Victor Fong

UX Designer • Product Designer • UI Designer • Open to relocation • Los Angeles, CA, US

Adobe Photoshop

Adobe After Effects

Icon Design

Product Design

Graphic UI

Adobe Creative Suite

Design Systems

Design Thinking

User-Centered Design

Design

User Personas

Usability Testing

User Research

Design Research

User Flows

Mobile Design

User Interface Design

UI/UX Design

Available for hire fromNegotiable

Contracts

Full-Time Roles

Principal UX Designer | Creative Strategist

As an UX Designer with 14 years of UX and Graphic Design experience, I've cultivated a unique blend of design innovation and analytical thinking in crafting digital experiences that resonate with users. My portfolio showcases a range of transformative projects—from acclaimed app designs to optimized digital interfaces—all designed with a keen understanding of deep user insights and user behavior. Collaborating cross-functionally, I have consistently delivered solutions that delight users, elevate brand presence, and align with industry-leading practices. My passion lies in creating impactful designs that strike a balance between user satisfaction and achieving overarching business goals.

Projects

Curiosity Stream Lifetime Value Optimization

Curiosity Stream underwent rigorous testing and collaboration to optimize its landing page, resulting in a remarkable 17% increase in customer lifetime value, equating to over $2 million in additional annual revenue. Faced with challenges in increasing revenue and combating subscription fatigue, the company strategically aimed to elevate user experience and showcase the value of its Premium bundle. Through meticulous redesign and testing, Curiosity Stream aimed to maximize revenue while prioritizing customer satisfaction. The successful outcome underscores the importance of strategic optimization and data-driven decision-making in navigating competitive market landscapes.See More

Curiosity Stream Design System

In 2020, Curiosity Stream embarked on a rebranding journey, presenting a unique opportunity to revolutionize our design approach. As the lead designer, I spearheaded the development of a robust design system, streamlining processes, fostering consistency, and elevating the overall user experience. Through meticulous craftsmanship in Figma, the design system emerged as a vital internal tool, facilitating collaboration and efficiency across platforms.See More

Curiosity Stream App

After Curiosity Stream underwent a comprehensive rebranding initiative, the product team also refreshed the mobile apps by updating the code base to React Native and implementing a new design. The new design included a new look and feel, and more importantly, improvement in user experience with new features, like Downloads, and new animations. ‍See More

Saturday Night Live App

In celebration of Saturday Night Live’s 40th anniversary, NBC debuted the SNL app, a first-of-its-kind video app that allows users to view sketches from SNL's 40+ seasons. The SNL app features a gesture-based interface that let users to swipe and move from sketch to sketch seamlessly, along with machine learning to serve up videos that the user would like from the 40+ seasons library of Saturday Night Live sketches. That combination helps to maximize video views and encourages longer user engagement.See More

NBC Android App

Re-designed NBC Android app featuring Google Material Design, providing Android users with familiar native patterns and experience, plus new features to enhance the viewing experience.See More

Work History

Principal UX Designer

Curiosity Inc.Full-time EmployeeApr 2023 - Dec 2023 • 9 mos• Directed comprehensive testing strategy to optimize user experiences and pricing models, resulting in a 43% increase in customer lifetime revenue. • Conducted value-based multivariate optimization testing to enhance landing page experiences, driving a 17% revenue boost over customers’ lifetime. • Designed and tested new onboarding sequences, driving an 8% increase in user viewing durations and increases in other user engagement metrics. • Strategically revamped app introduction pages, leading to a 3% increase in conversion rates. • Executed a comprehensive mobile app redesign, elevating user experience and app store rating to 4.6 stars. • Established a robust design system, streamlining design workflows and ensuring consistency across projects.

Senior UX/UI Designer

Curiosity Inc.Jul 2017 - Apr 2023 • 5 yrs 10 mosAs a Senior UX/UI Designer, likely contributed to designing user interfaces, improving user experience, and collaborating with cross-functional teams.

Sr. UX/UI Designer

NBCUniversal, Inc.Full-time EmployeeSep 2014 - Jun 2017 • 2 yrs 10 mos• Led the UX/UI design of the award-winning SNL app, achieving a commendable 4.5-star rating on major app platforms. • Spearheaded the redesign of the NBC flagship Android app, and resulting in a 10% increase in user engagement. • Designed and launched the NBC TV app for Samsung Smart TV, showcasing expertise in delivering innovative digital products. • Conceptualized and implemented responsive marketing websites, driving extensive social engagement with compelling digital experiences. • Fostered cross-functional collaborations to consistently champion user- centric design solutions and deliver intuitive digital experiences.

Founder & Curator

Creative Pulse ChicagoAug 2012 - Mar 2015 • 2 yrs 8 mos• Established and curated the premier platform for design events in Chicago, demonstrating my entrepreneurial drive.

Designer / Developer

Multiple, Inc.Full-time EmployeeJun 2013 - Sep 2014 • 1 yr 4 mos• Managed diverse clients, designing print and digital marketing materials in fast paced agency environment.

Education

School of the Art Institute of Chicago

Visual Communications and Designed Objects2008 - 2010

University of Michigan - Stephen M. Ross School of Business

Master of Accounting2002 - 2003

University of Michigan

Bachelor of Business Administration (BBA), Marketing, Accounting1998 - 2002

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