Top Talent like Michael are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Michael David Bates

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts
Marketing Leader | E-commerce Strategist
With a robust background in marketing and communications, I have honed my expertise across various industries, including retail, advertising, and media. I hold an Ontario College Advanced Diploma in Broadcast Television and Communications Media from Mohawk College and have pursued further education in Advertising at the University of Toronto. Currently, I am enhancing my skills with a Certificate of Creative Writing from Wesleyan University. My professional journey includes a pivotal role as Director of Marketing & E-commerce at North Arc, where I lead strategic marketing initiatives and manage retail operations through Shopify. Previously, I served as an Account Director at multiple ad agencies, focusing on customer engagement and conversion. My tenure at Torstar Corporation and Steam Whistle Brewing further solidified my capabilities in digital marketing, acquisition strategies, and communications. I am passionate about driving growth and innovation, leveraging my skills to achieve key performance indicators and foster team development.

Work History

N

Director, Marketing & E-commerce

North ArcManagement of Retail operation through Shopify and an integrated tech stack for Direct (B2C) and B2B channel, including finance oversight and delivering on key performance indicators (KPIs). Strategic marketing lead which include social media marketing (organic & paid), email marketing, lifecycle marketing, storytelling and google + meta ads management across the globe (Key Markets: Canada, US, APAC). Drive growth marketing for customer acquisition and retention with agile mindset and coaching team members to build internal skills.
M

Account Director

Multiple Ad AgenciesApr 2022 - May 2023 • 1 yr 2 mosOversaw Account management of multiple brands (Mining, Pharma, Charities, and CPG) planning to drive key metrics like customer engagement and conversion. Included channel planning for paid Meta (Facebook & Instagram), Google Ads, Organic Search, and channel analytics. Team Management of 2 employees.
T

Marketing Manager, Acquisition

Torstar CorporationJan 2021 - Apr 2022 • 1 yr 4 mosStrategize, build, and activate acquisition based campaigns. Own communication plan for acquisition marketing. Manage subscription flow. Work in tandem with product team to develop best in class experiences. AEM management.
S

Sr. Marketing Manager, Digital Media + Communications

Steam Whistle BrewingJan 2020 - Nov 2020 • 11 mosBuilt communication plan for new launches. Launched new Home Beer Delivery store, optimized sales driving +200% in top line revenue. Designed email marketing tests and learns. Drove social engagement increase of +260%. Managed MM Media budget. Ideated campaign ideas, communication plans, and enterprise web development.
S

Digital Marketing & Communications Manager

Steam Whistle BrewingJul 2018 - Jan 2020 • 1 yr 7 mosLead content + media strategy (paid/organic) for all brands (Steam Whistle, Von Bugle, Biergärten, Fat Tire Canada, Corporate). Build communications plan across all brands. Update, track, and optimize all digital channels (SEO/SEM, Schema, GA). Set KPIs, goals, and build analytic reports for directors. Manage direct report, budgets, and agency relationships. Organize content development.

Education

U

University of Toronto

Advertising2015 - 2016
W

Wesleyan University

Certificate of Creative Writing2022 - 2033
M

Mohawk College

Ontario College Advanced Diploma, Broadcast Television and Communications Media2007 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing Leader | E-commerce Strategist
With a robust background in marketing and communications, I have honed my expertise across various industries, including retail, advertising, and media. I hold an Ontario College Advanced Diploma in Broadcast Television and Communications Media from Mohawk College and have pursued further education in Advertising at the University of Toronto. Currently, I am enhancing my skills with a Certificate of Creative Writing from Wesleyan University. My professional journey includes a pivotal role as Director of Marketing & E-commerce at North Arc, where I lead strategic marketing initiatives and manage retail operations through Shopify. Previously, I served as an Account Director at multiple ad agencies, focusing on customer engagement and conversion. My tenure at Torstar Corporation and Steam Whistle Brewing further solidified my capabilities in digital marketing, acquisition strategies, and communications. I am passionate about driving growth and innovation, leveraging my skills to achieve key performance indicators and foster team development.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Michael are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Michael David Bates

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

N

Director, Marketing & E-commerce

North ArcManagement of Retail operation through Shopify and an integrated tech stack for Direct (B2C) and B2B channel, including finance oversight and delivering on key performance indicators (KPIs). Strategic marketing lead which include social media marketing (organic & paid), email marketing, lifecycle marketing, storytelling and google + meta ads management across the globe (Key Markets: Canada, US, APAC). Drive growth marketing for customer acquisition and retention with agile mindset and coaching team members to build internal skills.
M

Account Director

Multiple Ad AgenciesApr 2022 - May 2023 • 1 yr 2 mosOversaw Account management of multiple brands (Mining, Pharma, Charities, and CPG) planning to drive key metrics like customer engagement and conversion. Included channel planning for paid Meta (Facebook & Instagram), Google Ads, Organic Search, and channel analytics. Team Management of 2 employees.
T

Marketing Manager, Acquisition

Torstar CorporationJan 2021 - Apr 2022 • 1 yr 4 mosStrategize, build, and activate acquisition based campaigns. Own communication plan for acquisition marketing. Manage subscription flow. Work in tandem with product team to develop best in class experiences. AEM management.
S

Sr. Marketing Manager, Digital Media + Communications

Steam Whistle BrewingJan 2020 - Nov 2020 • 11 mosBuilt communication plan for new launches. Launched new Home Beer Delivery store, optimized sales driving +200% in top line revenue. Designed email marketing tests and learns. Drove social engagement increase of +260%. Managed MM Media budget. Ideated campaign ideas, communication plans, and enterprise web development.
S

Digital Marketing & Communications Manager

Steam Whistle BrewingJul 2018 - Jan 2020 • 1 yr 7 mosLead content + media strategy (paid/organic) for all brands (Steam Whistle, Von Bugle, Biergärten, Fat Tire Canada, Corporate). Build communications plan across all brands. Update, track, and optimize all digital channels (SEO/SEM, Schema, GA). Set KPIs, goals, and build analytic reports for directors. Manage direct report, budgets, and agency relationships. Organize content development.

Education

U

University of Toronto

Advertising2015 - 2016
W

Wesleyan University

Certificate of Creative Writing2022 - 2033
M

Mohawk College

Ontario College Advanced Diploma, Broadcast Television and Communications Media2007 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.