Jeazelle Marquez

Hi! My name is Jeazelle — a user experience designer from NYC. I am a creative, a dedicated reality tv watcher, a problem solver, and someone who wants to help businesses thrive in the digital world while providing a worthwhile impression on people's experiences through great design.

Projects

Minerva

There are many huge life experiences that women go through. A lot of times, women don’t have access to appropriate information or guidance for these life experiences, especially those who are going through them for the first time. There needs to be a platform where women (specifically young women) can find information, support, and guidance through these situations; a platform in which they feel empowered to conquer life’s firsts, and have a strong and intelligent community to guide them. Minerva was designed to provide a safe space that helps girls to navigate life’s many “firsts”. We have observed that other products/services aren’t helping girls feel safe, informed, and connected with other girls. How might we design Minerva so that our users are successful based on level of support, education, and safety? We believe creating an app for women only will provide a safe space to navigate, learn about, and discuss life’s many “firsts”. Learn more at the link.See More

Department of Homeland Security

The current Department of Homeland Security website has several usability pain points, which makes it difficult for users to navigate through it. In addition, it suffers from an outdated look resulting in users feeling disinterested and unengaged. The 3 major pain points include poor categorization of tabs and sections, overwhelmingly amount of text, and lack of distinction between sections. The ultimate goal of the redesign is to develop a website with an intuitive design to eliminate any confusion and difficulty when using it. By reorganizing the main navigation tabs, incorporating a clean, modern visual design, establishing each section with color blocking and lines, and decreasing the amount of text and including more information cards, the user is able to move through the website with ease. Learn more at the link.See More

Local Lens

Travelers who seek the local experience struggle to find and book any local recommendations regarding tours and accommodations in one app. Local Lens is a travel app made for travelers over the age of 18 who want to book their tours and accommodations based on local recommendations and have direct access to local guides across the globe. Learn more at the link.See More

Rescue Dogs Rock

Rescue Dogs Rock is a New York City non-profit that helps find new homes for pets. Currently, their website is hard for a user to navigate and understand the clear message this organization is trying to send. Our goal is to help RDR increase adoptions and donations by redesigning their website, specifically to: draw more attention to their mission; streamline the donation process; simplify the navigation; and improve consistency of branding. Learn more at the link.See More

Work History

UX/UI Designer

DemocracyLabMay 2022 - Nov 2023 • 1 yr 7 mosConducted user interviews to gather insights into user behaviors, needs, and pain points. Executed surveys to collect quantitative data on user preferences and demographics. Planned and facilitated usability testing sessions to evaluate the effectiveness of digital products or prototypes. Analyzed qualitative and quantitative data to identify patterns, trends, and areas for improvement. Created user personas and journey maps to represent different user segments and their interactions with the product. Collaborated with cross-functional teams, including designers, developers, and product managers, to integrate user feedback into the product development process.

UX/UI Designer

EmpowerHerContract EmployeeOct 2023 - Aug 2024 • 11 mosDesigned an educational directory and applications dashboard for the mobile app “Mom Flex”, a rental assistance app for single mothers. Created wireframes, user flows, and interactive prototypes to visualize the app’s structure and functionality. Conducted UX audits to improve user satisfaction and ROI. Conducted extensive user testing to ensure user-friendly experience. Worked closely in a fast-paced environment with cross-functional teams including developers, product managers, and other designers to ensure that the design vision is aligned with technical feasibility and business goals.

UX/UI Designer

Access to CounselingFreelancerDesigning an app that provides mental health counseling service to schools that exclusively serve students who are blind or deaf. Creating wireframes, user flows, and interactive prototypes of an AI-assisted messaging service between the students and licensed and trained practitioners. Collaborating with cross-disciplinary teams to enhance interactive offerings through user testing and feedback gathering, promoting a data-informed and iterative creative process.

Education

Columbia University

Certification, UX/UI Design

San Francisco State University

Bachelor’s Degree, Kinesiology

Long Island University

Doctorate, Physical Therapy

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