Top Talent like Shelby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shelby Stephenson

Sales & Business Development Manager
Salt Lake City, UT, US
Trend Forecasting
Marketing Strategy
Strategy & Business Development
Brand Development
Data Entry
Brand Strategy
Brand Management
Tableau
VBA
SQL
PowerBI
Available for hire fromNegotiable
Contracts
Senior Product Strategist with Expertise in Data Analytics, Product Strategy, GTM, Growth Marketing, and Business and Sales Strategy
Data driven strategist with 10+ years of experience across GTM strategy, product marketing, customer experience, and program launches in automotive, manufacturing, HR tech, and supply chain industries. Skilled in stakeholder alignment, process improvement, and data analysis using SQL, VBA, PowerBI, and Tableau. Proven ability to lead cross-functional projects, develop strategic communication, and drive revenue growth.

Projects

Communication Strategy

Created launch communication strategy for new messaging feature, achieving 42% adoption rate within first 30 days and securing thousands of employer sign-ups worldwide. See More

Work History

I

Senior Product Strategist

Indeed● Led strategic communication with internal sales, Customer Experience team, and clients for targeted contact initiatives focusing on pain points for 2 Fortune 50 clients, increasing usage of new product platform by 22%. ● Created launch communication strategy for new messaging feature, achieving 42% adoption rate within first 30 days and securing thousands of employer sign-ups worldwide. ● Spearheaded a 6-month project to establish new payment strategy for employer-facing products, increasing revenue and improving integrations for 10+ products.
M

Brand Manager and Product Launch Strategist

Mercedes-Benz USAJan 2022 - Jan 2020 • 1 mo● Designed and implemented marketing strategies, including the new vehicle launch strategies to achieve long-term goals. Conduct competitive research to establish go-to-market strategies. ● Developed and implemented new tracking metrics to define the successful launch of the new sub brand and its impact on the overall brand, aligning 4 departments across the same goals and meeting all launch preparation phases. ● Designed marketing strategy for emerging electric sub-brand, reducing budget by 6% for the second half of 2021 ● Developed and executed marketing strategy for new sub brand, increasing quarter over quarter awareness by 15%. ● Led the launch of a new sub-brand and vehicle models, including collaborating with cross-functional teams to design GTM strategies and marketing collateral that drove a 18% increase in brand awareness across 4 regions in 30 days.
M

Sales Incentive Strategist

Mercedes-Benz USAJan 2017 - Jan 2020 • 3 yrs 1 mo● Developed sales incentive programs for full product suite from a national, regional, and metro market focus growing market share 3%, saving $3M on incentives, and clearing 99% of inventory for low turn vehicles (315+ vehicles) within 1 month. ● Analyzed and identified vehicle/market specific trends to develop and deploy monthly, quarterly, and annual new vehicle and support sales programs, maintaining one of lowest incentives spend (15% lower than industry average). ● Presented and negotiated with C-suite executives to deploy new market specific approach to incentive spending, improving sales in those markets and reducing overall incentive spend at an average of $265 per vehicle nationwide.
V

Regional Allocation and Distribution Specialist

Volkswagen of AmericaJan 2013 - Jan 2016 • 3 yrs 1 mo● Developed a data driven process to allocate and forecast for new markets and dealerships with accuracy rate of 92%. ● Conducted 3-month accessory distribution analysis, increasing port accessory installation from $197 to $301 revenue per new vehicle and increasing turn rates on dealer lots from average of 45 days to 38 days. ● Created new sales channel processes for consumers and dealerships and consolidated 60 reports with macros into one Power BI dashboard to assist 12 Field Representatives, leading to national adoption of report. ● Designed and implemented 2 training programs, increasing targeted dealership customer satisfaction by 12%.
V

Accessories Product Planning and Marketing

Volkswagen of AmericaJun 2013 - May 2014 • 1 yrAnalyzed market trends, launched marketing initiatives, and managed brand presence at events, improving sales rates and customer engagement.

Education

U

University of Utah - David Eccles School of Business

Master of Business Administration - MBA, Business Administration and Management, General2023
G

Georgia State University

Bachelor of Arts (B.A.), International Relations and Affairs2009 - 2012

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Product Strategist with Expertise in Data Analytics, Product Strategy, GTM, Growth Marketing, and Business and Sales Strategy
Data driven strategist with 10+ years of experience across GTM strategy, product marketing, customer experience, and program launches in automotive, manufacturing, HR tech, and supply chain industries. Skilled in stakeholder alignment, process improvement, and data analysis using SQL, VBA, PowerBI, and Tableau. Proven ability to lead cross-functional projects, develop strategic communication, and drive revenue growth.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Shelby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shelby Stephenson

Sales & Business Development Manager
Salt Lake City, UT, US
Trend Forecasting
Marketing Strategy
Strategy & Business Development
Brand Development
Data Entry
Brand Strategy
Brand Management
Tableau
VBA
SQL
PowerBI
Available for hire fromNegotiable
Contracts

Projects

Communication Strategy

Created launch communication strategy for new messaging feature, achieving 42% adoption rate within first 30 days and securing thousands of employer sign-ups worldwide.

Work History

I

Senior Product Strategist

Indeed● Led strategic communication with internal sales, Customer Experience team, and clients for targeted contact initiatives focusing on pain points for 2 Fortune 50 clients, increasing usage of new product platform by 22%. ● Created launch communication strategy for new messaging feature, achieving 42% adoption rate within first 30 days and securing thousands of employer sign-ups worldwide. ● Spearheaded a 6-month project to establish new payment strategy for employer-facing products, increasing revenue and improving integrations for 10+ products.
M

Brand Manager and Product Launch Strategist

Mercedes-Benz USAJan 2022 - Jan 2020 • 1 mo● Designed and implemented marketing strategies, including the new vehicle launch strategies to achieve long-term goals. Conduct competitive research to establish go-to-market strategies. ● Developed and implemented new tracking metrics to define the successful launch of the new sub brand and its impact on the overall brand, aligning 4 departments across the same goals and meeting all launch preparation phases. ● Designed marketing strategy for emerging electric sub-brand, reducing budget by 6% for the second half of 2021 ● Developed and executed marketing strategy for new sub brand, increasing quarter over quarter awareness by 15%. ● Led the launch of a new sub-brand and vehicle models, including collaborating with cross-functional teams to design GTM strategies and marketing collateral that drove a 18% increase in brand awareness across 4 regions in 30 days.
M

Sales Incentive Strategist

Mercedes-Benz USAJan 2017 - Jan 2020 • 3 yrs 1 mo● Developed sales incentive programs for full product suite from a national, regional, and metro market focus growing market share 3%, saving $3M on incentives, and clearing 99% of inventory for low turn vehicles (315+ vehicles) within 1 month. ● Analyzed and identified vehicle/market specific trends to develop and deploy monthly, quarterly, and annual new vehicle and support sales programs, maintaining one of lowest incentives spend (15% lower than industry average). ● Presented and negotiated with C-suite executives to deploy new market specific approach to incentive spending, improving sales in those markets and reducing overall incentive spend at an average of $265 per vehicle nationwide.
V

Regional Allocation and Distribution Specialist

Volkswagen of AmericaJan 2013 - Jan 2016 • 3 yrs 1 mo● Developed a data driven process to allocate and forecast for new markets and dealerships with accuracy rate of 92%. ● Conducted 3-month accessory distribution analysis, increasing port accessory installation from $197 to $301 revenue per new vehicle and increasing turn rates on dealer lots from average of 45 days to 38 days. ● Created new sales channel processes for consumers and dealerships and consolidated 60 reports with macros into one Power BI dashboard to assist 12 Field Representatives, leading to national adoption of report. ● Designed and implemented 2 training programs, increasing targeted dealership customer satisfaction by 12%.
V

Accessories Product Planning and Marketing

Volkswagen of AmericaJun 2013 - May 2014 • 1 yrAnalyzed market trends, launched marketing initiatives, and managed brand presence at events, improving sales rates and customer engagement.

Education

U

University of Utah - David Eccles School of Business

Master of Business Administration - MBA, Business Administration and Management, General2023
G

Georgia State University

Bachelor of Arts (B.A.), International Relations and Affairs2009 - 2012

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.