Top Talent like Renee are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Renee B.

Growth Marketing Manager
Email Marketing Specialist
SF, CA, US
Messaging Strategy
Global Marketing
MailChimp
Campaign Management
Digital Strategy
Strategic Communications
B2B Marketing
Mobile Marketing
CRM
HubSpot
Salesforce
Integrated Marketing
Growth
Marketing Strategy
Cross-functional collaboration
Digital Marketing
Growth Marketing
Marketing
Campaign Marketing
Email Marketing
Available for hire fromNegotiable
Contracts
Lifecycle Marketing Leader • 11+ Yrs B2C & B2B SaaS • 0→1 Program Builder • • SFMC, HubSpot, Pardot
I help companies turn disconnected marketing efforts into clear, scalable growth systems. With 11+ years across lifecycle, CRM, growth strategy, and integrated marketing, I specialize in building customer journeys that move people from acquisition through onboarding, adoption, retention, and expansion. I’ve led programs for brands including LinkedIn, Meta, Zoox, and Time Inc., and have also supported startups and growing businesses through fractional consulting. Clients typically bring me in when they need senior strategic leadership without a full-time hire—whether that means defining a lifecycle roadmap, improving CRM performance, launching a new nurture or retention program, strengthening segmentation and measurement, or aligning teams around a clearer go-to-market plan. I bring both the strategic perspective and hands-on experience to identify what is not working, create a practical path forward, and help teams execute with greater focus and impact.

Projects

LinkedIn- Marketing Solutions

The goal was to hit stretch targets for an enterprise launch. We hit 136% of them. 45K event registrations followed. But what outlasted the numbers was the test-and-learn framework built for this campaign, which became the division-wide standard for optimization across both Marketing Solutions and Learning. The campaign ended. The infrastructure it created didn't.See More

LinkedIn- Learning (Field)

Every year, LinkedIn Learning publishes its Workplace Learning Report. Every year, it competes for attention against paid, social, and organic channels with bigger budgets and louder voices. ​ For this launch, email won. It drove 40 to 45% of total registrations and 75% of all event traffic, outperforming every other channel combined. Not because of spend. Because of strategy: the right message, the right audience, the right moment in the buyer journey. See More

Meta Reality Labs- Horizon Worlds

Horizon Worlds was a platform people were still learning how to believe in. The creators who built there needed a reason to stay, and the ones who had left needed a reason to come back. I built behavioral onboarding and re-engagement journeys grounded in platform data and creator psychology, then layered in cultural moment campaigns around Jack Harlow and BLACKPINK launches to sustain momentum. The result: 32% retention lift, 28% more onboardings completed, and 15K+ lapsed creators back on the platform. Sometimes the best growth strategy is reminding people why they showed up in the first place.See More

Zoox- Autonomous Robotaxi

There was no playbook. No automation. No benchmarks. Just a blank slate and a launch deadline. I built the entire marketing operation from the ground up: the infrastructure, the journeys, the governance model, and the waitlist strategy for 418K people waiting to ride something that had never existed in their city before. Every touchpoint is designed to turn curiosity into confidence and confidence into conversion. The result was 645% database growth, 58% open rates, and 18% prospect-to-first-ride conversion. But the real result was a system that could scale. ​ Includes full before-and-after breakdowns of the onboarding and waitlist journeys. See More

Work History

Z

Lifecycle Marketing Manager

ZooxI'm building the lifecycle marketing function for Zoox's autonomous ride-hailing service, establishing CRM as a core growth channel in an emerging category. In nine months, I've scaled our program 24x—from 43K to 1M+ touchpoints—while improving engagement 63% and converting prospects at 18%. My work spans strategic framework development and hands-on execution: designing multi-stage journeys across waitlist, onboarding, and retention; fostering partnerships with local businesses that drive growth (via their inbox); and establishing the testing and optimization infrastructure that enables us to scale.
M

Marketing Strategy Consultant

MarketerHireAs a Marketing Strategy Consultant at MarketerHire, I empower B2B SaaS and edtech companies to transform their marketing operations into growth engines. My approach emphasizes teaching teams to understand the 'why' behind strategies, leading to sustainable results. Notably, I improved Skillable's email open rates by 170% and click rates by 20% through deliverability optimization, increased GoEducate's engagement by 30% through persona-based strategies, and strengthened Acast's creator acquisition conversion through targeted Pardot segmentation.
M

Lifecycle Strategy Manager (via Monks)

MetaMay 2023 - Jan 2024 • 9 mosIn my role at Meta, I spearheaded email marketing initiatives for Meta Horizon Worlds, focusing on creator acquisition and retention. I crafted campaign frameworks and automated email journeys tailored to user behavior, while ensuring compliance with privacy regulations. Collaborating with diverse teams, I leveraged cultural moments for strategic re-engagement, notably in campaigns featuring Jack Harlow and BLACKPINK.
L

Digital Marketing Manager- Email Performance Operations

LinkedInAug 2018 - May 2023 • 4 yrs 10 mosI led global lifecycle strategy for LinkedIn Learning and Business Marketing, managing integrated programs across 28 languages and directing offshore execution teams and agencies. My work consistently exceeded targets: delivering 296% of conversion goals and 177% of bookings through data-driven segmentation and testing frameworks. I designed customer migration and enterprise renewal programs that became organizational templates, built the experimentation framework adopted across Marketing Solutions and Learning divisions, and partnered with Analytics and Creative teams on flagship campaigns that achieved 240% week-over-week signup growth. I served as the lifecycle marketing advisor across the organization, helping stakeholders optimize performance and scale programs thoughtfully.
T

Associate Marketing Manager | Email Operations

Time Inc.Jul 2017 - Aug 2018 • 1 yr 2 mos
T

Assistant Marketing Manager | Email Operations

Time Inc.Jun 2015 - Jul 2017 • 2 yrs 2 mos
M

Demand Generation and Operations Analyst

MedalliaJul 2014 - Feb 2015 • 8 mos
C

Marketing-Sales Coordinator

Complete Discovery SourceJan 2013 - Jul 2014 • 1 yr 7 mos
C

Marketing Assistant

Complete Discovery SourceApr 2011 - Jan 2013 • 1 yr 10 mos
C

HR Assistant

Complete Discovery SourceOct 2010 - Apr 2011 • 7 mos

Education

P

Pace University - Lubin School of Business

Bachelor's Degree, Marketing2009 - 2013

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Lifecycle Marketing Leader • 11+ Yrs B2C & B2B SaaS • 0→1 Program Builder • • SFMC, HubSpot, Pardot
I help companies turn disconnected marketing efforts into clear, scalable growth systems. With 11+ years across lifecycle, CRM, growth strategy, and integrated marketing, I specialize in building customer journeys that move people from acquisition through onboarding, adoption, retention, and expansion. I’ve led programs for brands including LinkedIn, Meta, Zoox, and Time Inc., and have also supported startups and growing businesses through fractional consulting. Clients typically bring me in when they need senior strategic leadership without a full-time hire—whether that means defining a lifecycle roadmap, improving CRM performance, launching a new nurture or retention program, strengthening segmentation and measurement, or aligning teams around a clearer go-to-market plan. I bring both the strategic perspective and hands-on experience to identify what is not working, create a practical path forward, and help teams execute with greater focus and impact.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Renee are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Renee B.

Growth Marketing Manager
Email Marketing Specialist
SF, CA, US
Messaging Strategy
Global Marketing
MailChimp
Campaign Management
Digital Strategy
Strategic Communications
B2B Marketing
Mobile Marketing
CRM
HubSpot
Salesforce
Integrated Marketing
Growth
Marketing Strategy
Cross-functional collaboration
Digital Marketing
Growth Marketing
Marketing
Campaign Marketing
Email Marketing
Available for hire fromNegotiable
Contracts

Projects

LinkedIn- Marketing Solutions

The goal was to hit stretch targets for an enterprise launch. We hit 136% of them. 45K event registrations followed. But what outlasted the numbers was the test-and-learn framework built for this campaign, which became the division-wide standard for optimization across both Marketing Solutions and Learning. The campaign ended. The infrastructure it created didn't.

LinkedIn- Learning (Field)

Every year, LinkedIn Learning publishes its Workplace Learning Report. Every year, it competes for attention against paid, social, and organic channels with bigger budgets and louder voices. ​ For this launch, email won. It drove 40 to 45% of total registrations and 75% of all event traffic, outperforming every other channel combined. Not because of spend. Because of strategy: the right message, the right audience, the right moment in the buyer journey.

Meta Reality Labs- Horizon Worlds

Horizon Worlds was a platform people were still learning how to believe in. The creators who built there needed a reason to stay, and the ones who had left needed a reason to come back. I built behavioral onboarding and re-engagement journeys grounded in platform data and creator psychology, then layered in cultural moment campaigns around Jack Harlow and BLACKPINK launches to sustain momentum. The result: 32% retention lift, 28% more onboardings completed, and 15K+ lapsed creators back on the platform. Sometimes the best growth strategy is reminding people why they showed up in the first place.

Zoox- Autonomous Robotaxi

There was no playbook. No automation. No benchmarks. Just a blank slate and a launch deadline. I built the entire marketing operation from the ground up: the infrastructure, the journeys, the governance model, and the waitlist strategy for 418K people waiting to ride something that had never existed in their city before. Every touchpoint is designed to turn curiosity into confidence and confidence into conversion. The result was 645% database growth, 58% open rates, and 18% prospect-to-first-ride conversion. But the real result was a system that could scale. ​ Includes full before-and-after breakdowns of the onboarding and waitlist journeys.

Work History

Z

Lifecycle Marketing Manager

ZooxI'm building the lifecycle marketing function for Zoox's autonomous ride-hailing service, establishing CRM as a core growth channel in an emerging category. In nine months, I've scaled our program 24x—from 43K to 1M+ touchpoints—while improving engagement 63% and converting prospects at 18%. My work spans strategic framework development and hands-on execution: designing multi-stage journeys across waitlist, onboarding, and retention; fostering partnerships with local businesses that drive growth (via their inbox); and establishing the testing and optimization infrastructure that enables us to scale.
M

Marketing Strategy Consultant

MarketerHireAs a Marketing Strategy Consultant at MarketerHire, I empower B2B SaaS and edtech companies to transform their marketing operations into growth engines. My approach emphasizes teaching teams to understand the 'why' behind strategies, leading to sustainable results. Notably, I improved Skillable's email open rates by 170% and click rates by 20% through deliverability optimization, increased GoEducate's engagement by 30% through persona-based strategies, and strengthened Acast's creator acquisition conversion through targeted Pardot segmentation.
M

Lifecycle Strategy Manager (via Monks)

MetaMay 2023 - Jan 2024 • 9 mosIn my role at Meta, I spearheaded email marketing initiatives for Meta Horizon Worlds, focusing on creator acquisition and retention. I crafted campaign frameworks and automated email journeys tailored to user behavior, while ensuring compliance with privacy regulations. Collaborating with diverse teams, I leveraged cultural moments for strategic re-engagement, notably in campaigns featuring Jack Harlow and BLACKPINK.
L

Digital Marketing Manager- Email Performance Operations

LinkedInAug 2018 - May 2023 • 4 yrs 10 mosI led global lifecycle strategy for LinkedIn Learning and Business Marketing, managing integrated programs across 28 languages and directing offshore execution teams and agencies. My work consistently exceeded targets: delivering 296% of conversion goals and 177% of bookings through data-driven segmentation and testing frameworks. I designed customer migration and enterprise renewal programs that became organizational templates, built the experimentation framework adopted across Marketing Solutions and Learning divisions, and partnered with Analytics and Creative teams on flagship campaigns that achieved 240% week-over-week signup growth. I served as the lifecycle marketing advisor across the organization, helping stakeholders optimize performance and scale programs thoughtfully.
T

Associate Marketing Manager | Email Operations

Time Inc.Jul 2017 - Aug 2018 • 1 yr 2 mos
T

Assistant Marketing Manager | Email Operations

Time Inc.Jun 2015 - Jul 2017 • 2 yrs 2 mos
M

Demand Generation and Operations Analyst

MedalliaJul 2014 - Feb 2015 • 8 mos
C

Marketing-Sales Coordinator

Complete Discovery SourceJan 2013 - Jul 2014 • 1 yr 7 mos
C

Marketing Assistant

Complete Discovery SourceApr 2011 - Jan 2013 • 1 yr 10 mos
C

HR Assistant

Complete Discovery SourceOct 2010 - Apr 2011 • 7 mos

Education

P

Pace University - Lubin School of Business

Bachelor's Degree, Marketing2009 - 2013

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.