John Mohr

Growth Marketing Manager • Newport Beach, CA, US

Business Plans

Product Marketing

Facebook Ads

Entrepreneurship

Go-to-market Strategy

Strategy & Business Development

Consulting

Jack-of-all Trades

Paid Ads

Marketing Strategy

Digital Marketing

Advertising

Marketing

Google Search Ads

G-Suite

Google Ads

Available for hire fromNegotiable

Contracts

Full-Time Roles

Entrepreneurship Graduate | Growth Consultant | E-commerce Founder

Graduating with a Bachelor of Business Administration in Entrepreneurship/Entrepreneurial Studies from Chapman University, I have honed my skills in growth consulting and e-commerce. As a Growth Consultant at Mohr Growth Marketing, I led dynamic marketing strategies for startups, consistently exceeding revenue goals. My entrepreneurial spirit led me to found TheMenimalist.com, an e-commerce site that achieved top 5% traffic on Shopify. My experience as an Eagle Scout instilled leadership and teamwork, shaping my strong work ethic. These diverse experiences have equipped me with a unique perspective and a relentless commitment to innovation. Leveraging agility and problem-solving, I thrive in evolving landscapes, consistently delivering tangible results. My journey is marked by a hunger for professional development and a dedication to driving sustainable growth. Tested and proven, I have generated substantial new business for clients across various industries.

Projects

Marketing Director - PraireFire RANK

Conducted analysis, target setting, stratification, and implementation of various marketing and organizational efforts to successfully generate nationwide interest in a new Private Equity backed venture. Identified significant performance gaps in operations, leading to hundreds of labor hours saved with implemented automations. ▪ Project goals accomplished within appropriated $2.5MM budget, KPI targets greatly exceeded with 5,900% MQL growth and 2,830% SM follower growth in 6 week timeframe ▪ Developed and managed high-level omnichannel strategy for landing pages, CRM, and mass communication systems to streamline signups, invitations, registrations, travel information, and weekend itineraries to over 5,000 contactsSee More

Facebook Advertising Manager - Avana Cocktails

Charged with a distinctive goal of attracting geo-specific traffic to in-store taste-testing for a specialized CPG product across 70+ statewide grocery chain locations, I orchestrated the complete funnel design and optimization to exceed KPIs. This initiative played a pivotal role in elevating Avana to the top-selling Canned Cocktail position in various grocery store chains, including Whole Foods, achieving remarkable success in both unit sales and revenue. ▪ After proper strategic design of the funnel, ongoing data-driven optimizations to this campaign were the primary factor in ensuring a satisfactory conversion rate.See More

Work History

Growth Consultant

Mohr Growth MarketingMar 2022 - Present • 2 yrs 7 mosOver the past few years operating independently as Mohr Growth, spearheaded dynamic marketing and growth strategies for startups, designing and building bridges for organizations to overcome a diverse array of growth challenges. With a foundation forged from successfully building and scaling E-commerce brands, the team prioritized client outcomes with a smile above all else, consistently impacting revenue growth and exceeding contracted expectations. The approach is marked by a relentless commitment to innovation and problem-solving, leveraging the agility to adapt quickly to evolving trends and market landscapes. Utilized unique perspectives to our advantage, consistently delivering tangible results to achieve goals even in the face of uncertainty. Attributed exceptional project outcomes to a consistent hunger for professional development and a commitment to a lifelong journey of learning. Mohr Growth has been tested and proven to generate substantial new business for clients across various industries and strategic approaches. From conceptualization to execution, thrived on delivering unparalleled value and driving sustainable growth for our clients.

Founder

TheMenimalist.comJan 2014 - May 2015 • 1 yr 5 mosMy first true entrepreneurial venture that went beyond simply creating my own job, I launched this E-Commerce Site as my first true business at the age of 15. I launched this new venture with a budget of $500 in personal savings from small gigs as a teenager. The goal of the venture was naturally to generate more income than the minimum wage jobs available to me as a teenager, but I was unafraid of failing, as I knew that I would emerge from the failure with a significantly stronger marketing skillset than when I started, which would help me in the future. Attempting to attract customers online, I had burned through $400 in the first few weeks since launch with a mere $40 in revenue to account for it. After this frustrating realization, I decided to switch my targeting strategy to focus on a ICP that I personally understood, people that work with mechanical tools. As my final attempt at generating a positive ROI before moving on from the venture, I selected a new product to drop-ship that was quite unique, a miniature wrench wrapped into a ring. The last $100 from the budget was quickly sent to a mechanic's meme page I discovered on Instagram, and in return, the owner would feature a post I created for 24 hours as an advertisement. Within 2 hours of the posting, my computer was buzzing with $1,000 in new orders! The Menimalist provided useful men's outdoors tools, trinkets, and personal accessories. After this discovery, I spent the most of my efforts generating new customers through the use of Facebook ads and Instagram promotional posts, as I knew that recurring revenue from remarketing to existing customers would be my easiest path to sustainable growth. -Top 5% by traffic of stores launched the same week on Shopify platform. - Heavy emphasis on building ICP and figuring out where ICP likes to look. - Learned how to quantify projected ROI of promotions - Practiced building, testing, and optimizing campaigns to maximize profits

Eagle Scout

Boy Scouts of AmericaNov 2009 - Jun 2015 • 5 yrs 8 mosLearning life skills such as team management, how to aid and perform in stressful scenarios, and developing a strong work ethic towards many merits and leadership positions within Scouts.

Education

Chapman University

Bachelor of Business Administration - BBA, Entrepreneurship/Entrepreneurial Studies2017 - 2020

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