Top Talent like Melina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Melina Liulakis

Creative & Brand Strategist • Copywriter • PR and Communications Specialist • New York, NY, US
Copywriting
Global Marketing
Strategic Planning
Brand Strategy
Marketing Strategy
Social Media Marketing
Competitive Analysis
Marketing
Advertising
Customer Discovery
Market Analysis
A/B Testing
Market Research
Survey Creation
Secondary Research
Available for hire fromNegotiable
Contracts
Media Strategy Consultant
Dynamic and results-driven marketer with over five years of experience in strategic media buying/planning, project management and data-driven analysis across global and local markets.

Work History

A

Commercial Operations Coordinator

AMC NetworksManaged commercial operations by entering commercials in Wide Orbit, coordinating traffic instructions with advertising agencies, and troubleshooting on-air discrepancies. Ensured all commercials were numbered, with correct ISCI codes and copy rotations assigned, while maintaining traffic contact documents. Coordinated billboard production with Creative Services and scheduled them on the log with traditional media accordingly.
E

Manager, Global Strategy

EssenceMediacomNov 2022 - Apr 2024 • 1 yr 6 mosLed coordination efforts between global and local teams at EssenceMediacom to develop strategic brand planning for Dell Technologies and Alienware. Conducted in-depth analysis on competitive set, past campaign performance, and market trends to contribute to the development of communication frameworks and strategies.
A

Media Planning & Strategy Coordinator

AMC NetworksApr 2021 - Nov 2022 • 1 yr 8 mosScheduled daily linear promotions and graphics for BBC America, AMC, and IFC networks to meet campaign impression targets. Developed strategies to promote BBCA franchises and sister networks' programming across Linear and Streaming platforms. Collaborated with creative team to ensure delivery of relevant promotions and graphics. Monitored and analyzed competitor programming and promotional plans. Managed daily linear promotions and graphics for AMC and IFC networks to enhance campaign effectiveness. Reviewed all on-air materials for content accuracy, ensuring high-quality output. Organized and updated media assets in networks' channel catalogues for easy access and reference.
A

Media Coordinator, Local

Active InternationalJan 2021 - Apr 2021 • 4 mosManaged client campaigns for Fiat-Chrysler Auto and Kroger within the Local Media Group, ensuring successful implementation of media objectives and strategies. Collaborated cross-functionally with account directors, clients, and vendors to optimize business scope requirements and achieve GRPs/Impression goals. Provided monthly account audits to reconcile client final billing packets and ensured airtime schedules adhered to client specified guidelines.

Education

C

Colgate University

Bachelor of Arts - BA, Political Science and Government
U

University of St Andrews

International Relations and Affairs, Film & Media Studies

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Media Strategy Consultant
Dynamic and results-driven marketer with over five years of experience in strategic media buying/planning, project management and data-driven analysis across global and local markets.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Melina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Melina Liulakis

Creative & Brand Strategist • Copywriter • PR and Communications Specialist • New York, NY, US
Copywriting
Global Marketing
Strategic Planning
Brand Strategy
Marketing Strategy
Social Media Marketing
Competitive Analysis
Marketing
Advertising
Customer Discovery
Market Analysis
A/B Testing
Market Research
Survey Creation
Secondary Research
Available for hire fromNegotiable
Contracts

Work History

A

Commercial Operations Coordinator

AMC NetworksManaged commercial operations by entering commercials in Wide Orbit, coordinating traffic instructions with advertising agencies, and troubleshooting on-air discrepancies. Ensured all commercials were numbered, with correct ISCI codes and copy rotations assigned, while maintaining traffic contact documents. Coordinated billboard production with Creative Services and scheduled them on the log with traditional media accordingly.
E

Manager, Global Strategy

EssenceMediacomNov 2022 - Apr 2024 • 1 yr 6 mosLed coordination efforts between global and local teams at EssenceMediacom to develop strategic brand planning for Dell Technologies and Alienware. Conducted in-depth analysis on competitive set, past campaign performance, and market trends to contribute to the development of communication frameworks and strategies.
A

Media Planning & Strategy Coordinator

AMC NetworksApr 2021 - Nov 2022 • 1 yr 8 mosScheduled daily linear promotions and graphics for BBC America, AMC, and IFC networks to meet campaign impression targets. Developed strategies to promote BBCA franchises and sister networks' programming across Linear and Streaming platforms. Collaborated with creative team to ensure delivery of relevant promotions and graphics. Monitored and analyzed competitor programming and promotional plans. Managed daily linear promotions and graphics for AMC and IFC networks to enhance campaign effectiveness. Reviewed all on-air materials for content accuracy, ensuring high-quality output. Organized and updated media assets in networks' channel catalogues for easy access and reference.
A

Media Coordinator, Local

Active InternationalJan 2021 - Apr 2021 • 4 mosManaged client campaigns for Fiat-Chrysler Auto and Kroger within the Local Media Group, ensuring successful implementation of media objectives and strategies. Collaborated cross-functionally with account directors, clients, and vendors to optimize business scope requirements and achieve GRPs/Impression goals. Provided monthly account audits to reconcile client final billing packets and ensured airtime schedules adhered to client specified guidelines.

Education

C

Colgate University

Bachelor of Arts - BA, Political Science and Government
U

University of St Andrews

International Relations and Affairs, Film & Media Studies

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.