Sydney Ledden

Sydney is a versatile designer with a Bachelor of Science in Biology, Business, and Fine Art from Augusta University. Currently, she excels as a UX/Service Designer and Account Manager at Sentio Design Studio, where she integrates her skills in commercial interior design, user experience, and product development. Sydney is known for her ability to create cohesive solutions that seamlessly blend physical and digital experiences. Her approach is rooted in user-centered design, ensuring that her projects meet real-world needs while achieving business objectives. Previously, at West Elm, she managed national B2B accounts, significantly boosting engagement and sales, and was recognized in the President’s Club for exceptional performance. Sydney also has experience as a Freelance Designer and Studio Monitor, where she honed her skills in design, staging, and logistics. Her diverse background and strategic mindset make her a valuable asset in enhancing user engagement and elevating brand experiences.

Projects

Tone Tempo

Overview Tone Tempo is an AI-powered workout app that personalizes fitness plans to align with users' schedules, available equipment, and specific goals. It enhances the workout experience by syncing curated exercise plans with music playlists, creating an immersive and motivating environment. My Role I contributed to Tone Tempo’s website design, as well as the UI/UX for its iOS and Android apps. My work involved designing intuitive interfaces and crafting user journeys that seamlessly guide users through the app’s key features while ensuring an engaging and functional user experience.See More

Miller Industrial

For Miller Industrial's 15,000 sq ft retail store redesign, Sentio Design Studio leveraged user experience, graphic design, and service design research to bridge the gap between the e-commerce platform and the physical store environment. By analyzing user behavior online and gathering customer feedback, we identified key pain points and opportunities to create a more seamless and intuitive shopping experience. These insights informed the physical layout, wayfinding, and operational systems, ensuring consistency and clarity from the website to the store. The design incorporated optimized aisle layouts, checkout flow, and navigation systems that align with how customers shop online, enhancing their in-store experience. Custom wayfinding graphics and signage were developed to ensure clear navigation throughout the space, mirroring the ease of the digital platform. Additionally, we redefined operational spaces, including gender-neutral bathrooms, a refreshed break room, a dedicated service and return desk, and a reimagined paint corner that offers an interactive, user-friendly experience. A key highlight was the creation of flexible central spaces designed to host community and trade events, fostering stronger customer engagement. The integration of service design principles ensured that every touchpoint—whether online or in-store—reflected a cohesive and delightful experience.See More

Moral Authority

Sydney Ledden played a pivotal role in designing the user journey, conducting extensive user and competitor research, and crafting the information hierarchy to ensure a seamless and intuitive experience for Moral Authority's platform. Her work focused on aligning user needs with innovative solutions, creating a cohesive flow that guides users from discovery to engagement with ease. By mapping touchpoints and identifying opportunities for improvement, she ensured the platform was both functional and engaging. In addition to user journey and research, Sydney led the service and product design, integrating features like AI-assisted shopping, influencer matching, and circular economy tools. These features were meticulously designed to enhance usability while promoting sustainable practices. Sydney’s approach prioritized consumer values, making it easy for users to customize their experience based on their ethical preferences, such as vegan, BIPOC-owned, or FairTrade certifications. To complement these features, she also spearheaded the branding efforts, creating a visual identity that reflects Moral Authority’s mission of ethical and transparent consumption. This included a user-friendly interface with clear filters, certifications, and visually engaging tools like product cycle visualizations, all designed to build trust and inspire user engagement.See More

Work History

UX/Service Designer & Account Management

Sentio Design StudioSydney is a multidisciplinary designer with expertise in commercial interior design, user experience, and product development. She specializes in crafting cohesive and impactful solutions that bridge the gap between physical and digital experiences. With a strong foundation in user research, Sydney approaches each project with a user-centered mindset, ensuring designs meet real needs while driving business results. Her role includes collaborating with cross-functional teams to design functional, visually compelling spaces, digital platforms, and products. From concept to launch, she guides projects through every phase, blending strategy, creativity, and technical expertise. Whether reimagining commercial spaces, creating seamless digital interactions, or managing product development, Sydney delivers designs that enhance user engagement and elevate brands.

Trade Account Specialist and Design Specialist

West ElmSep 2020 - Feb 2023 • 2 yrs 6 mosManaged national B2B accounts, increasing engagement from 5% to 25% and generating $2.5M in sales. Member of West Elm’s President’s Club for delivering outstanding customer satisfaction and KPIs. Created detailed 3D renderings and journey maps to align service strategies with client objectives. Partnered with clients on CX transformation, driving adoption and exceeding retention targets. Utilized MEDDPICC framework to identify expansion opportunities and scale client engagement. As a Design Specialist, contributed to designing and implementing interior design solutions that align with client needs and brand aesthetics.

Education

Augusta University

Bachelor of Science - BS, Biology, Business, Fine Art2017 - 2022

Elvtr

Certificate, Creative DirectionOct 2023 - Jan 2024

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Multidisciplinary UX/Service Designer & Strategist

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Sydney Ledden

UX Designer • Product Designer • User Researcher • Denver, CO, US

Journey Mapping

Service design

Collaboration

Web Accessibility

Consumer Behavior

User Research

User-Centered Design

User Flows

UX Strategy

UI/UX Design

Available for hire fromNegotiable

Contracts