Top Talent like Lorrae are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lorrae Bradbury

Product Marketing Manager
UX Designer
Creative & Brand Strategist
New York, NY, US
Available for hire fromNegotiable
VP of Product, Revenue & Growth | 0→1 Product + GTM Strategy | 15+ Years
Product, Operations, and GTM Strategy leader with 15+ years building and scaling digital platforms, eCommerce ecosystems, and customer acquisition infrastructure across B2C and B2B. Expertise in 0→1 product initiatives and market white-space identification, translating consumer insights, competitive research, and data analytics into roadmaps that improve conversion, retention, and lifetime value. Experienced in aligning cross-functional teams, building workflow automation and CRM/lifecycle systems, and owning end-to-end strategy to drive sustainable revenue growth.

Projects

Product & GTM Strategy Portfolio

A curated portfolio of 0→1 product launches and GTM strategy work, spanning eCommerce, subscription, and lifecycle marketing case studies across B2B and B2C.See More

Work History

G

VP of Product, Revenue & Growth

Girl Problems Media● Designed and launched a multi-product digital commerce ecosystem (subscriptions, digital products, courses), driving 0→1 market entry and end-to-end user acquisition ● Scaled customer acquisition and LTV with UX optimized onboarding flows, conversion funnels, and lifecycle marketing using behavioral analytics, segmentation, and A/B testing to reduce friction ● Built and optimized automated CRM and partnership infrastructure supporting $200K+ in annual revenue, automating lead qualification, routing, and outbound across 10K+ contacts ● Spearheaded product positioning, multi-channel marketing, and SEO strategy to establish top-tier media authority (USA Today, Cosmopolitan, Glamour) and maintain #1 Google search rankings ● Built custom project operations infrastructure with automated sprint planning, resource allocation, and dependency tracking to lead a 15-person distributed team across product, editorial, and growth
A

Product Strategy & Curriculum Consultant

Arya FYIJan 2022 - Oct 2024 • 2 yrs 10 mos● Conducted competitive analysis across 25+ product categories for an intimacy subscription platform, identifying market white space and growth vectors to drive expansion ● Designed 70+ new product concepts with end-to-end UX flows, structuring multi-step user journeys optimized for customer engagement, retention, and lifetime value
H

Senior Director of Product & Digital Strategy

Higher Self YogaOct 2018 - Apr 2020 • 1 yr 7 mos● Directed end-to-end product vision, digital operations, and GTM strategy for a $2.9M digital ecosystem, owning monetization across subscriptions, courses, 1:1 coaching, and content platforms ● Increased conversion rates 180% and Average Order Value (AOV) 45% by redesigning UX architecture, optimizing funnels, and conducting continuous A/B experimentation informed by behavioral analysis ● Built automated lifecycle marketing infrastructure and customer segmentation workflows, driving a 52% increase in Lifetime Value (LTV), 38% increase in repeat purchases, and 29% reduction in churn ● Scaled organic web traffic 276% and audience reach 413% through integrated acquisition strategy across paid performance campaigns, technical SEO, organic channels, and editorial content governance ● Recruited and led a 12-person remote cross-functional team across marketing, editorial, and tech; implemented Agile/Sprint planning, QA standards, and operational frameworks to streamline delivery
S

Founder & Director of Partnerships & Growth

Slutty Girl ProblemsJul 2011 - Feb 2020 • 8 yrs 8 mos● Built a digital media ecosystem from concept to 450K+ followers and 7M+ annual pageviews with $0 ad spend, developing strategic positioning, multi-channel distribution, and SEO strategy ● Developed CRM infrastructure and partnership pipeline that processed 1,000+ annual leads and 250+ brand deals, driving $1M+ in attributed revenue and $100K+ in direct B2B sales ● Designed and scaled editorial operations that enabled production and distribution of 150+ monthly content assets, maintaining SEO performance, brand quality, and on-time delivery across channels ● Navigated platform compliance and policy restrictions within sensitive content categories, architecting alternative distribution channels and risk mitigation workflows to preserve reach and monetization ● Built and led a distributed team of 50+ contributors and contractors, establishing SOPs, automated onboarding flows, and sprint workflows to streamline production
P

Director of Product Strategy & Market Expansion

PURE AppNov 2015 - Mar 2017 • 1 yr 5 mos● Developed and led U.S. market expansion strategy for a European app, advising executive leadership on positioning, product-market fit, localized acquisition, and market entry strategy ● Increased quarterly user sign-ups 240% and activation rates 65% through UX optimized onboarding, segmented lifecycle marketing, culturally adapted messaging, and localized marketing strategy ● Directed product feature prioritization for the US market, leading the strategy for safety-focused features, automated moderation guidelines, and culturally-aligned community standards ● Spearheaded high-impact brand partnerships, field marketing, and PR campaigns that generated 2M+ impressions, establishing brand credibility and driving organic user adoption across key demographics
G

Director of Partnerships & Business Development

Good Clean LoveMar 2015 - Oct 2015 • 8 mos● Created and executed scalable partner acquisition initiative targeting 600+ wellness brands and press partners, achieving a 16% conversion rate and securing 100+ strategic partnerships ● Built CRM infrastructure, ROI tracking frameworks, brand positioning guidelines, and an SEO-optimized asset library to standardize B2B outreach and maximize partnership campaign performance
B

Product Launch & Growth Manager

Booty ParlorJul 2014 - Mar 2015 • 9 mos● Led end-to-end GTM execution for a comprehensive brand relaunch, digital workshop suite, and product expansion, directing brand positioning, UX optimization, and conversion strategy ● Drove 120% audience growth and 300%+ brand reach in 6 months by engineering organic growth campaigns, automated marketing, and high-profile partnerships (Cirque du Soleil, SheFinds)

Education

M

Muhlenberg College

Bachelor of Arts, Psychology; Minor in Women’s & Gender Studies

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
VP of Product, Revenue & Growth | 0→1 Product + GTM Strategy | 15+ Years
Product, Operations, and GTM Strategy leader with 15+ years building and scaling digital platforms, eCommerce ecosystems, and customer acquisition infrastructure across B2C and B2B. Expertise in 0→1 product initiatives and market white-space identification, translating consumer insights, competitive research, and data analytics into roadmaps that improve conversion, retention, and lifetime value. Experienced in aligning cross-functional teams, building workflow automation and CRM/lifecycle systems, and owning end-to-end strategy to drive sustainable revenue growth.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Kylie McConville

Editorial Leader Driving Content Growth
Content Marketing • 9 years of exp. • New York, NY, US

Abby Schommer

Performance Marketing Leader (Ex-Meta) | Driving Profitable Results for Consumer Startups, eComm, and Gaming
Social Media Marketing • Growth Marketing Management • Customer Success • 11 years of exp. • Boston, MA, US

Tammy Delgado

Data-driven growth marketer with a knack for user acquisition and scaling brands at efficiency
Growth Marketing Management • 6 years of exp. • New York, NY, US

Sarah Engel

Marketing & Growth Executive. 20+ Years | GTM, Social, Building Systems | 5x VC backed startup exec | Former Hello Alice, LTK, Salesforce
Social Media Marketing • AI & Machine Learning • Growth Marketing Management • 20 years of exp. • Westport, CT, US

Top Talent like Lorrae are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lorrae Bradbury

Product Marketing Manager
UX Designer
Creative & Brand Strategist
New York, NY, US
Available for hire fromNegotiable

Projects

Product & GTM Strategy Portfolio

A curated portfolio of 0→1 product launches and GTM strategy work, spanning eCommerce, subscription, and lifecycle marketing case studies across B2B and B2C.

Work History

G

VP of Product, Revenue & Growth

Girl Problems Media● Designed and launched a multi-product digital commerce ecosystem (subscriptions, digital products, courses), driving 0→1 market entry and end-to-end user acquisition ● Scaled customer acquisition and LTV with UX optimized onboarding flows, conversion funnels, and lifecycle marketing using behavioral analytics, segmentation, and A/B testing to reduce friction ● Built and optimized automated CRM and partnership infrastructure supporting $200K+ in annual revenue, automating lead qualification, routing, and outbound across 10K+ contacts ● Spearheaded product positioning, multi-channel marketing, and SEO strategy to establish top-tier media authority (USA Today, Cosmopolitan, Glamour) and maintain #1 Google search rankings ● Built custom project operations infrastructure with automated sprint planning, resource allocation, and dependency tracking to lead a 15-person distributed team across product, editorial, and growth
A

Product Strategy & Curriculum Consultant

Arya FYIJan 2022 - Oct 2024 • 2 yrs 10 mos● Conducted competitive analysis across 25+ product categories for an intimacy subscription platform, identifying market white space and growth vectors to drive expansion ● Designed 70+ new product concepts with end-to-end UX flows, structuring multi-step user journeys optimized for customer engagement, retention, and lifetime value
H

Senior Director of Product & Digital Strategy

Higher Self YogaOct 2018 - Apr 2020 • 1 yr 7 mos● Directed end-to-end product vision, digital operations, and GTM strategy for a $2.9M digital ecosystem, owning monetization across subscriptions, courses, 1:1 coaching, and content platforms ● Increased conversion rates 180% and Average Order Value (AOV) 45% by redesigning UX architecture, optimizing funnels, and conducting continuous A/B experimentation informed by behavioral analysis ● Built automated lifecycle marketing infrastructure and customer segmentation workflows, driving a 52% increase in Lifetime Value (LTV), 38% increase in repeat purchases, and 29% reduction in churn ● Scaled organic web traffic 276% and audience reach 413% through integrated acquisition strategy across paid performance campaigns, technical SEO, organic channels, and editorial content governance ● Recruited and led a 12-person remote cross-functional team across marketing, editorial, and tech; implemented Agile/Sprint planning, QA standards, and operational frameworks to streamline delivery
S

Founder & Director of Partnerships & Growth

Slutty Girl ProblemsJul 2011 - Feb 2020 • 8 yrs 8 mos● Built a digital media ecosystem from concept to 450K+ followers and 7M+ annual pageviews with $0 ad spend, developing strategic positioning, multi-channel distribution, and SEO strategy ● Developed CRM infrastructure and partnership pipeline that processed 1,000+ annual leads and 250+ brand deals, driving $1M+ in attributed revenue and $100K+ in direct B2B sales ● Designed and scaled editorial operations that enabled production and distribution of 150+ monthly content assets, maintaining SEO performance, brand quality, and on-time delivery across channels ● Navigated platform compliance and policy restrictions within sensitive content categories, architecting alternative distribution channels and risk mitigation workflows to preserve reach and monetization ● Built and led a distributed team of 50+ contributors and contractors, establishing SOPs, automated onboarding flows, and sprint workflows to streamline production
P

Director of Product Strategy & Market Expansion

PURE AppNov 2015 - Mar 2017 • 1 yr 5 mos● Developed and led U.S. market expansion strategy for a European app, advising executive leadership on positioning, product-market fit, localized acquisition, and market entry strategy ● Increased quarterly user sign-ups 240% and activation rates 65% through UX optimized onboarding, segmented lifecycle marketing, culturally adapted messaging, and localized marketing strategy ● Directed product feature prioritization for the US market, leading the strategy for safety-focused features, automated moderation guidelines, and culturally-aligned community standards ● Spearheaded high-impact brand partnerships, field marketing, and PR campaigns that generated 2M+ impressions, establishing brand credibility and driving organic user adoption across key demographics
G

Director of Partnerships & Business Development

Good Clean LoveMar 2015 - Oct 2015 • 8 mos● Created and executed scalable partner acquisition initiative targeting 600+ wellness brands and press partners, achieving a 16% conversion rate and securing 100+ strategic partnerships ● Built CRM infrastructure, ROI tracking frameworks, brand positioning guidelines, and an SEO-optimized asset library to standardize B2B outreach and maximize partnership campaign performance
B

Product Launch & Growth Manager

Booty ParlorJul 2014 - Mar 2015 • 9 mos● Led end-to-end GTM execution for a comprehensive brand relaunch, digital workshop suite, and product expansion, directing brand positioning, UX optimization, and conversion strategy ● Drove 120% audience growth and 300%+ brand reach in 6 months by engineering organic growth campaigns, automated marketing, and high-profile partnerships (Cirque du Soleil, SheFinds)

Education

M

Muhlenberg College

Bachelor of Arts, Psychology; Minor in Women’s & Gender Studies

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.