedIn Ads, Facebook Ads & Microsoft Ads) - Marketing automation, CRM management and optimization - Marketing attribution and forecasting - Platforms: Hubspot, Marketo, Salesforce, Salesloft, Gong, Zoominfo, Wordpress, Webflow, Drift, Google Analytics, Unbounce, Elementor, Hotjar, Google Tag Manager, Ahref

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Dante are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Dante Kichi

Growth Marketing Manager • Sales Operations Manager • Email Marketing Specialist • Toronto, ON, CA
Competitive Analysis
Social Ad Campaigns
Copywriting
Facebook Business Pages
Digital Advertising
Google Tag Manager
Google Data Studio
Google Analyics
Salesforce
HubSpot
Growth Hacking
Growth Marketing
Marketing Analytics
Marketing Strategy
Retargeting
Advertising
Ads Manager
Available for hire fromNegotiable
Contracts

Projects

Moxie - Growth Marketing Consulting

Scaled ad spend from $2,000/month to $50,000/month while maintaining CPL and CAC efficiency. (Google Ads)

Work History

D

Owner

Dante Kichi Growth ConsultingAs the Owner, responsible for overseeing all aspects of the business, including strategy development, client acquisition, and project management.
M

Fractional Head of Growth

MoxieFreelancer- Manage Paid Ads (Google Ads, Microsoft Ads, Linkedin Ads, Facebook Ads), highlighted by scaling paid ads spend from $2,000/month to $50,000/month while maintaining CPL and CAC efficiency - Manage marketing tech stack, consulting with CEO on implementing new technologies based on team needs, current tech stack consists of HubSpot, WebFlow, Google Analytics, Google Tag Manager, Hotjar, SEMRush, VWO & Looker - Marketing operations lead, creating workflows, automations and net new properties to ensure data accuracy, utilizing reports and dashboards to highlight trends and make data driven decisions
M

Senior Demand Generation Manager

MedStackFull-time EmployeeSep 2022 - Feb 2024 • 1 yr 6 mos- Owned demand generation function at MedStack, including leading strategy, forecasting and budgeting, covering paid search, paid social, SEO, partnerships, and events, highlighted by 164% increase in marketing sourced pipeline from FY22 to FY23 - Owned Paid Search (Google Ads, Microsoft Ads) first managing existing agency relationship (FY22H2), then taking in-house, directly managing strategy, execution and budgeting (6-figures), highlighted by 40% decrease in cost per MQL and 123% increase in pipeline generated from FY22 to FY23 - Managed Paid Social (Linkedin Ads) including strategy, execution, budgeting (6-figures) and optimization, highlighted by 45% decrease in cost per MQL and 361% increase in pipeline generated from FY22 to FY23 - Owned organic strategy, bringing on SEO agency and working closely with consultants on website optimization and content creation, highlighted by 128% increase in organic traffic and 68% increase in organic pipeline generated from FY22 to FY23 - Worked closely with sales team, running monthly marketing/sales team meeting, focusing on optimizing the inbound lead funnel through the use of best practices and making data driven decisions with reports and dashboards - Team lead with marketing technology stack, negotiating contracts and implementing new technologies based on team needs, building a strong proficiency with HubSpot, Wordpress, Google Analytics, Google Tag Manager, Google Search Console, SEMRush, Hotjar & G2 Crowd
S

Growth Marketing Manager

StatfloFull-time EmployeeJun 2021 - Jul 2022 • 1 yr 2 mos- Managed demand generation function at Statflo, including leading strategy, forecasting and budgeting, covering paid search, paid social, partnerships, and website optimization, highlighted by 425% increase in marketing sourced pipeline from FY21Q1 to FY22Q1 - Owned and managed Paid Social (Linkedin & Facebook Ads), including strategy, execution, budgeting (6-figures) and optimization, highlighted by 66% increase in CTR, 40% decrease in CPA, and 450% increase in pipeline generated from FY21Q1 to FY22Q1 - Owned Paid Search (Google Search, Discovery & Display), including managing agency relations, strategy, execution, budgeting (6-figures) and optimization, highlighted by 250% increase in pipeline generated from FY21Q1 to FY22Q1 - Team lead with marketing technology stack, negotiating contracts and implementing new technologies based on team needs, building a strong proficiency with Salesforce, HubSpot, Unbounce, ZoomInfo, Drift, Google Analytics, Google Tag Manager, and Ahrefs - Worked closely with sales team, creating new inbound lead process and automations focused on increasing speed to lead and inbound lead conversion rates, through implementing a formalized inbound cadence and establishing more accountability through creating dashboards and reports that highlight these key metrics - Managed small demand generation team, establishing clear individual KPIs tied to marketing team goals, providing support and guidance through weekly team sync’s and quarterly reviews
P

Marketing & Sales Operations Manager

PostBeyond Inc.Full-time EmployeeMay 2019 - Jun 2021 • 2 yrs 2 mos- Managed $15,000/month digital advertising accounts including strategy, execution, and optimization across Google AdWords, LinkedIn Ads, and Facebook Ads, highlighted by 50% YOY growth in conversions while lowering CPA - Owned the marketing and sales technology stack, building a strong proficiency with Salesforce, HubSpot, SalesLoft, Gong, ZoomInfo, WordPress, Drift, Google Analytics, Unbounce and Sales Navigator - Developed and executed outbound campaigns, utilizing various strategies (ABM, targeted buyer personas and buyer intent targeting), highlighted by 25% YOY growth in outbound pipeline creation - Managed and supported inbound strategies (lead scoring, automation workflows, content syndication partnerships and website optimization), contributing to marketing revenue contribution of 60% in 2020 - Ran bi-weekly sales/marketing sync, keeping cross functional teams informed by preparing reports and dashboards, interpreting the information, and presenting findings with actionable insights - Implemented attribution model that allowed team to better understand revenue contribution per marketing channel, leading to reallocation of budget during COVID-related budget restrictions

Education

W

Wilfrid Laurier University

Bachelor of Business Administration (BBA), Marketing
A

Appleby College

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.