What is Behance?
Behance is a leading online platform for showcasing and discovering creative work. As part of the Adobe family since 2012, Behance allows creative professionals to build profiles and share projects ranging from graphic design and illustration to photography and more. The platform serves as a vital hub for networking, portfolio display, and talent recruitment in the creative industry. This exposure provides a unique opportunity for creatives to gain visibility among potential employers and collaborators worldwide.
Key Takeaways
- Behance is a prominent online platform for creative professionals to showcase their work.
- It provides networking opportunities, allowing artists to connect with potential employers and collaborators.
- Behance is part of the Adobe Creative Cloud suite, integrating seamlessly with other Adobe tools.
- The platform is popular among industries such as graphic design, photography, and digital art.
- Behance offers exposure to a global audience, enhancing opportunities for creatives to attract attention and opportunities.
Features and Benefits of Behance
Behance offers various features that make it indispensable for creative professionals. The platform includes project and portfolio displays, customizable galleries, and an active community of creatives and recruiters. Users can follow other creatives, appreciate projects, and receive feedback, which fosters a collaborative environment. Additionally, integration with Adobe Creative Cloud means users can easily sync their creative work from software like Photoshop and Illustrator to their Behance profiles.
Who uses Behance?
Behance is widely used by creative professionals across various industries, including graphic design, fashion, illustration, motion graphics, and architecture. It is particularly popular among independent artists, freelancers, and small to medium-sized agencies who wish to gain visibility and attract potential clients and job opportunities. Creative directors, art directors, hiring managers, and talent scouts frequently use Behance to find and review potential hires and collaborators.
Behance Alternatives
- Dribbble: Offers a vibrant community specifically for designers, with a focus on visual design snippets. Compared to Behance, it is more specialized on small interactions but lacks broader portfolio integrations.
- DeviantArt: A longer-standing platform with a wider range of artistic works, though it is more hobbyist and community-oriented compared to the professional basis of Behance.
- Carbonmade: Provides easy-to-use portfolio creation, yet lacks the social and network features that are a hallmark of Behance.
- Personal Websites: Custom websites offer greater control over presentation and branding, but building an audience and attracting traffic can be challenging compared to a social platform like Behance.
The Bottom Line
Behance is an essential tool for creative professionals aiming to establish an online presence and showcase their work to a global audience. It is deeply integrated with the Adobe Creative Cloud, which makes it a natural choice for users of Adobe products seeking seamless portfolio management. With its robust community and networking capabilities, Behance continues to be a crucial platform for artists looking to expand their reach, build their professional network, and discover new opportunities in their creative pursuits.
