Ronald Davenport

B2C lifecycle marketer with 4+ years driving retention, repeat purchase, and revenue across email, SMS, and journey marketing. Hands-on operator building in-platform journeys, running A/B tests, and shipping fast; recent results include 300% YoY BFCM revenue lift at Zendrop and a 20% lift in webinar attendance at Ramsey Solutions through SMS integration. Builds performance dashboards, works across ESP migrations and integrations, and uses AI tools to scale personalized lifecycle communications.

Projects

Onboarding Conversion Lift at Zendrop

Personalized the customer onboarding journey at Zendrop (subscription SaaS for ecom operators) using zero- and first-party data captured at signup. Rebuilt the email sequence to dynamically adjust messaging based on user goals, store stage, and product fit. Shipped in 6 weeks and lifted onboarding conversion by 135%, driving direct downstream revenue. Skills: Lifecycle Marketing, Customer Onboarding, Segmentation, Email Marketing, A/B Testing, HubSpotSee More

300% YoY BFCM Revenue Growth

Strategized and executed Zendrop's 2024 Black Friday/Cyber Monday campaign — the company's largest revenue event of the year. Built segmented promo flows across email and SMS, ran journey-sensitive coupon execution, and partnered with the analytics team to set up real-time tracking. Campaign delivered 300% YoY revenue growth.See More

Production AI Reply System at Scratchpay

Designed and built a production AI system at Scratchpay (B2B healthcare lending platform) that drafts personalized replies across email and SMS. Integrated with Salesforce and HubSpot to pull live customer context. Skills: AI/LLM Integration, Lifecycle Marketing, Email Marketing, SMS Marketing, Salesforce, HubSpot, Marketing AutomationSee More

Two-Sided Lifecycle Architecture at Scratchpay

Mapped and built lifecycle programs for both sides of Scratchpay's marketplace: B2B clinic acquisition (demo → agreement → deployment) and B2C borrower journey (approval → e-sign → repayment). A/B tested the borrower activation flow, lifting approval-to-e-sign conversion from 55% to 57% (+3.6% signed loan volume). Launched repayment email/SMS series at 10% CTR driving ~$40K monthly in additional repayment volume. Skills: Lifecycle Marketing, B2B Marketing, Email Marketing, SMS Marketing, Journey Mapping, A/B TestingSee More

Work History

Lifecycle Marketer

Scratch Financial• Built B2C borrower lifecycle journey across approval → loan e-sign → repayment, establishing baseline conversion rates and prioritized intervention points at each stage. • Launched repayment journey email and SMS series averaging 10% CTR, driving ~$40,000 monthly increase in repayment volume. • A/B tested borrower activation flow, lifting approval-to-e-sign conversion from 55% to 57% and increasing signed loan volume by 3.6%. • Deployed personalized SMS reminders and multi-channel touchpoints across the borrower journey, improving on-time repayment rates and customer engagement. • Built AI tools to automate reply handling and personalize lifecycle communications at scale across email and SMS. • Designed performance dashboards surfacing real-time lifecycle metrics, giving leadership visibility into engagement, conversion, and revenue trends.

Senior Lifecycle Marketing Specialist

Zendrop• Strategized and executed 2024 BFCM campaign — the company's largest revenue event — delivering 300% YoY revenue growth through coupon execution, segmented promo flows, and journey optimization. • Personalized customer onboarding journeys using zero- and first-party data, lifting onboarding conversion by 135% and accelerating activation. • Grew webinar revenue 700% MoM by running customer surveys, identifying engagement gaps, and iterating on lifecycle touchpoints around the webinar funnel. • Optimized subscription upsell funnel by adding journey-sensitive upsell pages and lifecycle email flows, increasing Zendrop Plus conversion by 36%. • Applied 80/20 analysis to reallocate effort toward highest-leverage channels, doubling December 2024 campaign revenue YoY. • Used segmentation learnings from Q1–Q3 to optimize Q4 2025 promo strategy, producing a six-figure YoY increase in new subscription revenue. • Led full ESP migration from ActiveCampaign to HubSpot, partnering with engineering to ship without revenue disruption — improved tracking depth and downstream attribution.

Email Marketing Specialist

PPA Tour / Pickleball.com• Managed B2C lifecycle marketing for tournament directors and consumer players using the Pickleball.com platform across email and SMS channels. • Spearheaded full email program rebuild — grew cadence from 1–2 emails per month into a top-attributed revenue channel via SMS integration, geo-targeted segmentation, and send-time optimization. • Built complex automation logic and API integrations triggering lifecycle communications on key user actions across the tournament platform. • Created consumer customer personas and high-converting copy that lifted engagement KPIs and tournament revenue attribution.

Email Marketing Specialist

Ramsey Solutions• Managed segmented consumer lead lists of 200K+ across multiple audiences with consistent weekly net growth. • Drove 20% lift in webinar attendance by pioneering SMS integration into automation sequences. • Built dynamic, cross-client-compatible HTML/CSS email templates ensuring rendering parity across major clients. • Authored monthly KPI and revenue reports informing executive comms strategy.

Education

Digital Crafts

Full-Stack Web Development (Intensive full-stack engineering program), Full-Stack Web Development2021

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