Top Talent like Michael are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Michael Bates

Content Marketing Manager • Creative & Brand Strategist • Social Media Marketing Specialist • Toronto, ON, CA
Branding
Integrated Marketing
Google Tag Manager
Instagram Ads
Instagram
Promotional Marketing
Facebook Ads
Facebook Business Pages
Facebook
LinkedIn Ads
Social Ad Campaigns
Brand Strategy
Digital Marketing
Social Media Marketing
Digital Advertising
Blog Writing
Pinterest Ads
Advertising
Pinterest
Marketing
Available for hire fromNegotiable
Contracts
Director, Marketing & E-commerce | Shopify Management, Growth Marketing, Brand Storytelling
With over 14 years of experience in marketing across multiple industries, Michael has a proven track record of creating and executing innovative and impactful campaigns that drive growth, engagement, and loyalty. Michael's core competencies include creative direction, content creation, social media marketing, email marketing, media planning, analytics, and account management. He is certified by Google, Pinterest, and Reddit in digital marketing and e-commerce best practices. Michael's mission is to find out of the box ways to connect with key audiences, using data as a backbone for making decisions. He is always looking for new and exciting opportunities to collaborate with fellow marketers and storytellers. Let's connect!

Work History

N

Director, Marketing & E-commerce

North ArcManagement of Retail operation through Shopify and an integrated tech stack for Direct (B2C) and B2B channel, including finance oversight and delivering on key performance indicators (KPIs). Strategic marketing lead which include social media marketing (organic & paid), email marketing, lifecycle marketing, storytelling and google + meta ads management across the globe (Key Markets: Canada, US, APAC). Drive growth marketing for customer acquisition and retention with agile mindset and coaching team members to build internal skills.
M

Account Director

Multiple Ad AgenciesApr 2022 - May 2023 • 1 yr 2 mosOversaw Account management of multiple brands (Mining, Pharma, Charities, and CPG) planning to drive key metrics like customer engagement and conversion. Included channel planning for paid Meta (Facebook & Instagram), Google Ads, Organic Search, and channel analytics. Team Management of 2 employees.
T

Marketing Manager, Acquisition

Torstar CorporationJan 2021 - Apr 2022 • 1 yr 4 mosStrategize, build, and activate acquisition based campaigns. Own communication plan for acquisition marketing. Manage subscription flow. Work in tandem with product team to develop best in class experiences. AEM management.
S

Sr. Marketing Manager, Digital Media + Communications

Steam Whistle BrewingJan 2020 - Nov 2020 • 11 mosBuilt communication plan for new launches. Launched new Home Beer Delivery store, optimized sales driving +200% in top line revenue. Designed email marketing tests and learns. Drove social engagement increase of +260%. Managed MM Media budget. Ideated campaign ideas, communication plans, and enterprise web development.
S

Digital Marketing & Communications Manager

Steam Whistle BrewingJul 2018 - Jan 2020 • 1 yr 7 mosLead content + media strategy (paid/organic) for all brands (Steam Whistle, Von Bugle, Biergärten, Fat Tire Canada, Corporate). Build communications plan across all brands. Update, track, and optimize all digital channels (SEO/SEM, Schema, GA). Set KPIs, goals, and build analytic reports for directors. Manage direct report, budgets, and agency relationships. Organize content development.

Education

U

University of Toronto

Advertising2015 - 2016
W

Wesleyan University

Certificate of Creative Writing2022 - 2033
M

Mohawk College

Ontario College Advanced Diploma, Broadcast Television and Communications Media2007 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Director, Marketing & E-commerce | Shopify Management, Growth Marketing, Brand Storytelling
With over 14 years of experience in marketing across multiple industries, Michael has a proven track record of creating and executing innovative and impactful campaigns that drive growth, engagement, and loyalty. Michael's core competencies include creative direction, content creation, social media marketing, email marketing, media planning, analytics, and account management. He is certified by Google, Pinterest, and Reddit in digital marketing and e-commerce best practices. Michael's mission is to find out of the box ways to connect with key audiences, using data as a backbone for making decisions. He is always looking for new and exciting opportunities to collaborate with fellow marketers and storytellers. Let's connect!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Michael are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Michael Bates

Content Marketing Manager • Creative & Brand Strategist • Social Media Marketing Specialist • Toronto, ON, CA
Branding
Integrated Marketing
Google Tag Manager
Instagram Ads
Instagram
Promotional Marketing
Facebook Ads
Facebook Business Pages
Facebook
LinkedIn Ads
Social Ad Campaigns
Brand Strategy
Digital Marketing
Social Media Marketing
Digital Advertising
Blog Writing
Pinterest Ads
Advertising
Pinterest
Marketing
Available for hire fromNegotiable
Contracts

Work History

N

Director, Marketing & E-commerce

North ArcManagement of Retail operation through Shopify and an integrated tech stack for Direct (B2C) and B2B channel, including finance oversight and delivering on key performance indicators (KPIs). Strategic marketing lead which include social media marketing (organic & paid), email marketing, lifecycle marketing, storytelling and google + meta ads management across the globe (Key Markets: Canada, US, APAC). Drive growth marketing for customer acquisition and retention with agile mindset and coaching team members to build internal skills.
M

Account Director

Multiple Ad AgenciesApr 2022 - May 2023 • 1 yr 2 mosOversaw Account management of multiple brands (Mining, Pharma, Charities, and CPG) planning to drive key metrics like customer engagement and conversion. Included channel planning for paid Meta (Facebook & Instagram), Google Ads, Organic Search, and channel analytics. Team Management of 2 employees.
T

Marketing Manager, Acquisition

Torstar CorporationJan 2021 - Apr 2022 • 1 yr 4 mosStrategize, build, and activate acquisition based campaigns. Own communication plan for acquisition marketing. Manage subscription flow. Work in tandem with product team to develop best in class experiences. AEM management.
S

Sr. Marketing Manager, Digital Media + Communications

Steam Whistle BrewingJan 2020 - Nov 2020 • 11 mosBuilt communication plan for new launches. Launched new Home Beer Delivery store, optimized sales driving +200% in top line revenue. Designed email marketing tests and learns. Drove social engagement increase of +260%. Managed MM Media budget. Ideated campaign ideas, communication plans, and enterprise web development.
S

Digital Marketing & Communications Manager

Steam Whistle BrewingJul 2018 - Jan 2020 • 1 yr 7 mosLead content + media strategy (paid/organic) for all brands (Steam Whistle, Von Bugle, Biergärten, Fat Tire Canada, Corporate). Build communications plan across all brands. Update, track, and optimize all digital channels (SEO/SEM, Schema, GA). Set KPIs, goals, and build analytic reports for directors. Manage direct report, budgets, and agency relationships. Organize content development.

Education

U

University of Toronto

Advertising2015 - 2016
W

Wesleyan University

Certificate of Creative Writing2022 - 2033
M

Mohawk College

Ontario College Advanced Diploma, Broadcast Television and Communications Media2007 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.