Glossary of Terms

Find definitions of top freelancing-related terms

1 Terms

Term
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1099 Compliance
1099 Contractor
1:1 Testing
3D Modeling
3D Rendering
A/B Testing
AI Content
API
AR ads
ARPU
ASO
AWD (Adaptive Web Design)
Above the Fold
Abstract Design
Accessibility Design
Account-Based Marketing
Acquisition Cost
Actionable Metrics
Activation
Ad Copy
Ad Retargeting
Ad blockers
Ad delivery
Ad effectiveness
Ad exchange
Ad fatigue
Ad formats
Ad fraud
Ad network
Ad recall
Ad relevance
Ad rotation
Ad scheduling
Ad server
AdRank
AdRoll
AdRoll
Adaptive Design
Adobe Creative Cloud
Adobe Firefly
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Sensei
Adobe XD
Advertorial
Affiliate Marketing
Affinity Designer
Affinity Designer
Ahrefs
Airbrush Design
Albert.ai
Algorithm
Amplification
Animation
App install
Art Direction
Artboard Studio
Asana
Aspect Ratio
Asymmetry
Attendify
Attention Span
Augmented Reality (AR) Design
Authority Marketing
AutoDraw
Autodesk SketchBook
Autopilot
Autoresponder
Axure RP
Back-end Design
Backlinks
Balance (Design Principle)
Balsamiq
Banner Ad
Baseline Grid
Behavioral Analytics
Behavioral Design
Behavioral Segmentation
Bidding
Bing Ads
Bitmap
Black Hat SEO
Bleed (Print Design)
Bounce Rate
Brand Awareness
Brand Design
Brand Guidelines
Brand Identity
Brand Lift
Brand24
Branded Content
Brandwatch
Brochure Design
Budgeting
Buffer
BuzzSumo
CAC (Customer Acquisition Cost)
CMYK Color Model
CPA (Cost per Acquisition)
CPC (Cost per Click)
CPE (Cost per Engagement)
CPL (Cost per Lead)
CPM (Cost per Mille)
CPV (Cost per View)
CRM (Customer Relationship Management)
CSS Animations
Call to Action
Calligraphy
Campaign Budget Optimization
Campaign Monitor
Campaigner
Canva
Canvas ads
Carousel ads
Case Studies
ChatGPT
Churn Analysis
Clay (clay.com)
Clear Voice
Click-Through Rate (CTR)
ClickUp
Client Feedback (Design Process)
Clip Studio Paint
Cloud-Based Project Management
Coda
Collection ads
Color Balance
Color Grading
Color Harmony
Color Psychology
Color Scheme
Color Theory
Composition (Design)
Concept Art
Constant Contact
ContentStudio
Contently
Contrast (Design Principle)
Conversion Rate
Conversion Tracking
Conversions
CopyAI
Corel Vector
CorelDRAW
Cost per Conversion
Cost per Impression
Crazy Egg
Creative
Creative Brief
Creative Concepting
Creative Direction
Creative Suite
Cross-Platform Design
Cross-Posting
Custom Audiences
Custom Fonts
Customer Lifetime Value (LTV)
Customer Referral Programs
Customer Retention Rate
Cvent
DALL•E 3
Daily Active Users (DAU)
Data Management
Data Visualization
Data-Driven Design
Day Parting
Deep Linking
DeepCrawl
Delivery
DemandBase
Demographic Targeting
Design Aesthetics
Design Audit
Design Collaboration Tools
Design Consistency
Design Critique
Design Deliverables
Design Elements
Design Feedback
Design Iteration
Design Process
Design Prototyping
Design Research
Design Sprint
Design System
Design Thinking
Designs.ai
Desktop Publishing
DevOps
Digital Illustration
Digital Marketing
Digital Mockup
Digital Nomadism
Digital Prototyping
Digital Typography
Direct Marketing
Direct Traffic
Domo
Drip Campaigns
Drop Shadow
Drupal
Dynamic Ads
E-commerce Design
Earned Media
Easel.ly
Editorial Design
Eloqua
Emotional Design
Empathy Mapping
Engagement Rate
Event Farm
Event-Based Marketing
Exit Rate
Exit-Intent Popups
EyeQuant
FOMO (Fear of Missing Out)
Facebook Ads
False Positive
Fathom Analytics
Feature Flags
Figma
First Time Buyers
Flat Design
Flipsnack
Focal Point (Design Principle)
Font Pairing
Font Weights
Forecasting
Frase
Frase.io
Freelance Contracts
Freelance Design Rates
Freelance Portfolio
Freelancer Onboarding
Frequency
Frequency Capping
Freshdesk
Front-end Design
FullStory
Funnel Design
Funnel Testing
GIF Animation
Geometric Design
Geotargeting
GetResponse
Gig Economy
Google Ads
Google Adwords
Google Analytics
Google Display Network
Google Suite
Grammarly
Graphic Design
Grey Hat SEO
Grid Systems
Growth Hacking
Hand Lettering
Hard Bounce
Header Design
Heat Map
Hemingway app
Hero Image
Hierarchical Design
Hierarchy (Design Principle)
High-Fidelity Prototypes
HotJar
Hover States
HubSpot CRM
Hubspot
Human-Centered Design (HCD)
Hyperlocal Search Optimization
Icon Design
Illustration
Impact
In-App Design
InVision
InVision Freehand
Influencer Marketing
Information Architecture
Instapage
Interaction Design (IxD)
Interaction Rate
Interactive Mockups
Interest Targeting
Interface Design
Interstitial
Iterative Design
Jasper.ai
Joomla
Keap (formerly Infusionsoft)
Kerning
Key Performance Indicators (KPIs)
Keyword Competition
Keyword Intent
Keyword Relevance
Keyword Search Volume
Khroma
Kissmetrics
Landing Page
Landing Page Design
Layout Design
Lead Capture
Lead Generation
Lead Nurturing
Lead Segmentation
Leading (Typography)
Let’s Enhance
Lexica Art
Lift
Lightbox Design
Line Spacing
Link Building
LinkedIn Ads
Load Times
Logo Design
Long-Tail Keywords
Looka
Lookalike Audiences
Low-Fidelity Prototypes
Low-Hanging Fruit
Loyalty Programs
Lucidchart
MailChimp
Mandrill
Manual Bidding
Market Research (Design)
Market Segmentation
Marketing Calendar
Marketing Qualified Lead (MQL)
Marketo
Marvel
Material Design
Meltwater
Mention
Micro Conversions
Micro Influencers
Microinteractions
Microsoft Dynamics
Microsoft Power BI
Midjourney
Minimalist Design
Miro
Mockups
Modular Design
Monthly Active Users (MAU)
Mood Board
Motion Design
Moz
Multimedia Design
Native Advertising
Negative Space
Net Promoter Score (NPS)
Newsletters
No-Follow Links
Non-Disclosure Agreement (Design)
North Star Metric
Notion
Off-Canvas Design
On-Page SEO
Onboarding Design
Onboarding Processes
Open Source Design Tools
Opportunity Cost
Optimisation
Optimized Images
Optimizely
Organic Traffic
Outbrain
Outsource Design
Packaging Design
Paid Advertising
Pantone Colors
Parallax Design
Pardot
Pareto Principle
PartnerStack
Path to Purchase
Pattern Design
Pay-per-Click (PPC)
Penetration Testing
Performance Marketing
Persona Development
Persona Mapping
PicMonkey
Pinterest Ads
Pitchbox
Pixel Art
Pixel Density
Pixel Tracking
Pixlr
Playable Ads
Podcasts
Portfolio Design
Post Engagement
Post-Click Activity
Poster Design
Print Design
Procreate
Product Design
Product Marketing
Product Placement
Product-Market Fit
Promoted Accounts
Promoted Hashtags
Promoted Pins
Promoted Posts
Promotions
Proportional Scaling
Prospecting
Prototyping Tools
Psychological Design
Publicity
Pull Quote Design
Qualitative Data
Quantitative Data
Quick Wins
RGB Color Model
Raster Graphics
Reach
Reddit Ads
Referral Marketing
Referral Traffic
Regression Analysis
Remote Collaboration Tools
Remote Work Security
Responsive Design
Retargeting
Retina Display
Return on Ad Spend (ROAS)
Return on Investment (ROI)
Revised Mockups
SE Ranking
SEMrush
SVG Animation
Sales Funnel
Sales Qualified Lead (SQL)
Salesforce
Scalable Vector Graphics (SVG)
Scarcity Marketing
Scheduling
Scraping
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Segmentation
SendGrid
Sentiment Analysis
Seobility
Sheetgo
Shelf Life
Sketch
Skeuomorphic Design
Skewed Layout
Social Listening
Social Proof
Software as a Service (SaaS)
Spacing
Splash Page
Sponsored Content
Sponsored InMail
Sprout Social
Squarespace
Stickiness Analysis
Storyboarding
Style Guide
Surfer SEO
Symmetry
Tableau Desktop
Taboola
Target Audience
Target CPA
Target ROAS
Targeting
Terminus
Test and Learn
Testimonials
Text Alignment
Texture Design
Thumbnail Design
TikTok Ads
Time-Sensitive Offers
Traffic
Trello
Twitter Ads
Typeface
Typography
UGC (User-Generated Content)
UI (User Interface)
UI Design Patterns
UI Kit
UI Prototyping
UX (User Experience)
UX Audit
UX Copywriting
UX Design
UX Design Principles
UX Prototyping
UX Research
UX/UI Framework
Uizard
Unique Visitors
Universal Design
Upselling and Cross-Selling
Urgency
Usability Testing
User Activation
User Churn
User Flow
User Flows
User Journey
User-Centered Design (UCD)
VR Design
VWO
Value Proposition Design
Vanity Metrics
Variable Fonts
Vector Graphics
Video Ads
Video Editing
Video Production
View-Through Conversion
Visual Communication
Visual Design
Visual Feedback
Visual Hierarchy
Visual Identity
Visual Mockups
Visual Storytelling
Vivid Color Palettes
Voice Search Optimization
Watermark Design
Web Design
Web Design Frameworks
Web Fonts
Web Typography
Webflow
Webhooks
Welcome Emails
White Hat SEO
Whitelisting
Wireframes
Wix
WordPress
Wordmark Logo
Workflow Automation (Design)
Workflow Design
Working Remotely as a Designer
Wrike
YouTube Ads
Zapier
Zendesk
Zeplin
Zeta
Zoho
Zoho CRM
Zoho Desk
ZoomInfo
Zoomable Design
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